When was Fired Earth founded?

Fired Earth was founded in 1983 and raised its 1st funding round 15 years after it was founded.

Where is Fired Earth located?

Fired Earth is headquartered in Oxford, United Kingdom.

How many employees does Fired Earth have?

As of Mar 31, 2026, the latest employee count at Fired Earth is 120.

Is Fired Earth a funded company?

Fired Earth is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on 1998.

When was the latest funding round of Fired Earth?

Fired Earth's latest funding was a $***** PE round on 1998, with participation from 0 investor.

Where does Fired Earth rank among its competitors?

Fired Earth ranks 8th amongst 16 active competitors, only 1 of which is funded., of which only Dunelm is funded and secured an undisclosed amount in May, 2020.

Who are the top competitors of Fired Earth?

Fired Earth's top competitors include Toolstation, Williams-Sonoma and Dunelm. Among them, Dunelm secured the most recent funding round in May, 2020.

Fired Earth - 2026 Company Profile, Funding & Competitors

Company Details

Fired Earth, Ltd. is a manufacturer and seller of home interior and decor products. They offer ceramic tiles, fabrics, rugs, natural floor coverings, paints, and other home decor accessories pertaining to kitchen, bathroom, living room, bedroom, and gardens. They operate 67 stores across the United States and Europe, as of August 2016. The brand was acquired by the Aga Rangemaster Group (owned by Middleby Corporation). Prior to its acquisition, the company was owned by PPM Ventures.

Website: www.firedearth.com/
Social

Key Metrics

Founded Year

1983

Location

Oxford, United Kingdom

Stage

Acquired

Total Funding

$49.7M in 1 round

Latest Funding Round

PE, 1998, $*****

Investors

Silverfleet Capital

Ranked

8^th among 16 active competitors

Employee Count

120 as on Mar 31, 2026

Similar Companies

The Home Depot & 285 more

Exit Details

Acquired by Topps Tiles (Dec 02, 2025)

View Fired Earth's full profile

Fired Earth is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FIRED EARTH LTD CIN: OE020698 , United Kingdom, Active	Jan 30, 2023	-	-
Fired Earth Limited CIN: 1733704 , Germany, Active	Jun 21, 1983	$15M (As on Sep 30, 2022)	296 (As on Dec 31, 2017)

Fired Earth got acquired by Topps Tiles on Dec 02, 2025.

Click here to take a look at Fired Earth's acquisition in detail

Fired Earth has raised a total funding of $49.7M over 1 round. Fired Earth has 1 institutional investor.

Here is the list of recent funding rounds of Fired Earth:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
1998	8192	PE	3289	8014	6137	9554

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View details of Fired Earth's funding rounds and investors

Fired Earth's employee count trend

Fired Earth has 120 employees as of Mar 26. Here is Fired Earth's employee count trend over the years:

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Top competitors of Fired Earth include Toolstation, Williams-Sonoma and Dunelm. Here is the list of Top 10 competitors of Fired Earth, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Toolstation 2003, Richmond (United Kingdom), Unfunded	Provider of trade quality products including power tools, heating and plumbing supplies, and hardware	-	-	62/100
2nd	Williams-Sonoma 1956, San Francisco (United States), Public	Multi-specialty retailer of home improvement products	-	Drona Capital, Blum Capital	60/100
3rd	Dunelm 1979, Syston (United Kingdom), Public	Retailer of home furnishings and in-store cafes	-	WA Capital	57/100
4th	City Plumbing 1981, Northampton (United Kingdom), Acquired	Chains providing plumbing, heating, bathroom supplies, and associated products	-	-	47/100
5th	Furniture Village 1989, Milton Keynes (United Kingdom), Late Stage	Retailer of furniture and home accessories	$9.95M	BGF	46/100
6th	DFS 1969, Doncaster (United Kingdom), Acquired	Furniture manufacturer and retailer	-	Aberforth Partners	44/100
7th	Frontgate 1991, West Chester (United States), Unfunded	Manufacturer & supplier of furniture & other home furnishing products	-	-	43/100
8th	Fired Earth 1983, Oxford (United Kingdom), Acquired	Manufacturer and seller of home interior and decor products	$49.7M	Silverfleet Capital	43/100
9th	Bathstore 1990, Watford (United Kingdom), Acquired	Retailer of Bathroom Accessories	-	Stephens	32/100
10th	Fabricana 1970, Richmond (Canada), Unfunded	Manufacturer of animal feed solutions for various livestock species	-	-	30/100