When was Fanatics founded?

Fanatics was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Fanatics located?

Fanatics is headquartered in New York City, United States. It is registered at Jacksonville, Florida.

Who is the current CEO of Fanatics?

Michael Rubin of Fanatics. They have also founded 1 company and are angel investors in 17 startups, including Fanatics Inc and Kynetic.

How many employees does Fanatics have?

As of Apr 30, 2026, the latest employee count at Fanatics is 14440.

Is Fanatics a funded company?

Fanatics is a funded company, having raised a total of $4.85B across 10 funding rounds to date. The company's 1st funding round was a $75M Conventional Debt round, raised on Jun 06, 2012.

How much is Fanatics worth?

The latest valuation of Fanatics is $31B as of Dec 06, 2022.

When was the latest funding round of Fanatics?

Fanatics' latest funding was a $700M Series G round on Oct 24, 2022, with participation from 5 investors.

Is Fanatics a Sports Tech company?

The primary sectors of Fanatics are Sports Tech, Licensed Merchandise E-Commerce and Gambling Tech.

Where does Fanatics rank among its competitors?

Fanatics ranks 1st amongst 482 active competitors, of which 37 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Midnite, which secured $35M in Jan, 2026.

Who are the top competitors of Fanatics?

Fanatics' top competitors include Splash Sports, bet365 and Midnite. Among them, Midnite secured the most recent funding round in January, 2026.

Fanatics - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Fanatics operate in

Fanatics serves in the Retail, Media & Entertainment market segments.The primary business model of Fanatics are:

Company Details

Provider of licensed sports merchandise, collectibles, and betting platforms. It designs, manufactures, and sells licensed fan gear, jerseys, and other apparel. The company also produces and sells physical and digital trading cards and sports memorabilia. Additionally, it operates an online sports betting and iGaming platform. The business offers a comprehensive digital sports experience, connecting fans with their favorite teams and athletes through various products and services. A dedicated app provides a centralized access point for all offerings.

Website: fanaticsinc.com/
Social
Registered Address: Jacksonville, Florida

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Series G

Total Funding

$4.85B in 10 rounds

Latest Funding Round

Series G, Oct 24, 2022, $700M

Post Money Valuation

$31B as on Dec 06, 2022

Investors

Fidelity Investments & 27 more

Ranked

1^st among 482 active competitors

Employee Count

14,440 as on Apr 30, 2026

Investment & Acquisitions

Fexpro & 16 more

Similar Companies

Splash Sports & 1317 more

View Fanatics' full profile

Fanatics is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TEAMFANSHOP FULFILLMENT, INC. CIN: 263789483 , United States, Active	Dec 31, 1999	-	6771 (As on Dec 31, 2024)	-
FANATICS HOLDINGS, INC. CIN: 32052820209 , United States, Active	Jan 26, 2023	-	9187 (As on Dec 31, 2023)	-

Fanatics has raised a total funding of $4.85B over 10 rounds. Its first funding round was on Jun 06, 2012. Its latest funding round was a Series G round on Oct 24, 2022 for $700M. 5 investors participated in its latest round. Fanatics has 26 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Fanatics:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 24, 2022	$700M	Series G	$31B	-	Clearlake Capital Group	LionTree, Fidelity Investments, Silver Lake, SoftBank Vision Fund
Dec 15, 2021	$1.54B	Series G	$27B	-	Fidelity Investments, BlackRock, MSD Capital	SoftBank Vision Fund
Aug 10, 2021	$325M	Series F	$18B	-	Rocnation, Silver Lake	MLB, Jay Z, Insight Partners, Eldridge Industries, SoftBank Vision Fund

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View details of Fanatics's funding rounds and investors

The founders of Fanatics are Michael Rubin and Brent Trager. Michael Rubin is the CEO of Fanatics.

Here are the details of Fanatics' key team members:

Michael Rubin: Co-Founder & CEO of Fanatics and founder of 3 other companies, Fanatics, Fanatics Inc and Kynetic. They are also an angel investor in 17 startups.
Contact Info: 1 email address
Brent Trager: Former Co-Founder of Fanatics and founder of 2 other companies, Fanatics Live and Fanatics.
Contact Info: 2 email addresses

View details of Fanatics's Founder profiles and Board Members

Fanatics' employee count trend

Fanatics has 14,440 employees as of Apr 26. Here is Fanatics's employee count trend over the years:

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Top competitors of Fanatics include Splash Sports, bet365 and Midnite. Here is the list of Top 10 competitors of Fanatics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fanatics 2011, New York City (United States), Series G	Provider of licensed sports merchandise, collectibles, and betting platforms	$4.85B	Fidelity Investments, Silver Lake & 26 others	79/100
2nd	Splash Sports 2021, Sacramento (United States), Series B	Provider of a social sports betting platform	$28.6M	Counterview, Erik Seidel & 15 others	67/100
3rd	bet365 2001, Stoke on Trent (United Kingdom), Acqui-Hired	Provider of an online sports betting platform for multiple sports	-	IVP, Tenaya Capital & 7 others	65/100
4th	Midnite 2015, London (United Kingdom), Series C	Esports betting platform for players	$75M	The Raine Group, Makers Fund & 21 others	63/100
5th	Betfair Group 2000, London (United Kingdom), Acquired	Online sports betting exchange	-	SoftBank Capital, Index Ventures & 7 others	63/100
6th	BetMGM 2018, United States, Unfunded	Operator of an online platform providing sports and event betting	-	-	62/100
7th	LiveScore Group 1998, London (United Kingdom), Series C	Developer of betting tools for bettors	$57.6M	Ringier, Aug Global Holdings & 14 others	60/100
8th	Jacksonville Jaguars 1995, Jacksonville (United States), Unfunded	Online licensed merchandise e-commerce platform focusing on sports	-	-	55/100
9th	Sportingbet UK 1998, London (United Kingdom), Acquired	Online platform for sports betting	$211M	ISM Capital, Chrystal Capital	54/100
10th	Dude Perfect 2009, Frisco (United States), Series D	Internet first brand offering licensed merchandise products	$100M	Highmount Capital	53/100