When was Formative founded?

Formative was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Formative located?

Formative is headquartered in Santa Monica, United States.

Who is the current CEO of Formative?

Craig Jones of Formative. They have also founded 1 company.

How many employees does Formative have?

As of Jul 31, 2026, the latest employee count at Formative is 26.

Is Formative a funded company?

Formative is a funded company, having raised a total of $70M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 20, 2013.

When was the latest funding round of Formative?

Formative's latest funding was a $***** Series A round on Jun 15, 2021, with participation from 5 investors. Its primary sector is K-12 EdTech. In United States, the K-12 EdTech sector has seen $230M in funding in 2026 to date.

Where does Formative rank among its competitors?

Formative ranks 2nd amongst 1035 active competitors, of which 90 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Mindprint Learning, which secured $1.66M in Jun, 2025.

Who are the top competitors of Formative?

Formative's top competitors include Renaissance, Languify and Xello. Among them, Mindprint Learning secured the most recent funding round in June, 2025.

Formative - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online platform offering real-time instruction tools for educators. It allows teachers to create, edit, preview, and assign assessments, providing actionable data to enhance teaching and learning. It supports collaboration among educators, allowing them to share assessments, make real-time edits, and sync rosters.

Website: www.formative.com/
Social
Email ID: *****@formative.com
Phone Number: +1 **********

Key Metrics

Founded Year

2013

Location

Santa Monica, United States

Stage

Acquired

Total Funding

$70M in 3 rounds

Latest Funding Round

Series A, Jun 15, 2021, $*****

Investors

Summit Partners & 6 more

Ranked

2^nd among 1035 active competitors

Employee Count

26 as on Jul 31, 2026

Similar Companies

Renaissance & 917 more

Exit Details

Acquired by Newsela (Jun 28, 2023)

View Formative's full profile

Formative got acquired by Newsela on Jun 28, 2023.

Click here to take a look at Formative's acquisition in detail

Formative has raised a total funding of $70M over 3 rounds. Its first funding round was on Nov 20, 2013. Its latest funding round was a Series A round on Jun 15, 2021 for $*****. 5 investors participated in its latest round. Formative has 7 institutional investors.

Here is the list of recent funding rounds of Formative:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 15, 2021	3660328	Series A	1530156	9128348	5778068	2851325
Nov 08, 2016	9433117	Seed	4232761	1877052	3190571	Jefferson Education Accelerator
Nov 20, 2013	9777374	Seed	9269398	1315378	3397804	UCLA Ventures

Access funding benchmarks and valuations. Sign up today!

View details of Formative's funding rounds and investors

The founders of Formative are Daniel Cornell, Kevin McFarland and Craig Jones. Craig Jones is the CEO of Formative.

Here are the details of Formative's key team members:

Daniel Cornell: Co-Founder of Formative and founder of 1 other company.
Contact Info: 1 email address
Kevin McFarland: Co-Founder of Formative and founder of 1 other company.
Craig Jones: Co-Founder & CEO of Formative.
Contact Info: 1 email address

View details of Formative's Founder profiles and Board Members

Formative's employee count trend

Formative has 26 employees as of Jul 26. Here is Formative's employee count trend over the years:

Uncover Formative's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Formative include Renaissance, Languify and Xello. Here is the list of Top 10 competitors of Formative, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Renaissance 1986, Wisconsin Rapids (United States), Acquired	K-12 cloud based assessment, teaching, and learning solutions	$40M	CapitalG, Hellman & Friedman & 14 others	69/100
2nd	Formative 2013, Santa Monica (United States), Acquired	Online platform offering real-time instruction tools for educators	$70M	Summit Partners, MaC Venture Capital & 5 others	65/100
3rd	Languify 2021, Bengaluru (India), Seed	Provider of AI-driven language assessment platform	$339K	Titan Capital, Norrsken Evolve & 20 others	58/100
4th	Xello 1997, Toronto (Canada), Late Stage	Provider of an online platform for developing technical and soft skills in students	-	Canadian Business Growth Fund, Fusion Partners	57/100
5th	Smartail 2019, Chennai (India), Seed	AI-based content and learning management system	$47.8K	MYCap Investments, Leaders For India Organization ... & 1 others	55/100
6th	Turnitin 2000, Oakland (United States), Acquired	Provider of plagiarism detection and assessment platform for teachers	-	Georgian, Ares Capital Corporation & 9 others	54/100
7th	Mindprint Learning 2013, Princeton (United States), Acquired	Online platform offering cognitive assessment learning solutions for children	$2.2M	Martinson Ventures, EduLab Capital Partners ... & 5 others	53/100
8th	Geekie 2011, Sao Paulo (Brazil), Series B	Learning management system provider for schools	$7M	Mitsui, Omidyar Network & 3 others	52/100
9th	TagHive 2017, Seoul (South Korea), Series A	Provider of AI-powered, Bluetooth clicker-based educational solutions for students and teachers	$2.5M	Forest Partners, Samsung Venture Investment ... & 2 others	51/100
10th	Peergrade.io 2015, Copenhagen (Denmark), Seed	Peer assignment grading and feedback tool	$1.92M	Learn Capital, Project A & 7 others	51/100