When was Giggle founded?

Giggle was founded in 2003 and raised its 1st funding round 4 years after it was founded.

Where is Giggle located?

Giggle is headquartered in New York City, United States.

Who is the current CEO of Giggle?

Ali Wing and Beth Guastella s of Giggle.

How many employees does Giggle have?

As of Sep 30, 2026, the latest employee count at Giggle is 95.

Is Giggle a funded company?

Giggle is a funded company, having raised a total of $77.4M across 9 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Feb 13, 2007.

When was the latest funding round of Giggle?

Giggle's latest funding was a $***** Series D round on Feb 05, 2016, with participation from 0 investor. Its primary sector is Online Mom & Baby Care. In United States, the Online Mom & Baby Care sector has seen $256M in funding in 2026 to date.

Where does Giggle rank among its competitors?

Giggle ranks 3rd amongst 116 active competitors, of which 8 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Kids II, which secured $225M in May, 2026.

Who are the top competitors of Giggle?

Giggle's top competitors include Joy, Kids II and Kidsy. Among them, Kids II secured the most recent funding round in May, 2026.

Giggle - 2026 Company Profile, Team, Funding & Competitors

Giggle is a series D company based in New York City (United States), founded in 2003 by Ali Wing. It operates as a Retailer of baby care products. Giggle has raised $77.4M in funding. The company has 116 active competitors, including 8 funded and 2 that have exited. Its top competitors include companies like Joy, Kids II and Kidsy.

Company Details

Giggle operates as a multichannel retailer of baby care products. It operates as an online retailer; owns and operates retail stores, and provides its products through its catalog business. The company's products include furniture, gear, clothing, toys, bedding, baby care, and more helping new parents and to be parents. It acquired "The Cradle" in Feb 2010. Giggle has its own line of baby products, "giggle Better Basics"; its pregnancy site, "giggleGLOW"; its content site, "giggleGAB"; and its charitable programs, "The Great giggle Giveback" and with the Worldwide Orphans Foundation. The company acquired RightStart, a baby gear and apparel retailer in Feb 2016.

Website: giggle.com
Social
Email ID: *****@giggle.com

Key Metrics

Founded Year

2003

Location

New York City, United States

Stage

Series D

Total Funding

$77.4M in 9 rounds

Latest Funding Round

Series D, Feb 05, 2016, $*****

Investors

Maverick Ventures

Ranked

3^rd among 116 active competitors

Employee Count

95 as on Sep 30, 2026

Investment & Acquisitions

Right Start & 1 more

Similar Companies

FirstCry & 1652 more

View Giggle's full profile

Giggle is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
GIGGLE, INC. CIN: 562356964 , United States, Active	Dec 31, 1999	-	90 (As on Dec 31, 2016)	-

Giggle has raised a total funding of $77.4M over 9 rounds. Its first funding round was on Feb 13, 2007. Giggle has 1 institutional investor.

Here is the list of recent funding rounds of Giggle:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 05, 2016	4166918	Series D	3343175	6163185	5951837	3096043
Mar 26, 2015	6805057	Series D	3317771	4651991	8690675	3701029
Oct 11, 2012	2677335	Series D	8460731	4988638	4277675	7940508

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View details of Giggle's funding rounds and investors

The founders of Giggle is Ali Wing.

Here are the details of Giggle's key team members:

Ali Wing: Founder & CEO of Giggle.
Beth Guastella: CEO of Giggle.

View details of Giggle's Founder profiles and Board Members

Giggle's employee count trend

Giggle has 95 employees as of Sep 26. Here is Giggle's employee count trend over the years:

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Top competitors of Giggle include Joy, Kids II and Kidsy. Here is the list of Top 10 competitors of Giggle, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Joy 2015, San Francisco (United States), Series A	Digital photo album device provider	$41.6M	Forerunner Ventures, Obvious Ventures & 14 others	71/100
2nd	Kids II 1969, Atlanta (United States), Early Stage	Provider of baby and toddler gear, toys, and related products	$2.63M	Bain Capital, Intercap	61/100
3rd	Giggle 2003, New York City (United States), Series D	Retailer of baby care products	$77.4M	Maverick Ventures	43/100
4th	Kidsy 2003, Chicago (United States), Seed	Online shopping platform offering multi-category products for babies and kids	$1M	Impellent Ventures, Everywhere & 7 others	43/100
5th	The Natural Baby Company 2008, Great Falls (United States), Seed	Eco-friendly baby products: apparel, diapers, feeding, toys, wellness, and gifts	$500K	Good Works Ventures, HomeStake Venture Partners	41/100
6th	Burt's Bees Baby 2011, Fairfield (United States), Series A	Organic baby clothes, pajamas, and essentials for a sustainable future	$7.65M	Stelac, Skypoint Ventures	37/100
7th	Diapers.com 2005, Jersey City (United States), Seed	Online speciality retailer for baby products	-	Red & Blue Ventures, Bessemer Venture Partners ... & 7 others	36/100
8th	123 Baby Box 2020, Irvine (United States), Seed	Online retailer offering subscription-based boxes for kids	$1.2M	XRC Ventures, SLC Angels & 3 others	36/100
9th	Totsy 2009, New York City (United States), Deadpooled	Online Private Sale for kids and moms	$33.8M	Gotham Ventures, Rho Capital Partners & 5 others	35/100
10th	EcoMom 2008, Spokane (United States), Acqui-Hired	Ecommerce for moms	$10.7M	Cue Ball, Daher Capital & 12 others	33/100