Graze - About the company
Graze is an acquired company based in Kingston upon Thames (United Kingdom), founded in 2008 by Ben Jones, Graham Bosher and Edd Read. It operates as a Manufacturer of packaged snack foods including oat bars and nuts. Graze has raised $3.3M in funding from Octopus Ventures and Draper Esprit. The company has 5 active competitors, including 1 that has exited. Its top competitors include companies like Novo Nutrition, Goal Power and Fridge Raiders.
Company Details
Manufacturer of packaged snack foods including oat bars and nuts. Products consist of baked oat bars, vegetable-based snacks, and various nut mixes. These items are portioned for individual consumption and distributed through retail channels. The production process focuses on the inclusion of fiber, plant protein, and essential vitamins while maintaining specific thresholds for salt, sugar, and saturated fat content.
- Website
- www.graze.com/
- Social
Key Metrics
Founded Year
2008
Location
Kingston upon Thames, United Kingdom
Stage
Acquired
Total Funding
$3.3M in 1 round
Latest Funding Round
Investors
Ranked
1st among 5 active competitors
Annual Revenue
£2.07B as on Dec 31, 2024
Employee Count
320 as on Apr 30, 2026
Exit Details
Acquired by Katjes International (Dec 01, 2025)
Legal entities associated with Graze
Graze is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
NATURE DELIVERED LIMITED CIN: 6402199 , Germany, Active | Oct 16, 2007 | - | 293 (As on Dec 31, 2022) | |
UNILEVER UK LIMITED CIN: 334527 , Germany, Active | Dec 08, 1937 | $2.65B (As on Dec 31, 2024) | 2420 (As on Dec 31, 2024) |
Graze's acquisition details
Graze got acquired by Katjes International on Dec 01, 2025.
Click here to take a look at Graze's acquisition in detail
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Graze's funding and investors
Graze has raised a total funding of $3.3M over 1 round. Its latest funding round was a Series A round on Jul 14, 2009 for $*****. 2 investors participated in its latest round. Graze has 6 institutional investors.
Here is the list of recent funding rounds of Graze:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 14, 2009 | 6856398 | Series A | 9754305 | 4432938 | 9359146 | 7770489 |
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Graze's founders and board of directors
Founder? Claim ProfileHere are the details of Graze's key team members:
- Ben Jones: Co-Founder of Graze. They are also an angel investor in 1 startup.
- Graham Bosher: Former Co-Founder of Graze.
- Edd Read: Former Co-Founder of Graze.
- Anthony Fletcher: CEO of Graze.
View details of Graze's Founder profiles and Board Members
Graze's employee count trend
Graze has 320 employees as of Apr 26. Here is Graze's employee count trend over the years:
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Graze's Competitors and alternates
Top competitors of Graze include Novo Nutrition, Goal Power and Fridge Raiders. Here is the list of Top 10 competitors of Graze, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Graze 2008, Kingston upon Thames (United Kingdom), Acquired | Manufacturer of packaged snack foods including oat bars and nuts | $3.3M | 69/100 | |
2nd | Novo Nutrition 2013, Covent Garden (United Kingdom), Unfunded | Manufacturer of healthier, indulgent protein snacks | - | - | 23/100 |
3rd |  Goal Power 2020, Worthing (United Kingdom), Unfunded | Internet first brand offering natural healthy snacks | - | - | 19/100 |
4th |  Fridge Raiders 2017, Leeds (United Kingdom), Unfunded | Brand of protein snacks | - | - | 18/100 |
5th |  BEAR 2009, St Albans (United Kingdom), Unfunded | Brand of healthy snacks | - | - | 18/100 |
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Graze's Investments and acquisitions
Graze has made no investments or acquisitions yet.
Reports related to Graze
Here is the latest report on Graze's sector:
News related to Graze
Filter this listMedia has covered Graze for a total of 5 events in the last 1 year, 1 of them has been about people movement.
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Katjes International to Acquire Graze from UnileverGlobal Legal Chronicle•Dec 03, 2025•Katjes International, Graze
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Katjes Group 'in negotiations to buy Graze from Unilever'Fusoes & Aquisicoes•Nov 27, 2025•Graze, Katjes, Unilever, Katjes International
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Graze Secures $1 Million in Pre-Seed Funding for Bluesky Social Network Toolsstartuplog.com•Apr 18, 2025•Graze
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Graze Craze Achieves Remarkable 33% Same-Store Sales Increase and Accelerates Franchise Development in 2024Business PR News•Mar 10, 2025•Graze
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Healthy Snack Brand Boundless Secures £1.5 Million InvestmentAsian Trader•Aug 02, 2024•weareboundless, Graze
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FAQs about Graze
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