When was Freja founded?

Freja was founded in 2020 and raised its 1st funding round 4 years after it was founded.

Where is Freja located?

Freja is headquartered in London, United Kingdom. It is registered at 4 COLEMAN STREET,6TH FLOOR,LONDON,ENGLAND,EC2R 5AR.

Who is the current CEO of Freja?

Edward Armitage of Freja. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does Freja have?

As of May 31, 2026, the latest employee count at Freja is 30.

Is Freja a funded company?

Freja is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jan 22, 2024.

When was the latest funding round of Freja?

Freja's latest funding was a $***** Seed round on Jan 22, 2024, with participation from 8 investors. Its primary sector is Food & Beverage Products. In United Kingdom, the Food & Beverage Products sector has seen $20.6M in funding in 2026 to date.

Where does Freja rank among its competitors?

Freja ranks 5th amongst 29 active competitors, of which 4 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Nurture Brands, which secured $1.43M in Nov, 2024.

Who are the top competitors of Freja?

Freja's top competitors include Organic India, Julienne Bruno and Nurture Brands. Among them, Nurture Brands secured the most recent funding round in November, 2024.

Freja - 2026 Company Profile, Team, Funding & Competitors

Freja is a seed company based in London (United Kingdom), founded in 2020 by Edward Armitage and Jessica Higgins. It operates as a Provider of bone broth natural ingredients. Freja has raised $2.54M in funding from investors like Syndicate Room, Founders Capital and Active Partners. The company has 29 active competitors, including 4 funded and 1 that has exited. Its top competitors include companies like Organic India, Julienne Bruno and Nurture Brands.

Company Details

Freja Foods is a company that specializes in producing award-winning bone broth made from 100% natural ingredients. They offer a range of responsibly sourced bone broth flavors and provide delivery options for their products.

Website: frejafoods.com
Social
Email ID: *****@frejafoods.com
Phone Number: +44 **********
Registered Address: 4 COLEMAN STREET,6TH FLOOR,LONDON,ENGLAND,EC2R 5AR

Key Metrics

Founded Year

2020

Location

London, United Kingdom

Stage

Seed

Total Funding

$2.54M in 1 round

Latest Funding Round

Seed, Jan 22, 2024, $*****

Investors

Syndicate Room & 7 more

Ranked

5^th among 29 active competitors

Employee Count

30 as on May 31, 2026

Similar Companies

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View Freja's full profile

Freja is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TAKE STOCK FOODS LIMITED CIN: 12556903 , United Kingdom, Active	Apr 14, 2020	-	8 (As on Apr 30, 2024)

Freja has raised a total funding of $2.54M over 1 round. Its latest funding round was a Seed round on Jan 22, 2024 for $*****. 8 investors participated in its latest round. Freja has 4 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Freja:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 22, 2024	1387643	Seed	3979086	6541491	1394423	7373272

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View details of Freja's funding rounds and investors

The founders of Freja are Edward Armitage and Jessica Higgins. Edward Armitage is the CEO of Freja.

Here are the details of Freja's key team members:

Edward Armitage: Co-Founder & CEO of Freja. They are also an angel investor in 1 startup.
Jessica Higgins: Co-Founder of Freja.
Contact Info: 1 email address

View details of Freja's Founder profiles and Board Members

Freja's employee count trend

Freja has 30 employees as of May 26. Here is Freja's employee count trend over the years:

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Top competitors of Freja include Organic India, Julienne Bruno and Nurture Brands. Here is the list of Top 10 competitors of Freja, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Organic India 1997, Delhi (India), Acquired	Produces and markets organic tea	$222K	IITC Digital Com, IFIS & 82 others	56/100
2nd	Julienne Bruno 2020, London (United Kingdom), Seed	Brand of plant based multi category food and beverage products	$7.29M	Seedcamp, Cherry Ventures & 5 others	49/100
3rd	Nurture Brands 2014, London (United Kingdom), Series A	Provider of seaweed and vegetable crisps, coconut water, and juices	$22.1M	British Business Bank, Seedrs	41/100
4th	The Vegan Food Group 2024, York (United Kingdom), Funding Raised	Brand of plant based food ingredients	-	Veg Capital	33/100
5th	Freja 2020, London (United Kingdom), Seed	Provider of bone broth natural ingredients	$2.54M	Active Partners, Syndicate Room & 6 others	28/100
6th	Marigold Health Foods 1977, London (United Kingdom), Unfunded	Manufacturer of plant-based food products, including bouillon, nutritional yeast, and gravy.	-	-	27/100
7th	Puro Organic 2017, Brentford (United Kingdom), Unfunded	Internet-first brand offering organic groceries	-	-	20/100
8th	Pip Organic 2022, London (United Kingdom), Unfunded	Manufacturer of organic fruit and vegetable-based food and drinks for families	-	-	19/100
9th	Aytac Food 2000, London (United Kingdom), Seed	Brand of multi-category organic food & beverages products	-	Impact Fund Denmark	18/100
10th	Food Revolution Guildford (United Kingdom), Unfunded	Retailer of organic food products, including meals, chocolate, and spices	-	-	18/100