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Mattel - About the company

Mattel is a public company based in El Segundo (United States), founded in 1945. It operates as a Designer, manufacturer and seller of toys and games. Mattel has raised an undisclosed amount in funding. The company has 538 active competitors, including 26 funded and 47 that have exited. Its top competitors include companies like Spin Master, Hasbro and Toys"R"Us.

Company Details

Mattel, Inc. designs, manufactures, and markets various toy products worldwide, which are sold to its customers and directly to consumers. Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas Friends and Fisher-Price brands, including Little People and Power Wheels, as well as a wide array of entertainment-inspired toy lines. The company has presence in 40 countries and territories and sells products in more than 150 nations. In October 2013, Mattel launched its new in-house film studio, Playground Productions, to handle multi-media production, films, TV shows, web series, live events, and games, for Mattel's brands. The company has made 3 major acquisitions in last 2 years which includes Sproutling makers of a smart baby monitoring device in Jan 2016. In 2017 the company recorded annual revenues of $5.45B, and a net profit of $0.31B.
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Registered Address
Office No. 03A108/109,WeWork Enam Sambhav, C-20, G-Block, Bandra Kurla Complex, Bandra Ea, st, Mumbai City, Mumbai, Maharashtra, India, 400051
Key Metrics
Founded Year
1945
Location
El Segundo, United States
Stage
Public
Latest Funding Round
Ranked
Employee Count
12,585 as on May 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Public

Mattel's IPO details

Mattel got listed on Oct 10, 1960.
Click here to take a look at Mattel's IPO in detail
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Mattel's funding and investors

Mattel has raised funding over 1 round. Its latest funding round was a Post IPO round on Apr 04, 2018 for $*****. 1 investor participated in its latest round. Mattel has 2 institutional investors.

Here is the list of recent funding rounds of Mattel:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 04, 2018
1386435
Post IPO
3313618
3894474
5863732
3925363
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Mattel's founders and board of directors

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Mattel's employee count trend

Mattel has 12,585 employees as of May 26. Here is Mattel's employee count trend over the years:
Employee count trend for Mattel
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Mattel's Competitors and alternates

Top competitors of Mattel include Spin Master, Hasbro and Toys"R"Us. Here is the list of Top 10 competitors of Mattel, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Spin Master
Spin Master
1994, Toronto (Canada), Public
Maker of toys and card games
-
-
67/100
2nd
Logo for Hasbro
Hasbro
1923, Pawtucket (United States), Public
Provider of toys and board games for kids
-
64/100
3rd
Logo for Mattel
Mattel
1945, El Segundo (United States), Public
Designer, manufacturer and seller of toys and games
-
61/100
4th
Logo for Toys"R"Us
Toys"R"Us
1948, Parsippany (United States), Acquired
Internet first brand of baby toys, learning kits, and kids arts & crafts items
-
61/100
5th
Logo for Wow! Stuff
Wow! Stuff
2006, Wolverhampton (United Kingdom), Acquired
Brand offering multi category toys for kids
$7.52M
59/100
6th
Logo for Jakks Pacific
Jakks Pacific
1995, Los Angeles (United States), Public
Develops, produces, and markets a range of toys and leisure products
-
55/100
7th
Logo for Legend of Toys
Legend of Toys
2024, Bengaluru (India), Seed
Retailer of remote control cars, toy trains, trucks, and drones
$3.98M
52/100
8th
Logo for MGA Entertainment
MGA Entertainment
1979, Chatsworth (United States), Unfunded
Distributor of children's toys and entertainment products with a focus on fashion dolls and collectibles
-
-
52/100
9th
Logo for Shumee
Shumee
2014, Bengaluru (India), Seed
Online platform offering handcrafted toys for kids
$1.31M
51/100
10th
Logo for Goliath Games
Goliath Games
1980, Hattem (Netherlands), Unfunded
Manufacturer and distributor of toys and games
-
-
51/100
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Mattel's Investments and acquisitions

Mattel has made 4 investments in companies including Cryptoys and OnChain Studios. Mattel has also acquired 7 companies including Mattel163 and Caribu.
Here is the list of investments & acquisitions:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Feb 10, 2026
Acquisition
2017
El Segundo (United States)
Nov 10, 2022
Acquisition
2015
Jun 24, 2022
Investments
2014
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Reports related to Mattel

Here is the latest report on Mattel's sector:

News related to Mattel

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Media has covered Mattel for a total of 123 events in the last 1 year, 88 of them have been about company updates and 19 about partnerships.
Dodgy Kmart act exposes secret black marketThe Daily TelegraphJun 24, 2026Mattel
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