Where is GUND located?

GUND is headquartered in Edison, United States.

Is GUND a funded company?

GUND is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does GUND rank among its competitors?

GUND ranks 81st amongst 192 active competitors, of which 10 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Guardian Bikes, which secured $19M in Apr, 2025.

Who are the top competitors of GUND?

GUND's top competitors include Mattel, Toys"R"Us and Hasbro. Among them, Guardian Bikes secured the most recent funding round in April, 2025.

GUND - 2026 Company Profile, Funding & Competitors

Q: Is GUND an acquired company?

GUND got acquired by Spin Master on Mar 05, 2018.

Company Details

Huggable teddy bears and stuffed toys since 1898: Forever Friends. Offers a wide array of plush companions, including bears, animals, and characters, designed to be forever friends. The company focuses on creating high-quality, huggable products suitable for all ages, from babies to adults. Their offerings include trending items like the Philbin Bear, Toothpick Bear, Muttsy Puppy, Snuffles Bear, and Kai Bear, as well as animated characters like Peeki the Puppy. The company emphasizes the emotional connection people form with their plush toys, highlighting stories of companionship and comfort. They provide options for shopping all products or specific collections like Forever Friends. The company engages with its community through social media platforms like Facebook, Instagram, YouTube, and TikTok. They also offer customer support, product care instructions, and information for retailers.

Website: gund.com
Social

Key Metrics

Founded Year

1898

Location

Edison, United States

Stage

Acquired

Investors

Enesco

Ranked

81^st among 192 active competitors

Similar Companies

Build A Bear & 95 more

Exit Details

Acquired by Spin Master (Mar 05, 2018)

View GUND's full profile

GUND got acquired by Spin Master on Mar 05, 2018 at an acquisition amount of $*****.

Click here to take a look at GUND's acquisition in detail

GUND is a funded company. GUND has 1 institutional investor.

View details of GUND's funding rounds and investors

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Top competitors of GUND include Mattel, Toys"R"Us and Hasbro. Here is the list of Top 10 competitors of GUND, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mattel 1945, El Segundo (United States), Public	Designer, manufacturer and seller of toys and games	-	Bank of America, Bain Capital Private Equity	69/100
2nd	Toys"R"Us 1948, Parsippany (United States), Acquired	Internet first brand of baby toys, learning kits, and kids arts & crafts items	-	Bessemer Venture Partners, Palladin Consumer Retail Partners ... & 4 others	65/100
3rd	Hasbro 1923, Pawtucket (United States), Public	Provider of toys and board games	-	Nexon, Alta Fox Capital & 1 others	59/100
4th	Jakks Pacific 1995, Los Angeles (United States), Public	Develops, produces, and markets a range of toys and leisure products	-	-	58/100
5th	Step2 Company 1991, Perrysville (United States), Acquired	Manufacturer of children's toys, playsets, and outdoor products	$20M	Ares Capital Corporation, Hudson Ferry Capital	57/100
6th	Particula 2014, Flushing (United States), Series A	Retailer of app-enabled smart games, connected toys, and accessories	$5M	Flashpoint, Grove Ventures	51/100
7th	Build A Bear 1997, Saint Louis (United States), Public	Internet first brand offering offering soft toys	-	Point72, L Catterton	48/100
8th	LINE FRIENDS 2017, New York City (United States), Unfunded	Internet first brand of toys, stickers, and bags for kids	-	-	47/100
9th	Guardian Bikes 2015, Austin (United States), Series B	Internet first brand of bikes and accessories for kids	$22M	Elevate Ventures, JPMorgan Chase & 2 others	47/100
10th	Ravensburger 1883, Seattle (United States), Funding Raised	Online retailer of puzzles, games, arts and crafts, and toys	-	Gov.cz	46/100
81st	GUND 1898, Edison (United States), Acquired	Huggable teddy bears and stuffed toys since 1898: Forever Friends	-	Enesco	22/100