When was Grana founded?

Grana was founded in 2014 and raised its 1st funding round within a year of its incorporation.

Where is Grana located?

Grana is headquartered in Kowloon, China.

How many employees does Grana have?

As of Jul 31, 2026, the latest employee count at Grana is 62.

Is Grana a funded company?

Grana is a funded company, having raised a total of $16.1M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 17, 2014.

When was the latest funding round of Grana?

Grana's latest funding was a $***** Venture Debt round on Nov 17, 2017, with participation from 1 investor.

Where does Grana rank among its competitors?

Grana ranks 3rd amongst 59 active competitors, of which 8 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Grana, which secured an undisclosed amount in Nov, 2017.

Who are the top competitors of Grana?

Grana's top competitors include Bosideng, Sports Group Denmark and Handu. Among them, Grana secured the most recent funding round in November, 2017.

Grana - 2026 Company Profile, Team, Funding & Competitors

Grana is a series A company based in Kowloon (China), founded in 2014 by Pieter Paul Wittgen and Luke Grana. It operates as an Internet first brand of casual apparel wear for men and women. Grana has raised $16.1M in funding from Alibaba Entrepreneurs Fund. The company has 59 active competitors, including 8 funded and 5 that have exited. Its top competitors include companies like Bosideng, Sports Group Denmark and Handu.

Company Details

Website: grana.com
Social
Email ID: *****@grana.com

Key Metrics

Founded Year

2014

Location

Kowloon, China

Stage

Series A

Total Funding

$16.1M in 5 rounds

Latest Funding Round

Venture Debt, Nov 17, 2017, $*****

Investors

Alibaba Entrepreneurs Fund & 10 more

Ranked

3^rd among 59 active competitors

Employee Count

62 as on Jul 31, 2026

Similar Companies

Bewakoof & 3648 more

View Grana's full profile

Grana has raised a total funding of $16.1M over 5 rounds. Its first funding round was on Oct 17, 2014. Its latest funding round was a Venture Debt round on Nov 17, 2017 for $*****. 1 investor participated in its latest round. Grana has 11 institutional investors.

Here is the list of recent funding rounds of Grana:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 17, 2017	8822664	Venture Debt	9489416	3883321	4323687	1802277
Oct 04, 2016	8539313	Series A	8152560	9216709	8252899	Mindworks Capital & 1 more
Feb 16, 2016	4170438	Seed	3250837	6233635	1536038	Golden Gate Ventures & 2 more

Access funding benchmarks and valuations. Sign up today!

View details of Grana's funding rounds and investors

The founders of Grana are Pieter Paul Wittgen and Luke Grana.

Here are the details of Grana's key team members:

Pieter Paul Wittgen: Co-Founder & COO of Grana and founder of 1 other company.
Luke Grana: Co-Founder & CEO of Grana and founder of 1 other company.

View details of Grana's Founder profiles and Board Members

Grana's employee count trend

Grana has 62 employees as of Jul 26. Here is Grana's employee count trend over the years:

Uncover Grana's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Grana include Bosideng, Sports Group Denmark and Handu. Here is the list of Top 10 competitors of Grana, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bosideng 1976, Shanghai (China), Public	Internet first brand of casual apparel wear for men and women	-	ITOCHU, IDG Capital & 1 others	49/100
2nd	Sports Group Denmark 2012, Silkeborg (Denmark), Seed	Internet first brand of sports apparel for men and women	$202K	Dansk Ejerkapital, Vaekstfonden	45/100
3rd	Grana 2014, Kowloon (China), Series A	Internet first brand of casual apparel wear for men and women	$16.1M	Rocketship, 500 Global & 9 others	42/100
4th	Handu 2006, Jinan (China), Series D	Internet-first brand offering multi-category apparel	$12M	IDG Capital, Yunfeng Capital & 2 others	42/100
5th	Shanghai Tang 1994, Hong Kong (China), Acquired	Internet first brand of casual apparel for men and women	-	-	41/100
6th	DRESS.PH 2008, Kowloon (China), Unfunded	Internet-first brand offering multi-category fashion apparels	-	-	39/100
7th	URBAN REVIVO 2006, Guangzhou (China), Series B	Internet first brand offering casual wear for men and women	$15M	Greenwoods Investments, Gobi Partners & 3 others	38/100
8th	TEAM WANG 2020, Shanghai (China), Unfunded	Internet first brand offering apparel wear for women and men	-	-	35/100
9th	Guirenniao 1987, Xiamen (China), Public	Internet first brand offering apparel wear for men and women	-	-	33/100
10th	Senma 1996, Wenzhou (China), Unfunded	Brand of casual apparel	-	-	32/100