When was Mattel founded?

Mattel was founded in 1945 and raised its 1st funding round 73 years after it was founded.

Where is Mattel located?

Mattel is headquartered in El Segundo, United States. It is registered at Office No. 03A108/109,WeWork Enam Sambhav, C-20, G-Block, Bandra Kurla Complex, Bandra Ea, st, Mumbai City, Mumbai, Maharashtra, India, 400051.

Which legal entities is Mattel associated with?

Mattel is associated with MATTEL TOYS (INDIA) PRIVATE LIMITED and 2 others.

How many employees does Mattel have?

As of May 31, 2026, the latest employee count at Mattel is 12585.

Is Mattel a funded company?

Mattel is a funded company, having raised a total of $***** in its 1st and only funding round, a Post IPO round on Apr 04, 2018.

When was the latest funding round of Mattel?

Mattel's latest funding was a $***** Post IPO round on Apr 04, 2018, with participation from 1 investor. Its primary sector is Baby & Kids Products. Globally, the Baby & Kids Products sector has seen $15.9M in funding in 2026 to date.

Where does Mattel rank among its competitors?

Mattel ranks 3rd amongst 544 active competitors, of which 26 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Legend of Toys, which secured $2.19M in Jan, 2026.

Who are the top competitors of Mattel?

Mattel's top competitors include Spin Master, Hasbro and Toys"R"Us. Among them, Legend of Toys secured the most recent funding round in January, 2026.

Mattel - 2026 Company Profile, Funding & Competitors

Mattel is a public company based in El Segundo (United States), founded in 1945. It operates as a Designer, manufacturer and seller of toys and games. Mattel has raised an undisclosed amount in funding. The company has 544 active competitors, including 26 funded and 48 that have exited. Its top competitors include companies like Spin Master, Hasbro and Toys"R"Us.

Company Details

Mattel, Inc. designs, manufactures, and markets various toy products worldwide, which are sold to its customers and directly to consumers. Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas Friends and Fisher-Price brands, including Little People and Power Wheels, as well as a wide array of entertainment-inspired toy lines. The company has presence in 40 countries and territories and sells products in more than 150 nations. In October 2013, Mattel launched its new in-house film studio, Playground Productions, to handle multi-media production, films, TV shows, web series, live events, and games, for Mattel's brands. The company has made 3 major acquisitions in last 2 years which includes Sproutling makers of a smart baby monitoring device in Jan 2016. In 2017 the company recorded annual revenues of $5.45B, and a net profit of $0.31B.

Website: about.mattel.com/
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Registered Address: Office No. 03A108/109,WeWork Enam Sambhav, C-20, G-Block, Bandra Kurla Complex, Bandra Ea, st, Mumbai City, Mumbai, Maharashtra, India, 400051

Key Metrics

Founded Year

1945

Location

El Segundo, United States

Stage

Public

Latest Funding Round

Post IPO, Apr 04, 2018, $*****

Investors

Bank of America & 1 more

Ranked

3^rd among 544 active competitors

Employee Count

12,585 as on May 31, 2026

Investment & Acquisitions

Mattel163 & 10 more

Similar Companies

Spin Master & 553 more

Exit Details

Public

View Mattel's full profile

Mattel is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MATTEL TOYS (INDIA) PRIVATE LIMITED CIN: U36940MH1986PTC040426 , India, Active	Jul 17, 1986	₹100 - ₹500 Cr (As on Mar 31, 2025)	19 (As on Apr 01, 2026)
Mattel, Inc. CIN: 19515673226 , United States, Deadpooled	Sep 05, 1983	-	-	-
Mattel, Inc. CIN: 95-1567322 , United States, Active	May 01, 2017	$1B+ (As on Dec 31, 2023)	33000 (As on Dec 31, 2023)	-

Mattel got listed on Oct 10, 1960.

Click here to take a look at Mattel's IPO in detail

Mattel has raised funding over 1 round. Its latest funding round was a Post IPO round on Apr 04, 2018 for $*****. 1 investor participated in its latest round. Mattel has 2 institutional investors.

Here is the list of recent funding rounds of Mattel:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 04, 2018	1283561	Post IPO	6366125	1577171	6746512	5493126

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Mattel's employee count trend

Mattel has 12,585 employees as of May 26. Here is Mattel's employee count trend over the years:

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Top competitors of Mattel include Spin Master, Hasbro and Toys"R"Us. Here is the list of Top 10 competitors of Mattel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Spin Master 1994, Toronto (Canada), Public	Maker of toys and card games	-	-	67/100
2nd	Hasbro 1923, Pawtucket (United States), Public	Provider of toys and board games for kids	-	Nexon, Alta Fox Capital & 1 others	64/100
3rd	Mattel 1945, El Segundo (United States), Public	Designer, manufacturer and seller of toys and games	-	Bank of America, Bain Capital Private Equity	62/100
4th	Toys"R"Us 1948, Parsippany (United States), Acquired	Internet first brand of baby toys, learning kits, and kids arts & crafts items	-	Bessemer Venture Partners, J P Morgan & 4 others	61/100
5th	Wow! Stuff 2006, Wolverhampton (United Kingdom), Acquired	Brand offering multi category toys for kids	$7.52M	BGF, Independent Growth Finance	59/100
6th	Jakks Pacific 1995, Los Angeles (United States), Public	Develops, produces, and markets a range of toys and leisure products	-	West Coast Capital	55/100
7th	Estrela 1937, Sao Paulo (Brazil), Unfunded	Retailer of toys, fashion dolls, figures, kits, and baby products	-	-	52/100
8th	Legend of Toys 2024, Bengaluru (India), Seed	Retailer of remote control cars, toy trains, trucks, and drones	$3.98M	Singularity AMC, Angel List & 23 others	52/100
9th	MGA Entertainment 1979, Chatsworth (United States), Unfunded	Distributor of children's toys and entertainment products with a focus on fashion dolls and collectibles	-	-	52/100
10th	Goliath Games 1980, Hattem (Netherlands), Unfunded	Manufacturer and distributor of toys and games	-	-	51/100

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Mattel has made 4 investments in companies including Cryptoys and OnChain Studios. Mattel has also acquired 7 companies including Mattel163 and Caribu.

Here is the list of investments & acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 10, 2026	Acquisition	Mattel163	2017	El Segundo (United States)
Nov 10, 2022	Acquisition	Caribu	2015	Miami (United States)
Jun 24, 2022	Investments	Cryptoys	2014	Miami (United States)