When was Florence founded?

Florence was founded in 2016 and raised its 1st funding round 3 years after it was founded.

Where is Florence located?

Florence is headquartered in London, United Kingdom. It is registered at 201 Haverstock Hill, Second Floor C/O Fkgb, London, England, NW3 4QG.

Who is the current CEO of Florence?

Charles Armitage of Florence. They are also an angel investors in 1 startup.

Which legal entities is Florence associated with?

Florence is associated with Digital Staff Solutions Limited and 1 other.

How many employees does Florence have?

As of Aug 31, 2026, the latest employee count at Florence is 517.

Is Florence a funded company?

Florence is a funded company, having raised a total of $50M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jun 27, 2019.

How much is Florence worth?

The latest valuation of Florence is £***** as of Apr 26, 2022.

When was the latest funding round of Florence?

Florence's latest funding was a $***** Series B round on May 31, 2022, with participation from 3 investors. Its primary sector is HRTech. In United Kingdom, the HRTech sector has seen $463M in funding in 2026 to date.

Where does Florence rank among its competitors?

Florence ranks 12th amongst 379 active competitors, of which 25 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was ShiftMed, which secured $4.25M in Jul, 2025.

Who are the top competitors of Florence?

Florence's top competitors include Nomad Health, CareRev and Clipboard Health. Among them, ShiftMed secured the most recent funding round in July, 2025.

Florence - 2026 Company Profile, Team, Funding, Competitors & Financials

Florence is a series B company based in London (United Kingdom), founded in 2016 by Charles Armitage. It operates as an Online platform for on-demand recruitment of healthcare professionals. Florence has raised $50M in funding from Seek and AXA Venture Partners, with a current valuation of £*****. The company has 379 active competitors, including 25 funded and 19 that have exited. Its top competitors include companies like Nomad Health, CareRev and Clipboard Health.

Company Details

Online platform for on-demand recruitment of healthcare professionals. The professionals can apply for both short-term and long-term services like temporary nursing shifts based on their convenience. The platform provides feedback from previous engagements for assistance with decision making.

Website: www.florence.co.uk/
Social
Email ID: *****@florence.co.uk
Phone Number: +44 **********
Registered Address: 201 Haverstock Hill, Second Floor C/O Fkgb, London, England, NW3 4QG

Key Metrics

Founded Year

2016

Location

London, United Kingdom

Stage

Series B

Total Funding

$50M in 2 rounds

Latest Funding Round

Series B, May 31, 2022, $*****

Post Money Valuation

£***** as on Apr 26, 2022

Investors

Seek & 47 more

Ranked

12^th among 379 active competitors

Employee Count

517 as on Aug 31, 2026

Similar Companies

CareRev & 535 more

View Florence's full profile

Florence is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FLORENCE STAFFING LTD CIN: 12178272 , United Kingdom, Active	Aug 27, 2019	-	239 (As on Dec 31, 2020)
Digital Staff Solutions Limited CIN: 10434349 , United Kingdom, Active	Oct 17, 2016	-	56 (As on Dec 31, 2021)

Florence has raised a total funding of $50M over 2 rounds. Its first funding round was on Jun 27, 2019. Its latest funding round was a Series B round on May 31, 2022 for $*****. 3 investors participated in its latest round. Florence has 7 institutional investors and 41 angel investors.

Here is the list of recent funding rounds of Florence:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 31, 2022	2440213	Series B	1135098	2651582	1541597	6902016
Jun 27, 2019	2284090	Series A	2875432	3992131	Seek	Waverly Capital

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View details of Florence's funding rounds and investors

The founders of Florence is Charles Armitage. Charles Armitage is the CEO of Florence.

Here are the details of Florence's key team members:

Charles Armitage: Co-Founder & CEO of Florence. They are also an angel investor in 1 startup.

Florence's Board of Directors

Florence's board has 2 active members. Dan Blake and Charles Armitage are part of team.

Here is the list of Florence's board of directors:

Name	Type	Representing	Status	Duration
Dan Blake	Team	-	Current	7y 0m
Charles Armitage	Team	-	Current	7y 0m

View details of Florence's Founder profiles and Board Members

Florence's employee count trend

Florence has 517 employees as of Aug 26. Here is Florence's employee count trend over the years:

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Top competitors of Florence include Nomad Health, CareRev and Clipboard Health. Here is the list of Top 10 competitors of Florence, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Nomad Health 2015, New York City (United States), Series D	Online on demand staffing platform for the healthcare sector	$241M	Adams Street Partners, Icon Ventures & 15 others	69/100
2nd	CareRev 2015, Los Angeles (United States), Acquired	Digital software for nurses shifts management	$71.4M	Transformation Capital, Y Combinator & 14 others	63/100
3rd	Clipboard Health 2016, San Francisco (United States), Series C	Connecting healthcare facilities with quality professionals, offering flexibility and reliable staffing	$90M	IVP, Sequoia Capital & 12 others	61/100
4th	BorderPlus 2024, Mumbai (India), Seed	Provider of AI-powered training and productivity tools for healthcare workforce mobility	$7M	Owl Ventures, Kothari Products & 15 others	60/100
5th	Trusted Health 2002, San Francisco (United States), Series C	On-demand staffing platform for the healthcare industry	$175M	Felicis Ventures, Craft Ventures & 17 others	59/100
6th	DirectShifts 2017, New York City (United States), Series A	Online job board platform for the healthcare sector	$150K	Y Combinator, For Good Ventures & 8 others	58/100
7th	ShiftMed 2017, Mclean (United States), Series D	Provider of an on demand staffing platform for the healthcare sector	$250M	Panoramic Ventures, Healthworx & 5 others	57/100
8th	BioSpace 1985, Urbandale (United States), Series A	Online job board for life science industry	$10M	Brentwood Associates, Sequoia Capital & 2 others	57/100
9th	Locum's Nest 2015, London (United Kingdom), Acquired	Application for temporary jobs for healthcare professionals	$6.19M	IDO Investments, AlbionVC & 15 others	55/100
10th	connectRN 2014, Newton (United States), Series B	Marketplace using mobile to connect credentialed nurses with open shifts at leading institutions	$100M	Suvretta Capital Management, Avidity Partners ... & 14 others	54/100
12th	Florence 2016, London (United Kingdom), Series B	Online platform for on-demand recruitment of healthcare professionals	$50M	Seek, SEEK Investments & 46 others	48/100