When was Fanatics founded?

Fanatics was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Fanatics located?

Fanatics is headquartered in New York City, United States. It is registered at Jacksonville, Florida.

Who is the current CEO of Fanatics?

Michael Rubin of Fanatics. They have also founded 1 company and are angel investors in 17 startups, including Fanatics Inc and Kynetic.

How many employees does Fanatics have?

As of Aug 31, 2026, the latest employee count at Fanatics is 14653.

Is Fanatics a funded company?

Fanatics is a funded company, having raised a total of $4.85B across 10 funding rounds to date. The company's 1st funding round was a $150M Series A round, raised on Jun 06, 2012.

How much is Fanatics worth?

The latest valuation of Fanatics is $22B as of Jan 01, 2026.

When was the latest funding round of Fanatics?

Fanatics' latest funding was a $700M Series G round on Oct 24, 2022, with participation from 5 investors.

Is Fanatics a Sports Tech company?

The primary sectors of Fanatics are Sports Tech, Licensed Merchandise E-Commerce and Gambling Tech.

Where does Fanatics rank among its competitors?

Fanatics ranks 1st amongst 2534 active competitors, of which 87 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Novig, which secured $75M in Feb, 2026.

Who are the top competitors of Fanatics?

Fanatics' top competitors include Splash Sports, Novig and Baazi Games. Among them, Novig secured the most recent funding round in February, 2026.

Fanatics - 2026 Company Profile, Team, Funding & Competitors

Fanatics is a series G company based in New York City (United States), founded in 2011 by Michael Rubin and Brent Trager. It operates as a Provider of licensed sports merchandise, collectibles, and betting platforms. Fanatics has raised $4.85B in funding from investors like Fidelity Investments, Silver Lake and Thrive Capital, with a current valuation of $22B. The company has 2534 active competitors, including 87 funded and 108 that have exited. Its top competitors include companies like Splash Sports, Novig and Baazi Games.

Sectors and market segments that Fanatics operate in

Fanatics serves in the Retail, Media & Entertainment market segments.The primary business model of Fanatics are:

Company Details

Provider of licensed sports merchandise, collectibles, and betting platforms. It designs, manufactures, and sells licensed fan gear, jerseys, and other apparel. The company also produces and sells physical and digital trading cards and sports memorabilia. Additionally, it operates an online sports betting and iGaming platform. The business offers a comprehensive digital sports experience, connecting fans with their favorite teams and athletes through various products and services. A dedicated app provides a centralized access point for all offerings.

Website: fanaticsinc.com/
Social
Registered Address: Jacksonville, Florida

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Series G

Total Funding

$4.85B in 10 rounds

Latest Funding Round

Series G, Oct 24, 2022, $700M

Post Money Valuation

$22B as on Jan 01, 2026

Investors

Fidelity Investments & 27 more

Ranked

1^st among 2534 active competitors

Employee Count

14,653 as on Aug 31, 2026

Investment & Acquisitions

Water Street Labs & 18 more

Similar Companies

Splash Sports & 1588 more

View Fanatics' full profile

Fanatics is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FANATICS HOLDINGS, INC. CIN: 32052820209 , United States, Active	Jan 26, 2023	-	10927 (As on Dec 31, 2024)	-
TEAMFANSHOP FULFILLMENT, INC. CIN: 263789483 , United States, Active	Dec 31, 1999	-	6771 (As on Dec 31, 2024)	-

Fanatics has raised a total funding of $4.85B over 10 rounds. Its first funding round was on Jun 06, 2012. Its latest funding round was a Series G round on Oct 24, 2022 for $700M. 5 investors participated in its latest round. Fanatics has 26 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Fanatics:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 24, 2022	$700M	Series G	$31B	-	Clearlake Capital Group	LionTree, Fidelity Investments, Silver Lake, SoftBank Vision Fund
Dec 15, 2021	$1.54B	Series G	$27B	-	Fidelity Investments, BlackRock, MSD Capital	SoftBank Vision Fund
Aug 10, 2021	$325M	Series F	$18B	-	Rocnation, Silver Lake	MLB, Jay Z, Insight Partners, Eldridge Industries, SoftBank Vision Fund

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View details of Fanatics's funding rounds and investors

The founders of Fanatics are Michael Rubin and Brent Trager. Michael Rubin is the CEO of Fanatics.

Here are the details of Fanatics' key team members:

Michael Rubin: Co-Founder & CEO of Fanatics and founder of 3 other companies, Fanatics, Fanatics Inc and Kynetic. They are also an angel investor in 17 startups.
Contact Info: 1 email address
Brent Trager: Former Co-Founder of Fanatics and founder of 2 other companies, Fanatics Live and Fanatics.
Contact Info: 2 email addresses

View details of Fanatics's Founder profiles and Board Members

Fanatics' employee count trend

Fanatics has 14,653 employees as of Aug 26. Here is Fanatics's employee count trend over the years:

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Top competitors of Fanatics include Splash Sports, Novig and Baazi Games. Here is the list of Top 10 competitors of Fanatics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fanatics 2011, New York City (United States), Series G	Provider of licensed sports merchandise, collectibles, and betting platforms	$4.85B	Silver Lake, Fidelity Investments & 26 others	79/100
2nd	Splash Sports 2021, Sacramento (United States), Series B	Operator of peer to peer gaming contests for sports fans	$28.6M	Counterview, Erik Seidel & 16 others	70/100
3rd	Novig 2021, New York City (United States), Series B	Operator of a peer to peer sports betting exchange platform	$106M	Lux Capital, Forerunner Ventures & 27 others	68/100
4th	Baazi Games 2014, Delhi (India), Series B	Operator of online poker and sports prediction gaming solutions	$11.3M	Psm Group, East Eight Six Advisors & 9 others	67/100
5th	bet365 2001, Stoke on Trent (United Kingdom), Acqui-Hired	Provider of an online sports betting platform for multiple sports	-	Tenaya Capital, IVP & 7 others	65/100
6th	William Hill 1934, London (United Kingdom), Acquired	App-based online gambling platform offering multi-category games	-	Treasury, AAIC Ventures & 4 others	65/100
7th	Midnite 2015, London (United Kingdom), Series C	Esports betting platform for players	$75M	The Raine Group, Makers Fund & 21 others	63/100
8th	BetMGM 2018, United States, Unfunded	Operator of an online platform providing sports and event betting	-	-	62/100
9th	LiveScore Group 1998, London (United Kingdom), Series C	Developer of betting tools for bettors	$57.6M	Ringier, ARC InterCapital & 14 others	60/100
10th	FDJ 1997, Paris (France), Funding Raised	Provider of an online gambling platform offering multi-category games	-	Matters	59/100

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Fanatics has made 1 investments in companies including Barnes & Noble Education. Fanatics has also acquired 18 companies including Water Street Labs and CX Clearinghouse.

Here is the list of investments & acquisitions:

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