Fluency - About the company
Fluency is a seed company based in Melbourne (Australia), founded in 2023 by Oliver Farnill and Finnlay Morcombe. It operates as a Provider of adaptive work intelligence and process automation platform. Fluency has raised $7.5M in funding from Accel. The company has 15248 active competitors, including 510 funded and 225 that have exited. Its top competitors include companies like Box, Pipefy and Zapier.
Company Details
Provider of adaptive work intelligence and process automation platform. The platform offers tools to map, measure, and optimize workflows across teams and systems, enabling organizations to identify process deviations, hidden workflows, and conformance gaps without relying on manual surveys. Its desktop agent delivers work visibility without extensive IT integration and automatically documents best practices. Solutions include initiative tracking, impact measurement of AI and digital projects, and ranking workflow opportunities by return on investment. The technology helps streamline operations, enhance compliance, and support data-driven decision-making for enterprise clients focused on efficiency and process improvement.
Key Metrics
Founded Year
2023
Location
Melbourne, Australia
Stage
Seed
Total Funding
$7.5M in 2 rounds
Latest Funding Round
Ranked
213th among 15248 active competitors
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Fluency's funding and investors
Fluency has raised a total funding of $7.5M over 2 rounds. Its first funding round was on Apr 29, 2025. Its latest funding round was a Seed round on Feb 09, 2026 for $*****. 5 investors participated in its latest round. Fluency has 7 institutional investors.
Here is the list of recent funding rounds of Fluency:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 09, 2026 | 5296058 | Seed | 4984434 | 7766607 | 5268801 | 7585336 |
Apr 29, 2025 | 1475451 | Seed | 5338161 | 9575410 | 5776945 |
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Fluency's founders and board of directors
Founder? Claim ProfileThe founders of Fluency are Oliver Farnill and Finnlay Morcombe. Finnlay Morcombe is the CEO of Fluency.
Here are the details of Fluency's key team members:
- Oliver Farnill: Co-Founder & COO of Fluency.
- Finnlay Morcombe: Co-Founder & CEO of Fluency.
View details of Fluency's Founder profiles and Board Members
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Fluency's Competitors and alternates
Top competitors of Fluency include Box, Pipefy and Zapier. Here is the list of Top 10 competitors of Fluency, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Box 2005, Redwood City (United States), Public | AI based platform for secure collaboration, content management,
and workflow | $693M | 81/100 | |
2nd |  Pipefy 2015, San Francisco (United States), Series C | SaaS-based workflow and task management solution provider | $149M | 73/100 | |
3rd | Zapier 2011, San Francisco (United States), Seed | Provider of a platform for automating workflows and integrating applications | $2.68M | 70/100 | |
4th | Gumloop 2023, San Francisco (United States), Series B | AI-powered platform for building and hosting LLM powered automations | $70.6M | 69/100 | |
5th |  AvidXchange 2000, Charlotte (United States), Acquired | Accounts payable and payment automation solution for businesses | $1.18B | 69/100 | |
6th |  UnifyApps 2023, New York City (United States), Series B | AI-powered enterprise platform offering a unified integration layer to connect systems of record | $84.2M | 69/100 | |
7th |  Moveworks 2016, Mountain View (United States), Acquired | Developer of an AI assistant platform for enterprise workflow automation | $315M | 69/100 | |
8th |  Upstage 2020, San Jose (United States), Series C | Provider of AI platform for multiple task management | $316M | 69/100 | |
9th | Leena AI 2015, New York City (United States), Series B | Provider of an autonomous conversational AI platform to serve enterprise internal employees | $40.1M | 68/100 | |
10th |  Kissflow 2012, Wilmington (United States), Seed | Provider of a low-code platform for building and managing enterprise applications | $1.03M | 67/100 | |
213th | Provider of adaptive work intelligence and process automation platform | $7.5M | 41/100 |
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Fluency's Investments and acquisitions
Fluency has made no investments or acquisitions yet.
Reports related to Fluency
Here is the latest report on Fluency's sector:
News related to Fluency
Media has covered Fluency for 1 event in last 1 year.
•
Fluency Raises $8.55M Seed Led by Accel to Revolutionize Work Documentation With AIStartup Daily•Feb 09, 2026•Fluency, Carya, NextGen Recruitment Ventures, Archangel and 2 others
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