When was Goji founded?

Goji was founded in 2006 and raised its 1st funding round 1 year after it was founded.

Where is Goji located?

Goji is headquartered in Boston, United States. It is registered at Boston, Massachusetts.

How many employees does Goji have?

As of Sep 30, 2026, the latest employee count at Goji is 87.

Is Goji a funded company?

Goji is a funded company, having raised a total of $104M across 11 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 2007.

When was the latest funding round of Goji?

Goji's latest funding was a $***** Series C round on Nov 15, 2017, with participation from 1 investor.

Where does Goji rank among its competitors?

Goji ranks 7th amongst 116 active competitors, of which 12 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Understory, which secured $15M in Nov, 2023.

Who are the top competitors of Goji?

Goji's top competitors include EverQuote, Insurify and The Zebra. Among them, Understory secured the most recent funding round in November, 2023.

Goji - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online diversified insurance marketplace. The comparison platform aggregates available P&C insurance products from several providers to list the optimum alternatives tailored to the needs of the users. In addition to listing the options online, It also offers offline support with on-hand experts available over the phone.

Website: goji.com
Social
Email ID: *****@goji.com
Phone Number: +1 **********
Registered Address: Boston, Massachusetts

Key Metrics

Founded Year

2006

Location

Boston, United States

Stage

Acquired

Total Funding

$104M in 11 rounds

Latest Funding Round

Series C, Nov 15, 2017, $*****

Investors

Spark Capital & 8 more

Ranked

7^th among 116 active competitors

Employee Count

87 as on Sep 30, 2026

Similar Companies

EverQuote & 309 more

Exit Details

Acquired by Great Harbor (Nov 13, 2018)

View Goji's full profile

Goji is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
CONSUMERS UNITED INC. CIN: 205638146 , United States, Active	Dec 31, 1999	-	92 (As on Dec 31, 2018)	-

Goji got acquired by Great Harbor on Nov 13, 2018.

Click here to take a look at Goji's acquisition in detail

Goji has raised a total funding of $104M over 11 rounds. Its first funding round was on Oct 2007. Its latest funding round was a Series C round on Nov 15, 2017 for $*****. 1 investor participated in its latest round. Goji has 9 institutional investors.

Here is the list of recent funding rounds of Goji:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 15, 2017	9159395	Series C	3335594	3308094	3896237	7290862
Jun 20, 2016	7002142	Conventional Debt	8081635	1918997	3402311	6713783
Jun 20, 2016	5868899	Series C	6229045	5798742	2214848	5074285

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View details of Goji's funding rounds and investors

Goji's employee count trend

Goji has 87 employees as of Sep 26. Here is Goji's employee count trend over the years:

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Top competitors of Goji include EverQuote, Insurify and The Zebra. Here is the list of Top 10 competitors of Goji, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	EverQuote 2011, Cambridge (United States), Public	Online comparison platform for automotive & other insurances	$37.6M	Savano Capital Partners, Second Alpha & 7 others	74/100
2nd	Insurify 2013, Cambridge (United States), Series B	Online comparison platform for car insurance	$154M	MassMutual Ventures, Nationwide & 11 others	73/100
3rd	The Zebra 2012, Austin (United States), Series D	Online insurance comparison platform for individuals	$262M	Accel, Daher Capital & 16 others	65/100
4th	Way 2012, Sunnyvale (United States), Seed	App-based platform to find car parking, auto insurance & car wash services	$3.4M	Feenix Venture Partners	58/100
5th	State Auto 1921, Columbus (United States), Acquired	Provider of automotive insurance services	-	-	56/100
6th	Jerry 2017, Palo Alto (United States), Unfunded	AI-powered car insurance comparison platform	-	-	51/100
7th	Goji 2006, Boston (United States), Acquired	Online diversified insurance marketplace	$104M	Spark Capital, WorldQuant Ventures & 7 others	53/100
8th	Understory 2012, Madison (United States), Series B	Provider of ground-based dot sensors to collect hyperlocal weather data	$57.9M	True Ventures, 4490 Ventures & 20 others	45/100
9th	MagicQuote 2016, Richmond (United States), Unfunded	Auto Insurance Comparison Platform	-	-	43/100
10th	Polly 2015, Williston (United States), Series C	Provider of car insurance services	$300M	Goldman Sachs Asset Management, 3L Capital ... & 4 others	39/100