When was Fiit founded?

Fiit was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Fiit located?

Fiit is headquartered in London, United Kingdom. It is registered at 14 East Bay Lane, The Press Centre, Queen Elizabeth Olympic Park, London, England, E15 2GW.

Which legal entities is Fiit associated with?

Fiit is associated with THE FIIT GROUP LIMITED and 1 other.

How many employees does Fiit have?

As of Aug 31, 2026, the latest employee count at Fiit is 87.

Is Fiit a funded company?

Fiit is a funded company, having raised a total of $21M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 24, 2017.

How much is Fiit worth?

The latest valuation of Fiit is $***** as of Mar 15, 2019.

When was the latest funding round of Fiit?

Fiit's latest funding was a $***** Seed round on Mar 15, 2019, with participation from 0 investor.

Where does Fiit rank among its competitors?

Fiit ranks 1st amongst 93 active competitors, of which 20 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Ochy, which secured $1.78M in Feb, 2025.

Who are the top competitors of Fiit?

Fiit's top competitors include Ochy, Count It and AyuRythm. Among them, Ochy secured the most recent funding round in February, 2025.

Fiit - 2026 Company Profile, Team, Funding, Competitors & Financials

Fiit is a seed company based in London (United Kingdom), founded in 2017 by Noam Ohana, Sammi Adhami, Ian Robert Milroy McCaig, Ian McCaig and Sammi Adhami. It operates as a Provider of fitness and workout tracking app. Fiit has raised $21M in funding from Connect Ventures, with a current valuation of $*****. The company has 93 active competitors, including 20 funded and 1 that has exited. Its top competitors include companies like Ochy, Count It and AyuRythm.

Company Details

Provider of fitness and workout tracking app. The platform offers workout videos and training classes from expert personal trainers. It offers a mobile app that connects to the users' TV and the data technology tracks the users' performance. The platform offers a free wearable smart technology tracker that can be synced with the mobile app to monitor the workout training.

Website: fiit.tv
Social
Email ID: *****@fiit.tv
Registered Address: 14 East Bay Lane, The Press Centre, Queen Elizabeth Olympic Park, London, England, E15 2GW

Key Metrics

Founded Year

2017

Location

London, United Kingdom

Stage

Seed

Total Funding

$21M in 3 rounds

Latest Funding Round

Seed, Mar 15, 2019, $*****

Post Money Valuation

$***** as on Mar 15, 2019

Investors

Connect Ventures & 23 more

Ranked

1^st among 93 active competitors

Employee Count

87 as on Aug 31, 2026

Similar Companies

Ochy & 120 more

View Fiit's full profile

Fiit is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
THE FIIT GROUP LIMITED CIN: 13307118 , United Kingdom, Active	Mar 30, 2021	£0 - £1M (As on Mar 31, 2025)	3 (As on Mar 31, 2025)
Fiit Limited CIN: 10713969 , United Kingdom, Active	Apr 05, 2017	-	17 (As on Dec 31, 2024)

Fiit has raised a total funding of $21M over 3 rounds. Its first funding round was on Jul 24, 2017. Fiit has 8 institutional investors and 16 angel investors.

Here is the list of recent funding rounds of Fiit:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 15, 2019	6680875	Seed	2905240	9531091	3548635	3086428
Jan 12, 2018	2390205	Seed	4122940	6410602	1295952	JamJar Investments
Jul 24, 2017	4106172	Seed	3622205	5921795	Connect Ventures	JamJar Investments & 2 more

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View details of Fiit's funding rounds and investors

The founders of Fiit are Noam Ohana, Sammi Adhami, Ian Robert Milroy McCaig, Ian McCaig and Sammi Adhami.

Here are the details of Fiit's key team members:

Noam Ohana: Co-Founder of Fiit. They are also an angel investor in 2 startups and serve on the boards of 2 companies.
Sammi Adhami: COO & Co-Founder of Fiit. They are also an angel investor in 1 startup and serve on the board of 1 company.
Ian Robert Milroy McCaig: Co-Founder of Fiit. They serve on the board of 1 company.
Ian McCaig: Co-Founder of Fiit.
Sammi Adhami: Coo & Co-Founder of Fiit.

Fiit's Board of Directors

Fiit's board has 5 active members. Noam Ohana, Sammi Adhami, Ian Robert Milroy McCaig, Sitar Hemendra Teli and Daniel Shellard are part of team.

Here is the list of Fiit's board of directors:

Name	Type	Representing	Status	Duration
Noam Ohana	Team	-	Current	7y 7m
Sammi Adhami	Team	-	Current	9y 5m
Ian Robert Milroy McCaig	Team	-	Current	9y 5m
Daniel Shellard	Team	-	Current	9y 5m
cknvptr	Team	-	Current	9y 7m

View details of Fiit's Founder profiles and Board Members

Fiit's employee count trend

Fiit has 87 employees as of Aug 26. Here is Fiit's employee count trend over the years:

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Top competitors of Fiit include Ochy, Count It and AyuRythm. Here is the list of Top 10 competitors of Fiit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fiit 2017, London (United Kingdom), Seed	Provider of fitness and workout tracking app	$21M	JamJar Investments, Exor & 22 others	56/100
2nd	Ochy 2021, Rennes (France), Seed	Provider of AI-assisted app for the analysis of body movements	$2.31M	Redstone, Berkeley SkyDeck & 6 others	49/100
3rd	Count It 2009, New York City (United States), Funding Raised	Team-building fitness challenges for groups, promoting wellness and social connection	-	XLerateHealth	43/100
4th	AyuRythm 2018, Bengaluru (India), Seed	Mobile app offering personalized wellness recommendations based on health parameters	$928K	Indian Angel Network, Haystack & 64 others	43/100
5th	Zivov 2020, Delhi (India), Seed	Provides AI based chronic care platform for patients and doctors	$264K	Reddy Ventures, Titan Capital & 12 others	41/100
6th	Bonatra 2022, Bengaluru (India), Seed	Retailer of home furniture and various household goods for consumers	$668K	ITI Growth Opportunities & 18 others	39/100
7th	Exist 2014, Melbourne (Australia), Unfunded	Activity tracker and analytics software	-	-	39/100
8th	myWorkouts 2013, Rosenheim (Germany), Unfunded	Mobile app for fitness tracking and monitoring	-	-	37/100
9th	Lucid Weaver 2006, Helsinki (Finland), Unfunded	Dream yoga tracking and monitoring app	-	-	37/100
10th	SVEXA 2018, Menlo Park (United States), Seed	Company specializing in physical training and human performance, offering unique integration of training, performance, and recovery	$5.56M	Yamaha Motor Ventures, J. Orin Edson Entrepreneurship + Innovation Institute ... & 1 others	36/100