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Frido - About the company

Frido is a series A company based in Pune (India), founded in 2015 by Ganesh Sharad Sonawane and Arif Khan. It operates as an E‑commerce brand selling ergonomic and comfort products. Frido has raised $36.7M in funding from investors like Orbimed, HRPL Restaurants and Nisha Family, with a current valuation of $*****. The company has 25 active competitors, including 4 that are funded. Its top competitors include companies like Green Soul, Pelicanwork and CellBell.

Company Details

E‑commerce brand selling ergonomic and comfort products. The company's product range include ergonomic footwear (sandals, insoles), memory-foam cushions and sleep pillows, posture supports, and workspace comfort accessories.
Social
XFacebook
Email ID
*****@myfrido.com
Phone Number
+91 **********
Part Of
Registered Address
403/2, 4th Floor, Amar Tech Park, Patil Nagar, Balewadi, Baner Gaon, Pune, Haveli, Maharashtra, India, 411045
Key Metrics
Founded Year
2015
Location
Pune, India
Stage
Series A
Total Funding
$36.7M in 14 rounds
Latest Funding Round
Post Money Valuation
$***** as on Apr 17, 2026
Investors
Ranked
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
734 as on Mar 31, 2026
Similar Companies
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Frido's funding and investors

Frido has raised a total funding of $36.7M over 14 rounds. Its first funding round was on Jan 04, 2016. Its latest funding round was a Series A round on Nov 28, 2025 for $*****. 2 investors participated in its latest round. Frido has 23 institutional investors and 81 angel investors.

Here is the list of recent funding rounds of Frido:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 28, 2025
5101774
Series A
2775400
7088852
6144902
2652617
Mar 21, 2025
7285147
Series A
5340630
2083769
4463569
Feb 15, 2024
8878789
Series A
1611679
5984573
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Frido's founders and board of directors

Founder? Claim Profile
The founders of Frido are Ganesh Sharad Sonawane and Arif Khan. Ganesh Sharad Sonawane is the CEO of Frido.
Here are the details of Frido's key team members:

Frido's Board of Directors

Frido's board has 4 active members. Ganesh Sharad Sonawane, Sunny Sharma, Sumona Chakraborty and Arif Minaj Khan are part of team.
Here is the list of Frido's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
10y 4m
Team
-
Current
2y 3m
Investor
-
Current
2y 6m
Investor
-
Current
2y 6m

Frido's employee count trend

Frido has 734 employees as of Mar 26. The total employee count is 113.0% more than what it was in Mar 25. Here is Frido's employee count trend over the years:
Employee count trend for Frido
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Frido's Competitors and alternates

Top competitors of Frido include Green Soul, Pelicanwork and CellBell. Here is the list of Top 10 competitors of Frido, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Frido
Frido
2015, Pune (India), Series A
E‑commerce brand selling ergonomic and comfort products
$36.7M
67/100
2nd
Logo for Green Soul
Green Soul
2016, Ambernath (India), Seed
Manufacturer of massage chair
$201K
43/100
3rd
Logo for Pelicanwork
Pelicanwork
2024, Bengaluru (India), Unfunded
Ergonomic chairs and desks designed for comfort and durability
-
-
39/100
4th
Logo for CellBell
CellBell
2015, Mumbai (India), Unfunded
Online retailer of ergonomic gaming, executive, boss, and office chairs
-
-
38/100
5th
Logo for Vergo
Vergo
2023, Thane (India), Unfunded
Internet first brand of ergonomic chairs
-
-
35/100
6th
Logo for SuperErgo
SuperErgo
2024, Akola (India), Seed
Online retailer of ergonomic office chairs standing desks accessories
$117K
34/100
7th
Logo for Officemate
Officemate
1999, Chennai (India), Unfunded
Manufacturer of office furniture
-
-
33/100
8th
Logo for Revergon Solutions
Revergon Solutions
2018, Vadodara (India), Unfunded
Internet first brand offering ergonomic furniture
-
-
33/100
9th
Logo for Wipro Seating Solutions
Wipro Seating Solutions
2004, Bengaluru (India), Unfunded
Brand of office furniture
-
-
29/100
10th
Logo for BackGood
BackGood
2017, Mumbai (India), Unfunded
Internet first brand offering ergonomic products
-
-
28/100
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Frido's Latest cap tables and shareholding

Founders own 13.39%, Funds (largest shareholder) own 82.78%, Enterprises own 0.08% and Angels own 3.37%. The net worth of Frido's founders is INR 146Cr as of Apr 17, 2026.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
13.39%
146Cr
3810486
2611720
5036202
6408647
1411036
4174369
1580552
1208933
3049999
8028900
98
32
67
10
90
69
Fund
82.78%
902Cr
5924878
4516584
7735091
4076447
9524279
1124070
5998165
6530549
9141110
8203718
67674
13630
89068
25135
81530
63494
6
5
6
3
2
3
Enterprise
0.08%
91.7L
0
0
0
0
Angel
3.37%
36.7Cr
302
679
497
649
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Other People
0.07%
78.6L
0
0
0
0
ESOP Pool
0.30%
3.3Cr
0
0
0
0
Total
100.00%
1,090Cr
4412388
1315454
4085479
6532977
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Frido's Shareholding

Frido's Investments and acquisitions

Frido has made no investments or acquisitions yet.

Reports related to Frido

Here is the latest report on Frido's sector:

News related to Frido

lockFilter this list
Media has covered Frido for a total of 4 events in the last 1 year, 3 of them have been about partnerships.
•
•
BuzzWorks partners with Frido to elevate wellness at workConstructionWeekonline.in•Nov 05, 2025•BuzzWorks, Frido
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