When was Forward Financing founded?

Forward Financing was founded in 2012 and raised its 1st funding round 7 years after it was founded.

Where is Forward Financing located?

Forward Financing is headquartered in Boston, United States. It is registered at Boston, Massachusetts.

Who is the current CEO of Forward Financing?

Justin Bakes of Forward Financing.

How many employees does Forward Financing have?

As of Aug 31, 2026, the latest employee count at Forward Financing is 594.

Is Forward Financing a funded company?

Forward Financing is a funded company, having raised an undisclosed amount across 4 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Apr 08, 2019.

When was the latest funding round of Forward Financing?

Forward Financing's latest funding was a $***** Conventional Debt round on Jul 21, 2026, with participation from 0 investor.

Where does Forward Financing rank among its competitors?

Forward Financing ranks 8th amongst 83 active competitors, of which 12 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Forward Financing, which secured $525M in Jul, 2026.

Who are the top competitors of Forward Financing?

Forward Financing's top competitors include Taulia, Kabbage and Greensill. Among them, Forward Financing secured the most recent funding round in July, 2026.

Forward Financing - 2026 Company Profile, Team, Funding & Competitors

Company Details

Revenue-based financing for small businesses, providing accessible and flexible capital. The company offers financial solutions tailored to small businesses, providing capital when traditional avenues may be limited. They focus on revenue-based financing, an innovative approach designed for the unique needs of small enterprises. The process is designed to be fast and easy, with attainable eligibility criteria and a reasonable amount of required documentation. Payments are structured as a percentage of a business's revenue, offering flexibility during fluctuating periods. The approach is transparent, providing clear and easy-to-understand information. They aim to empower small businesses with the financial opportunity they deserve, fueling their success and growth. This is a B2B service.

Website: www.forwardfinancing.com/
Social
Registered Address: Boston, Massachusetts

Key Metrics

Founded Year

2012

Location

Boston, United States

Stage

Funding Raised

Latest Funding Round

Conventional Debt, Jul 21, 2026, $*****

Ranked

8^th among 83 active competitors

Employee Count

594 as on Aug 31, 2026

Similar Companies

Taulia & 132 more

View Forward Financing's full profile

Forward Financing is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FORWARD FINANCING LLC CIN: 461472077 , United States, Active	Dec 26, 999	-	202 (As on Dec 31, 2024)	-

Forward Financing has raised funding over 4 rounds. Its first funding round was on Apr 08, 2019.

Here is the list of recent funding rounds of Forward Financing:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 21, 2026	8041682	Conventional Debt	5409108	7436169	4063476	9197932
Jun 07, 2021	8238422	Conventional Debt	6064257	5091816	3602451	9193622
Jun 29, 2020	8381968	Conventional Debt	1828194	5175489	3532819	6767178

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View details of Forward Financing's funding rounds and investors

The founders of Forward Financing is John Cain.

Here are the details of Forward Financing's key team members:

John Cain: Co-Founder & COO of Forward Financing and founder of 1 other company.
Justin Bakes: CEO of Forward Financing.

View details of Forward Financing's Founder profiles and Board Members

Forward Financing's employee count trend

Forward Financing has 594 employees as of Aug 26. Here is Forward Financing's employee count trend over the years:

Employee count trend for Forward Financing

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Top competitors of Forward Financing include Taulia, Kabbage and Greensill. Here is the list of Top 10 competitors of Forward Financing, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Taulia 2009, San Francisco (United States), Acquired	AI-based electronic invoicing and supply chain management solution for businesses	$220M	Trinity Ventures, Zouk Capital & 26 others	73/100
2nd	Kabbage 2009, Atlanta (United States), Acquired	Online lending platform for business loans	$321M	SoftBank Group, Reverence Capital Partners ... & 30 others	64/100
3rd	Greensill 2011, London (United Kingdom), Series E	Provider of supply chain financing and related working capital loans	$1.7B	SoftBank Vision Fund, General Atlantic & 5 others	61/100
4th	C2FO 2008, Leawood (United States), Acquired	Provider of cash flow optimization and dynamic discounting solutions for businesses and vendors	$568M	Mithril, Mubadala & 21 others	58/100
5th	Fora Financial 2008, New York City (United States), Series A	Small business funding solutions: loans, revenue advances, lines of credit	-	Palladium Equity Partners, Truist & 8 others	58/100
6th	PrimeRevenue 2003, Atlanta (United States), Series C	Provider of supply chain finance solutions optimizing cash flow for buyers and suppliers	$104M	Battery Ventures, RRE Ventures & 2 others	57/100
7th	Sancus 2005, Reading (United Kingdom), Public	P2B business financing platform	$5.33M	Honeycomb Investment Trust, SpaceX	54/100
8th	Forward Financing 2012, Boston (United States), Funding Raised	Revenue-based financing for small businesses, providing accessible and flexible capital	-	-	53/100
9th	BFS Capital 2000, Coral Springs (United States), Series A	Direct lender for working capital loans and merchant cash advances.	$28M	Edison Partners, Ares Management & 1 others	49/100
10th	Swift Financial 2004, Wilmington (United States), Acquired	Working capital financing provider to small businesses	$116M	Sutter Hill Ventures, First Round Capital ... & 5 others	48/100