Mattel - About the company
Mattel is a public company based in El Segundo (United States), founded in 1945. It operates as a Designer, manufacturer and seller of toys and games. Mattel has raised an undisclosed amount in funding. The company has 538 active competitors, including 26 funded and 47 that have exited. Its top competitors include companies like Spin Master, Hasbro and Toys"R"Us.
Company Details
Mattel, Inc. designs, manufactures, and markets various toy products worldwide, which are sold to its customers and directly to consumers. Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas Friends and Fisher-Price brands, including Little People and Power Wheels, as well as a wide array of entertainment-inspired toy lines. The company has presence in 40 countries and territories and sells products in more than 150 nations. In October 2013, Mattel launched its new in-house film studio, Playground Productions, to handle multi-media production, films, TV shows, web series, live events, and games, for Mattel's brands. The company has made 3 major acquisitions in last 2 years which includes Sproutling makers of a smart baby monitoring device in Jan 2016. In 2017 the company recorded annual revenues of $5.45B, and a net profit of $0.31B.
- Website
- about.mattel.com/
- Registered Address
- Office No. 03A108/109,WeWork Enam Sambhav, C-20, G-Block, Bandra Kurla Complex, Bandra Ea, st, Mumbai City, Mumbai, Maharashtra, India, 400051
Key Metrics
Founded Year
1945
Location
El Segundo, United States
Stage
Public
Latest Funding Round
Investors
Ranked
3rd among 538 active competitors
Employee Count
12,585 as on May 31, 2026
Similar Companies
Exit Details
Public
Legal entities associated with Mattel
Mattel is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MATTEL TOYS (INDIA) PRIVATE LIMITED CIN: U36940MH1986PTC040426 , India, Active | Jul 17, 1986 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 19 (As on Apr 01, 2026) | |
Mattel, Inc. CIN: 19515673226 , United States, Deadpooled | Sep 05, 1983 | - | - | - |
Mattel, Inc. CIN: 95-1567322 , United States, Active | May 01, 2017 | $1B+ (As on Dec 31, 2023) | 33000 (As on Dec 31, 2023) | - |
Mattel's IPO details
Mattel got listed on Oct 10, 1960.
Click here to take a look at Mattel's IPO in detail
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Mattel's funding and investors
Mattel has raised funding over 1 round. Its latest funding round was a Post IPO round on Apr 04, 2018 for $*****. 1 investor participated in its latest round. Mattel has 2 institutional investors.
Here is the list of recent funding rounds of Mattel:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 04, 2018 | 1386435 | Post IPO | 3313618 | 3894474 | 5863732 | 3925363 |
View details of Mattel's funding rounds and investors
Mattel's founders and board of directors
Founder? Claim ProfileMattel's employee count trend
Mattel has 12,585 employees as of May 26. Here is Mattel's employee count trend over the years:
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Mattel's Competitors and alternates
Top competitors of Mattel include Spin Master, Hasbro and Toys"R"Us. Here is the list of Top 10 competitors of Mattel, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Spin Master 1994, Toronto (Canada), Public | Maker of toys and card games | - | - | 67/100 |
2nd | Hasbro 1923, Pawtucket (United States), Public | Provider of toys and board games for kids | - | 64/100 | |
3rd | Mattel 1945, El Segundo (United States), Public | Designer, manufacturer and seller of toys and games | - | 61/100 | |
4th | Toys"R"Us 1948, Parsippany (United States), Acquired | Internet first brand of baby toys, learning kits, and kids arts & crafts items | - | 61/100 | |
5th | Wow! Stuff 2006, Wolverhampton (United Kingdom), Acquired | Brand offering multi category toys for kids | $7.52M | 59/100 | |
6th | Jakks Pacific 1995, Los Angeles (United States), Public | Develops, produces, and markets a range of toys and leisure products | - | 55/100 | |
7th | Legend of Toys 2024, Bengaluru (India), Seed | Retailer of remote control cars, toy trains, trucks, and drones | $3.98M | 52/100 | |
8th | MGA Entertainment 1979, Chatsworth (United States), Unfunded | Distributor of children's toys and entertainment products with a focus on fashion dolls and collectibles | - | - | 52/100 |
9th | Online platform offering handcrafted toys for kids | $1.31M | 51/100 | ||
10th | Goliath Games 1980, Hattem (Netherlands), Unfunded | Manufacturer and distributor of toys and games | - | - | 51/100 |
Looking for more details on Mattel's competitors? Click here to see the top ones
Mattel's Investments and acquisitions
Mattel has made 4 investments in companies including Cryptoys and OnChain Studios. Mattel has also acquired 7 companies including Mattel163 and Caribu.Here is the list of investments & acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Feb 10, 2026 | Acquisition | 2017 | El Segundo (United States) | |
Nov 10, 2022 | Acquisition | 2015 | Miami (United States) | |
Jun 24, 2022 | Investments | 2014 | Miami (United States) |
See all investments and acquisitions by Mattel
Reports related to Mattel
Here is the latest report on Mattel's sector:
News related to Mattel
Media has covered Mattel for a total of 123 events in the last 1 year, 88 of them have been about company updates and 19 about partnerships.
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Mattel Launches Global Studios to Develop Games Based on its Intellectual PropertyGamesIndustry•Aug 13, 2026•Mattel
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Mattel Reports 10% Q2 Growth Driven by Toy-Based Movies and Adult CollectorsPYMNTS.com•Aug 06, 2026•Mattel
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Mattel and Rightmove Partner for Barbie DreamHouse SearchLicensing.biz•Jul 23, 2026•Rightmove, Mattel
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Mattel163 COO Devin Nambiar Discusses East-West Gaming Divide and NetEase AcquisitionPocket Gamer•Jul 08, 2026•Mattel
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Rakuten TV Launches New FAST Channels in Europe with MattelAdvanced Television•Jul 01, 2026•Rakuten TV, Mattel
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The Barbie Dreamhouse from Mattel Inc. - accessory playset keeps the brand in US living roomsAd Hoc News•Jul 01, 2026•Mattel
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