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Giggle - About the company

Giggle is a series D company based in New York City (United States), founded in 2003 by Ali Wing. It operates as a Retailer of baby care products. Giggle has raised $77.4M in funding. The company has 111 active competitors, including 8 funded and 2 that have exited. Its top competitors include companies like Joy, Kids II and The Natural Baby Company.

Company Details

Giggle operates as a multichannel retailer of baby care products. It operates as an online retailer; owns and operates retail stores, and provides its products through its catalog business. The company's products include furniture, gear, clothing, toys, bedding, baby care, and more helping new parents and to be parents. It acquired "The Cradle" in Feb 2010. Giggle has its own line of baby products, "giggle Better Basics"; its pregnancy site, "giggleGLOW"; its content site, "giggleGAB"; and its charitable programs, "The Great giggle Giveback" and with the Worldwide Orphans Foundation. The company acquired RightStart, a baby gear and apparel retailer in Feb 2016.
Website
giggle.com
Social
XFacebook
Email ID
*****@giggle.com
Key Metrics
Founded Year
2003
Location
New York City, United States
Stage
Series D
Total Funding
$77.4M in 9 rounds
Latest Funding Round
Ranked
Employee Count
92 as on Jun 30, 2026
Investment & Acquisitions
Similar Companies
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Giggle's funding and investors

Giggle has raised a total funding of $77.4M over 9 rounds. Its first funding round was on Feb 13, 2007. Giggle has 1 institutional investor.

Here is the list of recent funding rounds of Giggle:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 05, 2016
8013363
Series D
6496933
1124397
9623934
8625911
Mar 26, 2015
9708878
Series D
2395470
8954886
2846797
8628082
Oct 11, 2012
2480883
Series D
7142735
2880910
2293111
6880950
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Giggle's founders and board of directors

Founder? Claim Profile
The founders of Giggle is Ali Wing.
Here are the details of Giggle's key team members:

Giggle's employee count trend

Giggle has 92 employees as of Jun 26. Here is Giggle's employee count trend over the years:
Employee count trend for Giggle
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Giggle's Competitors and alternates

Top competitors of Giggle include Joy, Kids II and The Natural Baby Company. Here is the list of Top 10 competitors of Giggle, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Joy
Joy
2015, San Francisco (United States), Series A
Digital photo album device provider
$41.6M
68/100
2nd
Logo for Kids II
Kids II
1969, Atlanta (United States), Early Stage
Provider of baby and toddler gear, toys, and related products
$2.63M
58/100
3rd
Logo for Giggle
Giggle
2003, New York City (United States), Series D
Retailer of baby care products
$77.4M
43/100
4th
Logo for The Natural Baby Company
The Natural Baby Company
2008, Great Falls (United States), Seed
Eco-friendly baby products: apparel, diapers, feeding, toys, wellness, and gifts
$500K
41/100
5th
Logo for Diapers.com
Diapers.com
2005, Jersey City (United States), Seed
Online speciality retailer for baby products
-
36/100
6th
Logo for Totsy
Totsy
2009, New York City (United States), Deadpooled
Online Private Sale for kids and moms
$33.8M
35/100
7th
Logo for 123 Baby Box
123 Baby Box
2020, Irvine (United States), Seed
Online retailer offering subscription-based boxes for kids
$1.2M
34/100
8th
Logo for Kidsy
Kidsy
2003, Chicago (United States), Seed
Online shopping platform offering multi-category products for babies and kids
$1M
34/100
9th
Logo for EcoMom
EcoMom
2008, Spokane (United States), Acqui-Hired
Ecommerce for moms
$10.7M
33/100
10th
Logo for Burt's Bees Baby
Burt's Bees Baby
2011, Fairfield (United States), Series A
Organic baby clothes, pajamas, and essentials for a sustainable future
$7.65M
32/100
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Giggle's Investments and acquisitions

Giggle has acquired Right Start. Giggle has not made any investments as of now.

Reports related to Giggle

Here is the latest report on Giggle's sector:

News related to Giggle

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