When was Grass Roots founded?

Grass Roots was founded in 1980.

Where is Grass Roots located?

Grass Roots is headquartered in Tring, United Kingdom.

How many employees does Grass Roots have?

As of May 31, 2026, the latest employee count at Grass Roots is 2.

Is Grass Roots a funded company?

Grass Roots is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Grass Roots rank among its competitors?

Grass Roots ranks 6th amongst 32 active competitors, of which 3 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Synerise, which secured $8.5M in Jul, 2024.

Who are the top competitors of Grass Roots?

Grass Roots' top competitors include Synerise, Giftbit and NeoCurrency. Among them, Synerise secured the most recent funding round in July, 2024.

Grass Roots - 2026 Company Profile, Funding & Competitors

Company Details

Grass Roots offers rewards fulfillment and employee recognition solutions to businesses. Allows businesses to offer rewards to their customers for their shopping and engagement. The reward options offered by Grass Roots include prepaid cards, gift cards, entertainment tickets, and digital content. Offers custom solutions for channel loyalty, employee loyalty, and employee recognition as well. Clients include BMW, Aviva, and Argos, among others. Part of Blackhawk.

Website: grassrootsgroup.com
Social
Phone Number: +44 **********
Part Of

Key Metrics

Founded Year

1980

Location

Tring, United Kingdom

Stage

Acquired

Investors

Acorn Agri

Ranked

6^th among 32 active competitors

Employee Count

2 as on May 31, 2026

Similar Companies

Synerise & 46 more

Exit Details

Acquired by Blackhawk Network (Aug 31, 2016)

View Grass Roots' full profile

Grass Roots got acquired by Blackhawk Network on Aug 31, 2016 at an acquisition amount of $*****.

Click here to take a look at Grass Roots's acquisition in detail

Grass Roots is a funded company. Grass Roots has 1 institutional investor.

View details of Grass Roots's funding rounds and investors

Grass Roots' employee count trend

Grass Roots has 2 employees as of May 26. Here is Grass Roots's employee count trend over the years:

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Top competitors of Grass Roots include Synerise, Giftbit and NeoCurrency. Here is the list of Top 10 competitors of Grass Roots, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Synerise 2013, Krakow (Poland), Series B	AI based sales and marketing alignment and automation platform	$31.5M	Krajowy Fundusz Kapitalowy, Carpathian Partners ... & 15 others	56/100
2nd	Giftbit 2011, Victoria (Canada), Seed	Third party gift card services	$3.24M	Freestyle, Conconi Growth Partners & 12 others	46/100
3rd	NeoCurrency 2015, Los Angeles (United States), Unfunded	Digital rewards and promotions management solutions	-	-	43/100
4th	Loylogic 2005, Zurich (Switzerland), Unfunded	Rewards fulfillment solutions for businesses	-	-	41/100
5th	Shoppiday 2017, Sabadell (Spain), Early Stage	Cashback and rewards platform for online purchases	$1.6M	Catalonia Trade & Investment, Nekko Capital ... & 3 others	35/100
6th	Grass Roots 1980, Tring (United Kingdom), Acquired	Rewards fulfillment and employee recognition solutions for businesses	-	Acorn Agri	31/100
7th	RewardOps 2013, Toronto (Canada), Acquired	Cloud-based rewards management platform	-	-	30/100
8th	Marketing Innovators 1978, Chicago (United States), Unfunded	Employee engagement and rewards management solution	-	-	29/100
9th	Tremendous 2010, San Francisco (United States), Seed	Provider of rewards and financial benefits management platform for enterprises	$120K	Y Combinator	29/100
10th	Procurement 1979, Finchampstead (United Kingdom), Unfunded	Rewards and catalog management platform	-	-	28/100