When was Open Secret founded?

Open Secret was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Open Secret located?

Open Secret is headquartered in Mumbai, India. It is registered at Gala No 1 & 2, Ground Floor, Fertiplant Engg. Co Pvt Ltd, Lake Road, Bhandup Wes, t, Mumbai City, Mumbai, Maharashtra, India, 400078.

Who is the current CEO of Open Secret?

Ahana Gautam of Open Secret. They have also founded 1 company and are angel investors in 11 startups, including .

Which legal entities is Open Secret associated with?

Open Secret is associated with IMMACULATEBITES PRIVATE LIMITED.

How many employees does Open Secret have?

As of Aug 31, 2025, the latest employee count at Open Secret is 84.

Is Open Secret a funded company?

Open Secret is a funded company, having raised a total of $17.5M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 14, 2019.

How much is Open Secret worth?

The latest valuation of Open Secret is $***** as of Mar 04, 2025.

When was the latest funding round of Open Secret?

Open Secret's latest funding was a $***** Conventional Debt round on Jul 15, 2026, with participation from 1 investor.

What is the annual revenue of Open Secret?

Annual revenue of Open Secret is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does Open Secret rank among its competitors?

Open Secret ranks 1st amongst 214 active competitors, of which 34 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Open Secret, which secured $3.12M in Jul, 2026.

Who are the top competitors of Open Secret?

Open Secret's top competitors include Yoga Bar, Meal of the Moment and Eat Better. Among them, Open Secret secured the most recent funding round in July, 2026.

Open Secret - 2026 Company Profile, Team, Funding, Competitors & Financials

Open Secret is a series C company based in Mumbai (India), founded in 2019 by Ahana Gautam and Udit Kejriwal. It operates as an Internet first brand of healthy snacks and food products. Open Secret has raised $17.5M in funding from investors like Desai Brothers, Sixth Sense Ventures and Ananta Capital, with a current valuation of $*****. The company has 214 active competitors, including 34 funded and 5 that have exited. Its top competitors include companies like Yoga Bar, Meal of the Moment and Eat Better.

Company Details

Internet first brand of healthy snacks and food products. It offers a variety of food and beverage items including cookies, nuts, seeds, chips, and protein supplements. It products are formulated without refined sugar, maida, or artificial preservatives. It serves as a marketplace for various brands focused on providing nutritious alternatives to conventional snacks. Customers can purchase items such as baked snacks, herbal teas, and protein powders designed to support dietary needs.

Website: opensecret.in
Social
Email ID: *****@opensecret.in
Phone Number: +91 **********
Registered Address: Gala No 1 & 2, Ground Floor, Fertiplant Engg. Co Pvt Ltd, Lake Road, Bhandup Wes, t, Mumbai City, Mumbai, Maharashtra, India, 400078

Key Metrics

Founded Year

2019

Location

Mumbai, India

Stage

Series C

Total Funding

$17.5M in 9 rounds

Latest Funding Round

Conventional Debt, Jul 15, 2026, $*****

Post Money Valuation

$***** as on Mar 04, 2025

Investors

Desai Brothers & 25 more

Ranked

1^st among 214 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

84 as on Aug 31, 2025

Similar Companies

Yoga Bar & 107 more

View Open Secret's full profile

Open Secret is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
IMMACULATEBITES PRIVATE LIMITED CIN: U15400MH2019PTC322351 , India, Active	Mar 11, 2019	₹50 - ₹100 Cr (As on Mar 31, 2025)	96 (As on Apr 01, 2026)

Open Secret has raised a total funding of $17.5M over 9 rounds. Its first funding round was on Jun 14, 2019. Its latest funding round was a Conventional Debt round on Jul 15, 2026 for $*****. 1 investor participated in its latest round. Open Secret has 12 institutional investors and 14 angel investors.

Here is the list of recent funding rounds of Open Secret:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 15, 2026	5229414	Conventional Debt	7596489	6675985	5988259	9137106
Jul 15, 2026	9160920	Series C	8266285	2710923	2409778	9936651
Feb 11, 2025	9106444	Seed	7836288	6655278	1902209	We Founder Circle

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View details of Open Secret's funding rounds and investors

The founders of Open Secret are Ahana Gautam and Udit Kejriwal. Ahana Gautam is the CEO of Open Secret.

Here are the details of Open Secret's key team members:

Ahana Gautam: Co-Founder & CEO of Open Secret and founder of 1 other company. They are also an angel investor in 11 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Udit Kejriwal: Co-Founder & COO of Open Secret and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

Open Secret's Board of Directors

Open Secret's board has 5 active members. Nikhil Kishorchandra Vora, Lovkesh Kapoor, Apoorv Gautam, Ahana Gautam and Udit Kejriwal are part of team.

Here is the list of Open Secret's board of directors:

Name	Type	Representing	Status	Duration
Ahana Gautam	Team	-	Current	7y 4m
Udit Kejriwal	Team	-	Current	7y 3m
Nikhil Kishorchandra Vora	Investor	Sixth Sense Ventures	Current	5y 0m
Lovkesh Kapoor	Investor	Ananta Capital	Current	4y 1m
qwmomjc	Investor	qyzcrfp	Current	6y 9m
mceqpjc	Independent board member	-	Past	5y 4m

View details of Open Secret's Founder profiles and Board Members

Open Secret's employee count trend

Open Secret has 84 employees as of Aug 25. The total employee count is 6.0% more than what it was in Aug 24. Here is Open Secret's employee count trend over the years:

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Top competitors of Open Secret include Yoga Bar, Meal of the Moment and Eat Better. Here is the list of Top 10 competitors of Open Secret, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Open Secret 2019, Mumbai (India), Series C	Internet first brand of healthy snacks and food products	$17.5M	Ananta Capital, Sixth Sense Ventures & 24 others	71/100
2nd	Yoga Bar 2014, Bengaluru (India), Acquired	Platform offering protein based food products	$23.6M	Fireside Ventures, Elevation Capital & 13 others	71/100
3rd	Meal of the Moment 2017, Mumbai (India), Series A	Brand of ready-to-eat Indian snacks and meals	$6M	IvyCap Ventures, LetsVenture & 1 others	70/100
4th	Eat Better 2020, Jaipur (India), Seed	Internet first brand offering multi category healthy products	$4.88M	Spring, Java Capital & 77 others	60/100
5th	Nova Nova 2021, Mumbai (India), Seed	Manufacturer of waffle-based confectionery and snack products	$3.64M	100Unicorns, Whiteboard Capital & 37 others	58/100
6th	True Elements 2010, Pune (India), Acquired	Online retailer of breakfast foods, snacks, seeds, and dryfruits	$3.38M	SIDBI Venture Capital, RP-Sanjiv Goenka Group ... & 99 others	58/100
7th	WellBe 2020, Bengaluru (India), Unfunded	Manufacturer of traditional snacks and food staples	-	-	56/100
8th	Let's Try 2021, Delhi (India), Seed	Manufacturer of packaged snacks excluding palm oil and white sugar	$5.52M	Z Nation Lab, SWC & 17 others	52/100
9th	EAT Anytime 2016, Mumbai (India), Seed	Manufacturer of millet bars protein snacks nuts and dried fruits	$1.07M	Duane Park, Sprout Venture Partners & 21 others	51/100
10th	4700BC 2012, Delhi (India), Acquired	Internet first brand of snacks	-	-	50/100

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Founders (largest shareholder) own 41.67%, Funds own 35.17%, Enterprises own 12.43% and Angels own 6.02%. The net worth of Open Secret's founders is INR 94.1Cr as of Mar 04, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	41.67%	94.1Cr	9552171	5545591	2933232	3668632
Ahana Gautam	1247103	2956800	8843592	8224390	2084879	5726777
Udit Kejriwal	3418005	8348966	9128508	4915579	2136723	7427122
Fund	35.17%	79.4Cr	6825932	5588646	5619737	2852488
Enterprise	12.43%	28Cr	4669513	9097733	9585577	4605165
Angel	6.02%	13.6Cr	900803	315120	546820	398993
Yatin Shah	0	0	0	0	0	0
Orapun Pratheeptham	0	0	0	0	0	0
Other People	0.22%	50.1L	0	0	0	0
ESOP Pool	4.49%	10.1Cr	2099	3009	9205	7229
Total	100.00%	226Cr	7475182	6331578	7898784	9308462