When was Fora Financial founded?

Fora Financial was founded in 2008 and raised its 1st funding round 7 years after it was founded.

Where is Fora Financial located?

Fora Financial is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Fora Financial?

Jared Feldman of Fora Financial.

How many employees does Fora Financial have?

As of Sep 30, 2026, the latest employee count at Fora Financial is 202.

Is Fora Financial a funded company?

Fora Financial is a funded company, having raised an undisclosed amount across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 14, 2015.

When was the latest funding round of Fora Financial?

Fora Financial's latest funding was a $***** Conventional Debt round on Apr 04, 2025, with participation from 0 investor. Its primary sector is Digital Lending. In United States, the Digital Lending sector has seen $5.81B in funding in 2026 to date.

Where does Fora Financial rank among its competitors?

Fora Financial ranks 3rd amongst 77 active competitors, of which 11 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Forward Financing, which secured $525M in Jul, 2026.

Who are the top competitors of Fora Financial?

Fora Financial's top competitors include Taulia, Kabbage and Greensill. Among them, Forward Financing secured the most recent funding round in July, 2026.

Fora Financial - 2026 Company Profile, Team, Funding & Competitors

Company Details

Small business funding solutions: loans, revenue advances, lines of credit. They provide diverse financing options, including SBA loans and term loans, to fuel business growth. They offer working capital for various needs like equipment, expansion, inventory, and payroll. Serving industries from auto to wholesale, they focus on potential over credit scores, building relationships with customers. They offer fast approvals and funding, with a simple online application process. They provide resources like case studies and a blog, offering business insights. They also have partner programs. They focus on supporting small and mid-sized businesses with flexible financing. They offer customer login and support.

Website: www.forafinancial.com/
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2008

Location

New York City, United States

Stage

Series A

Latest Funding Round

Conventional Debt, Apr 04, 2025, $*****

Investors

Palladium Equity Partners & 9 more

Ranked

3^rd among 77 active competitors

Employee Count

202 as on Sep 30, 2026

Investment & Acquisitions

US Business Funding

Similar Companies

Taulia & 126 more

View Fora Financial's full profile

Fora Financial is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FORA FINANCIAL LLC CIN: 900393753 , United States, Active		-	137 (As on Dec 31, 2024)	-

Fora Financial has raised funding over 6 rounds. Its first funding round was on Oct 14, 2015. Fora Financial has 10 institutional investors.

Here is the list of recent funding rounds of Fora Financial:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 04, 2025	1424534	Conventional Debt	1524324	3503535	9073219	9236431
Dec 11, 2024	6091672	Conventional Debt	2474120	9073255	6819228	ATLAS SP Partners & 1 more
Oct 04, 2023	7273606	Conventional Debt	8139976	3512159	9534519	Truist & 1 more

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View details of Fora Financial's funding rounds and investors

The founders of Fora Financial are Daniel Smith and Jared Feldman.

Here are the details of Fora Financial's key team members:

Daniel Smith: President & Founder of Fora Financial.
Jared Feldman: Founder and CEO of Fora Financial.

View details of Fora Financial's Founder profiles and Board Members

Fora Financial's employee count trend

Fora Financial has 202 employees as of Sep 26. Here is Fora Financial's employee count trend over the years:

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Top competitors of Fora Financial include Taulia, Kabbage and Greensill. Here is the list of Top 10 competitors of Fora Financial, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Taulia 2009, San Francisco (United States), Acquired	AI-based electronic invoicing and supply chain management solution for businesses	$220M	Trinity Ventures, Zouk Capital & 26 others	69/100
2nd	Kabbage 2009, Atlanta (United States), Acquired	Online lending platform for business loans	$321M	SoftBank Group, Reverence Capital Partners ... & 30 others	66/100
3rd	Fora Financial 2008, New York City (United States), Series A	Small business funding solutions: loans, revenue advances, lines of credit	-	Truist, First Horizon National Corporation ... & 8 others	60/100
4th	Greensill 2011, London (United Kingdom), Series E	Provider of supply chain financing and related working capital loans	$1.7B	SoftBank Vision Fund, General Atlantic & 5 others	59/100
5th	C2FO 2008, Leawood (United States), Acquired	Provider of cash flow optimization and dynamic discounting solutions for businesses and vendors	$568M	Mithril, Mubadala & 21 others	58/100
6th	Forward Financing 2012, Boston (United States), Funding Raised	Revenue-based financing for small businesses, providing accessible and flexible capital	-	-	56/100
7th	Sancus 2005, Reading (United Kingdom), Public	P2B business financing platform	$5.33M	Honeycomb Investment Trust, SpaceX	54/100
8th	PrimeRevenue 2003, Atlanta (United States), Series C	Provider of supply chain finance solutions optimizing cash flow for buyers and suppliers	$104M	Battery Ventures, RRE Ventures & 2 others	53/100
9th	BFS Capital 2000, Coral Springs (United States), Series A	Direct lender for working capital loans and merchant cash advances.	$28M	Edison Partners, Ares Management & 1 others	51/100
10th	Swift Financial 2004, Wilmington (United States), Acquired	Working capital financing provider to small businesses	$116M	Sutter Hill Ventures, First Round Capital ... & 5 others	48/100