GroundTruth - About the company
GroundTruth is an acquired company based in New York City (United States), founded in 2003. It operates as a Provider of a location analytics platform for marketing applications. GroundTruth has raised $158M in funding from investors like Emergence Capital, Microsoft and IVP, with last known valuation of $*****. The company has 773 active competitors, including 85 funded and 76 that have exited. Its top competitors include companies like Trimble, Foursquare and Placer.
Company Details
Provider of a location analytics platform for marketing applications. The features of the platform include audience targeting, location targeting, weather targeting, location display SDK, and advertisement managing solutions. The location-based marketing solution is designed to drive in-store traffic and sales and the target audience includes marketers, publishers, and channel partners.
- Website
- groundtruth.com
- Social
- Email ID
- *****@groundtruth.com
- Registered Address
- 53A DDA FLATS (SFS) MIG MOTIA KHAN PAHARGANJ, NEW DELHI, Delhi, India, 110055
Key Metrics
Founded Year
2003
Location
New York City, United States
Stage
Acquired
Total Funding
$158M in 14 rounds
Latest Funding Round
Last Known Valuation
$***** as on Nov 14, 2016
Investors
Ranked
3rd among 773 active competitors
Employee Count
389 as on May 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by ZeroToOne AI (Mar 25, 2026)
Legal entities associated with GroundTruth
GroundTruth is associated with 5 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
GROUNDTRUTH INDIA PRIVATE LIMITED CIN: U72900DL2018FTC338141 , India, Active | Sep 01, 2018 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 152 (As on Oct 31, 2024) | |
Xad, Inc. CIN: 33-0942669 , United States, Active | Dec 31, 2009 | - | 231 (As on Dec 31, 2021) | - |
Xad, Inc. CIN: 330942669 , United States, Active | Dec 31, 2008 | - | 182 (As on Dec 31, 2024) | - |
Xad, Inc. CIN: 32047876019 , United States, Active | Jun 11, 2013 | - | - | - |
XAD SOFTWARE PRIVATE LIMITED CIN: U72900DL2004PTC125318 , India, Strike off | Mar 19, 2004 | ₹10 - ₹50 Cr (As on Mar 31, 2017) | - |
GroundTruth's acquisition details
GroundTruth got acquired by ZeroToOne AI on Mar 25, 2026.
Click here to take a look at GroundTruth's acquisition in detail
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GroundTruth's funding and investors
GroundTruth has raised a total funding of $158M over 14 rounds. Its first funding round was on May 2003. Its latest funding round was a Series F round on Jul 11, 2018 for $*****. 2 investors participated in its latest round. GroundTruth has 15 institutional investors.
Here is the list of recent funding rounds of GroundTruth:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 11, 2018 | 8292261 | Series F | 5805885 | 9690500 | 4784109 | 2130782 |
Dec 12, 2016 | 2701452 | Series E | 9140550 | 8931588 | 5302792 | |
Nov 14, 2016 | 4348159 | Series E | 4421611 | 6406230 |
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GroundTruth's founders and board of directors
Founder? Claim ProfileGroundTruth's employee count trend
GroundTruth has 389 employees as of May 26. Here is GroundTruth's employee count trend over the years:
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GroundTruth's Competitors and alternates
Top competitors of GroundTruth include Trimble, Foursquare and Placer. Here is the list of Top 10 competitors of GroundTruth, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Trimble 1978, Sunnyvale (United States), Public | Developer of hardware and software for construction geospatial and transportation | - | 75/100 | |
2nd |  Foursquare 2009, New York City (United States), Series G | Provider of geospatial intelligence platform, places data, and developer tools | $448M | 73/100 | |
3rd | GroundTruth 2003, New York City (United States), Acquired | Provider of a location analytics platform for marketing applications | $158M | 68/100 | |
4th |  Placer 2018, Covina (United States), Series D | Provider of location intelligence and foot traffic data software platform | $268M | 67/100 | |
5th | Provider of AI-based mapping systems generating high-definition vector data | $12.6M | 66/100 | ||
6th |  Insight M 2013, Sunnyvale (United States), Acquired | Technology solution for methane emission detection | $30M | 65/100 | |
7th | Developer of satellite imagery analytics for agriculture and infrastructure monitoring | $28.9M | 64/100 | ||
8th |  UrbanFootprint 2014, Berkeley (United States), Acquired | Provider of cloud-based urban planning solution | $46.1M | 62/100 | |
9th |  Pathr 2019, Mountain View (United States), Acquired | Content insufficient for generating Short Description or Long Description | $7.33M | 62/100 | |
10th |  LocationMind 2019, Chiyoda-ku (Japan), Series B | Provider of location data analysis, security, and global navigation services | $45M | 61/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on GroundTruth's competitors? Click here to see the top ones
GroundTruth's Investments and acquisitions
GroundTruth has acquired OnFleet. GroundTruth has not made any investments as of now.See all acquisitions by GroundTruth
Reports related to GroundTruth
Here is the latest report on GroundTruth's sector:
News related to GroundTruth
Filter this listMedia has covered GroundTruth for a total of 2 events in the last 1 year, 1 of them has been about company updates.
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ZeroToOne.AI and GroundTruth Launch Dynamic Intent Prediction AudiencesPR Newswire•May 28, 2026•GroundTruth
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ZeroToOne.AI Acquires GroundTruth to Deploy AI Driven Predictive Intelligence PlatformMarTech Series•Mar 25, 2026•ZeroToOne AI, GroundTruth
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GroundTruth Recognized as Best Geolocation Platform in 2023 MarTech Breakthrough AwardsPR Newswire•Aug 18, 2023•GroundTruth
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GroundTruth and No Kid Hungry Announce PartnershipMarTech Series•Aug 12, 2021•GroundTruth, No Kid Hungry
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GroundTruth Adds CTV for Cross Device Location Targeting and AttributionGeospatial World•Jun 11, 2020•GroundTruth
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NextNav Strengthens Executive Leadership Team With Industry PioneersPR Newswire•Jun 04, 2020•NextNav, GroundTruth
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FAQs about GroundTruth
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