When was FiveStars founded?

FiveStars was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is FiveStars located?

FiveStars is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does FiveStars have?

As of Jun 30, 2026, the latest employee count at FiveStars is 129.

Is FiveStars a funded company?

FiveStars is a funded company, having raised a total of $146M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 22, 2011.

How much is FiveStars worth?

The last known valuation of FiveStars was $***** as of Mar 22, 2011.

When was the latest funding round of FiveStars?

FiveStars' latest funding was a $***** Conventional Debt round on Oct 15, 2020, with participation from 0 investor.

Where does FiveStars rank among its competitors?

FiveStars ranks 1st amongst 59 active competitors, of which 6 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was FiveStars, which secured $52.5M in Oct, 2020.

Who are the top competitors of FiveStars?

FiveStars' top competitors include Empower Rewards, TapMango and Loyverse. Among them, FiveStars secured the most recent funding round in October, 2020.

FiveStars - 2026 Company Profile, Team, Funding & Competitors

Q: Is FiveStars an acquired company?

FiveStars got acquired by SumUp on Oct 13, 2021.

FiveStars is an acquired company based in San Francisco (United States), founded in 2011 by Victor Ho. It operates as a SumUp: Empowering small businesses with accessible payment and customer engagement solutions. FiveStars has raised $146M in funding from investors like Y Combinator, Lightspeed Venture Partners and Mayfield, with last known valuation of $*****. The company has 59 active competitors, including 6 funded and 5 that have exited. Its top competitors include companies like Empower Rewards, TapMango and Loyverse.

Company Details

SumUp: Empowering small businesses with accessible payment and customer engagement solutions. It provides a suite of products and services designed to help businesses of all sizes manage payments, engage customers, and grow. The company offers POS systems, card readers, invoicing solutions, and financial tools like business checking and wealth management. SumUp Connect helps businesses build customer loyalty through automated marketing, rewards programs, and a customer directory. Additional features include smart customer acquisition, effortless connection via text-to-join, performance insights, and review boosts. The company aims to provide inclusive, transparent, and secure payment solutions with personal support. It offers a range of card readers and remote payment options, including invoices, gift cards, and payment links. The platform supports various business types, from food and beverage to retail and services. It offers resources, tips, and guides to help businesses grow. The website includes options for login, pricing information, and a business guide.

Website: fivestars.com
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2011

Location

San Francisco, United States

Stage

Acquired

Total Funding

$146M in 7 rounds

Latest Funding Round

Conventional Debt, Oct 15, 2020, $*****

Last Known Valuation

$***** as on Mar 22, 2011

Investors

Y Combinator & 12 more

Ranked

1^st among 59 active competitors

Employee Count

129 as on Jun 30, 2026

Similar Companies

Empower Rewards & 81 more

Exit Details

Acquired by SumUp (Oct 13, 2021)

View FiveStars' full profile

FiveStars is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FIVE STARS LOYALTY INC. CIN: 274189160 , United States, Active	Dec 26, 999	-	283 (As on Dec 31, 2022)	-

FiveStars got acquired by SumUp on Oct 13, 2021 at an acquisition amount of $*****.

Click here to take a look at FiveStars's acquisition in detail

FiveStars has raised a total funding of $146M over 7 rounds. Its first funding round was on Mar 22, 2011. FiveStars has 11 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of FiveStars:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 15, 2020	5077987	Conventional Debt	2839710	1538174	2791444	9531986
Oct 15, 2020	6132879	Series D	6173122	9867616	4698187	Lightspeed Venture Partners & 3 more
Jan 22, 2016	5539438	Series C	9686690	4372001	HarbourVest Partners	Menlo Ventures & 2 more

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View details of FiveStars's funding rounds and investors

The founders of FiveStars is Victor Ho.

Here are the details of FiveStars' key team members:

Victor Ho: Co-Founder & CEO of FiveStars.

View details of FiveStars's Founder profiles and Board Members

FiveStars' employee count trend

FiveStars has 129 employees as of Jun 26. Here is FiveStars's employee count trend over the years:

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Top competitors of FiveStars include Empower Rewards, TapMango and Loyverse. Here is the list of Top 10 competitors of FiveStars, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FiveStars 2011, San Francisco (United States), Acquired	SumUp: Empowering small businesses with accessible payment and customer engagement solutions	$146M	HarbourVest Partners, TriplePoint Capital ... & 11 others	63/100
2nd	Empower Rewards 2013, Mumbai (India), Seed	Employee engagement, customer and channel loyalty solutions	$76.4K	PREMIA SOLUTIONZ, Dannon Engineering & 4 others	45/100
3rd	TapMango 2013, Toronto (Canada), Unfunded	SaaS-based customer retention and acquisition platform for SMB's	-	Peninsula Capital Partners, Level Capital Partners	43/100
4th	Loyverse 2014, New York City (United States), Unfunded	Developer of mobile point of sale software for retail businesses	-	-	39/100
5th	DataCandy 2002, Montreal (Canada), Acquired	Loyalty management platform for SMBs	-	Georgian	36/100
6th	LoyLap 2012, Dublin (Ireland), Funding Raised	Customer Management Platform	-	NDRC	33/100
7th	MGM 2013, Albergaria a Velha (Portugal), Unfunded	Platform offering loyalty software for SMBs	-	-	32/100
8th	Aimazing 2015, Singapore (Singapore), Funding Raised	Provider of AI-based retail analytics software solutions for shopping malls	-	Global Holdings Management Group, The FinLab ... & 4 others	30/100
9th	Walmoo 2011, Riga (Latvia), Seed	Loyalty program based m-PoS provider.	$60K	-	30/100
10th	Loystar 2015, Lagos (Nigeria), Seed	Platform offering suite software for retail businesses	-	Arise, African Startup Institute & 4 others	29/100