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Forever New - About the company

Forever New is an unfunded company based in Melbourne (Australia), founded in 2006 by Dipendra Goenka and Amanda Coote. It operates as an Internet first brand of casual and formal wear for women. Forever New has not raised any funding yet. The company has 348 active competitors, including 5 funded and 14 that have exited. Its top competitors include companies like Goop, French Connection and Billabong.

Company Details

Forever New is a brand of casual & formal wear for women. Its products include tops, jackets, jumpsuits, pants, etc. Also, offers footwear and accessories such as shoes, belts, watches, etc. The firm sells products through its online store and via partnered retail stores.
Social
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Phone Number
+61 **********
Registered Address
B-227, 2nd Floor, Okhla Industrial Area Phase-i, South Delhi, New Delhi, Delhi, India, 110020
Key Metrics
Founded Year
2006
Location
Melbourne, Australia
Stage
Unfunded
Ranked
Annual Revenue
₹45.9Cr as on Mar 31, 2024
Employee Count
419 as on Oct 31, 2024
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Forever New's funding and investors

Forever New has not raised any funding rounds yet.

Forever New's founders and board of directors

Founder? Claim Profile
The founders of Forever New are Dipendra Goenka and Amanda Coote.
Here are the details of Forever New's key team members:

Forever New's employee count trend

Forever New has 419 employees as of Oct 24. The total employee count is 12.0% more than what it was in Oct 23. Here is Forever New's employee count trend over the years:
Employee count trend for Forever New
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Forever New's Competitors and alternates

Top competitors of Forever New include Goop, French Connection and Billabong. Here is the list of Top 10 competitors of Forever New, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Goop
Goop
2008, New York City (United States), Series C
Online retailer offering multi-category products
$75M
63/100
2nd
Logo for French Connection
French Connection
1972, London (United Kingdom), Acquired
Internet first brand offering apparel wear for women and men
-
57/100
3rd
Logo for Billabong
Billabong
1973, Burleigh Heads (Australia), Acquired
Internet first brand of fashion apparel wear for men and women
-
55/100
4th
Logo for LSKD
LSKD
2007, Gold Coast (Australia), Unfunded
Internet first brand of casual apparel for men and women
-
-
50/100
5th
Logo for Country Road
Country Road
1974, Melbourne (Australia), Acquired
Retailer of women's, men's, children's apparel and homewares
-
-
49/100
6th
Logo for Forever New
Forever New
2006, Melbourne (Australia), Unfunded
Internet first brand of casual and formal wear for women
-
-
49/100
7th
Logo for Bebe
Bebe
1976, Brisbane (United States), Acquired
Chic women's fashion retailer offering contemporary clothing and accessories
-
44/100
8th
Logo for St. John Knits
St. John Knits
1962, Irvine (United States), Public
Online retailer of women's apparel, knitwear, dresses, and accessories
-
-
42/100
9th
Logo for Steele
Steele
2010, Melbourne (Australia), Unfunded
Internet first brand offering casual wear for women
-
-
41/100
10th
Logo for CAMILLA
CAMILLA
2003, Sydney (Australia), Seed
Internet first brand of casual and formal apparel wear for men and women
-
40/100
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Forever New's Latest cap tables and shareholding

Founders (largest shareholder) own 96.38% and Enterprises own 3.61%. The net worth of Forever New's founders is INR 120Cr as of Feb 07, 2023.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
96.38%
120Cr
1043633
9838584
5502838
6172977
Enterprise
3.61%
4.5Cr
188
226
221
564
Total
99.99%
124Cr
4641912
2060577
6707043
9331031
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Forever New's Shareholding

Forever New's Investments and acquisitions

Forever New has made no investments or acquisitions yet.

News related to Forever New

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Media has covered Forever New for a total of 4 events in the last 1 year, 2 of them have been about company updates and 2 about people movement.
Naresh Teckchandani Resigns from IT GM Post at Forever NewRetail Technology Innovation HubSep 15, 2025Forever New
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