When was Fiit founded?

Fiit was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Fiit located?

Fiit is headquartered in London, United Kingdom. It is registered at 14 East Bay Lane, The Press Centre, Queen Elizabeth Olympic Park, London, England, E15 2GW.

Which legal entities is Fiit associated with?

Fiit is associated with THE FIIT GROUP LIMITED and 1 other.

How many employees does Fiit have?

As of May 31, 2026, the latest employee count at Fiit is 83.

Is Fiit a funded company?

Fiit is a funded company, having raised a total of $21M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 24, 2017.

How much is Fiit worth?

The latest valuation of Fiit is $***** as of Mar 15, 2019.

When was the latest funding round of Fiit?

Fiit's latest funding was a $***** Seed round on Mar 15, 2019, with participation from 0 investor.

Where does Fiit rank among its competitors?

Fiit ranks 1st amongst 83 active competitors, of which 20 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Ochy, which secured $1.78M in Feb, 2025.

Who are the top competitors of Fiit?

Fiit's top competitors include Ochy, Count It and Zivov. Among them, Ochy secured the most recent funding round in February, 2025.

Fiit - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of fitness and workout tracking app. The platform offers workout videos and training classes from expert personal trainers. It offers a mobile app that connects to the users' TV and the data technology tracks the users' performance. The platform offers a free wearable smart technology tracker that can be synced with the mobile app to monitor the workout training.

Website: fiit.tv
Social
Email ID: *****@fiit.tv
Registered Address: 14 East Bay Lane, The Press Centre, Queen Elizabeth Olympic Park, London, England, E15 2GW

Key Metrics

Founded Year

2017

Location

London, United Kingdom

Stage

Seed

Total Funding

$21M in 3 rounds

Latest Funding Round

Seed, Mar 15, 2019, $*****

Post Money Valuation

$***** as on Mar 15, 2019

Investors

Connect Ventures & 23 more

Ranked

1^st among 83 active competitors

Employee Count

83 as on May 31, 2026

Similar Companies

Ochy & 110 more

View Fiit's full profile

Fiit is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Fiit Limited CIN: 10713969 , United Kingdom, Active	Apr 05, 2017	-	17 (As on Dec 31, 2024)
THE FIIT GROUP LIMITED CIN: 13307118 , United Kingdom, Active	Mar 30, 2021	$0 - $1M (As on Mar 31, 2025)	3 (As on Mar 31, 2025)

Fiit has raised a total funding of $21M over 3 rounds. Its first funding round was on Jul 24, 2017. Fiit has 8 institutional investors and 16 angel investors.

Here is the list of recent funding rounds of Fiit:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 15, 2019	9619813	Seed	3326082	2272264	3280174	8998958
Jan 12, 2018	6727248	Seed	3347165	7965196	7616768	JamJar Investments
Jul 24, 2017	6136485	Seed	6157364	4246424	Connect Ventures	JamJar Investments & 2 more

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View details of Fiit's funding rounds and investors

The founders of Fiit are Noam Ohana, Sammi Adhami, Ian Robert Milroy McCaig and Ian McCaig.

Here are the details of Fiit's key team members:

Noam Ohana: Co-Founder of Fiit. They are also an angel investor in 2 startups and serve on the boards of 2 companies.
Sammi Adhami: Co-Founder & Board Advisor of Fiit. They are also an angel investor in 1 startup and serve on the board of 1 company.
Ian Robert Milroy McCaig: Co-Founder of Fiit. They serve on the board of 1 company.
Ian McCaig: Co-Founder of Fiit.

Fiit's Board of Directors

Fiit's board has 5 active members. Noam Ohana, Sammi Adhami, Ian Robert Milroy McCaig, Sitar Hemendra Teli and Daniel Shellard are part of team.

Here is the list of Fiit's board of directors:

Name	Type	Representing	Status	Duration
Noam Ohana	Team	-	Current	7y 3m
Sammi Adhami	Team	-	Current	9y 1m
Ian Robert Milroy McCaig	Team	-	Current	9y 1m
Daniel Shellard	Team	-	Current	9y 1m
cjsrymd	Team	-	Current	8y 6m

View details of Fiit's Founder profiles and Board Members

Fiit's employee count trend

Fiit has 83 employees as of May 26. Here is Fiit's employee count trend over the years:

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Top competitors of Fiit include Ochy, Count It and Zivov. Here is the list of Top 10 competitors of Fiit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fiit 2017, London (United Kingdom), Seed	Provider of fitness and workout tracking app	$21M	JamJar Investments, Exor & 22 others	57/100
2nd	Ochy 2021, Rennes (France), Seed	Provider of AI-assisted app for the analysis of body movements	$2.31M	Redstone, Berkeley SkyDeck & 6 others	49/100
3rd	Count It 2009, New York City (United States), Funding Raised	Team-building fitness challenges for groups, promoting wellness and social connection	-	XLerateHealth	43/100
4th	Zivov 2020, Delhi (India), Seed	Provides AI based chronic care platform for patients and doctors	$264K	Reddy Ventures, Titan Capital & 11 others	41/100
5th	AyuRythm 2018, Bengaluru (India), Seed	Mobile app offering personalized wellness recommendations based on health parameters	$928K	Anthill Ventures, Haystack & 64 others	40/100
6th	SVEXA 2018, Menlo Park (United States), Seed	Company specializing in physical training and human performance, offering unique integration of training, performance, and recovery	$5.56M	Yamaha Motor Ventures, J. Orin Edson Entrepreneurship + Innovation Institute ... Read more	39/100
7th	Bonatra 2022, Bengaluru (India), Seed	AI based wellness and fitness tools and service providers	$668K	ITI Growth Opportunities & 18 others	39/100
8th	Exist 2014, Melbourne (Australia), Unfunded	Activity tracker and analytics software	-	-	37/100
9th	Lucid Weaver 2006, Helsinki (Finland), Unfunded	Dream yoga tracking and monitoring app	-	-	37/100
10th	myWorkouts 2013, Rosenheim (Germany), Unfunded	Mobile app for fitness tracking and monitoring	-	-	36/100