When was Habitual founded?

Habitual was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Habitual located?

Habitual is headquartered in London, United Kingdom.

Who is the current CEO of Habitual?

Napala Pratini of Habitual. They have also founded 1 company.

Which legal entities is Habitual associated with?

Habitual is associated with HABITUAL HEALTH LTD.

How many employees does Habitual have?

As of Jun 30, 2026, the latest employee count at Habitual is 28.

Is Habitual a funded company?

Habitual is a funded company, having raised a total of $4.04M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 10, 2020.

When was the latest funding round of Habitual?

Habitual's latest funding was a $***** Seed round on Apr 14, 2025, with participation from 1 investor. Its primary sector is Disease Self Management. In United Kingdom, the Disease Self Management sector has seen $30.1M in funding in 2026 to date.

Where does Habitual rank among its competitors?

Habitual ranks 12th amongst 173 active competitors, of which 18 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Habitual, which secured $1.31M in Apr, 2025.

Who are the top competitors of Habitual?

Habitual's top competitors include Virta, Noom and Calibrate. Among them, Habitual secured the most recent funding round in April, 2025.

Habitual - 2026 Company Profile, Team, Funding, Competitors & Financials

Habitual is a seed company based in London (United Kingdom), founded in 2019 by Napala Pratini and Ian Braithwaite. It operates as a Provider of GLP-1 medication and meal replacement weight loss programs. These programs combine medically supervised weight loss medications with meal replacement options and behavioral change support. The company offers various plans tailored to individual needs and preferences, including options focusing on medication or meal replacements. Support includes access to a dedicated team, an app with tracking tools and educational resources, and community features. The goal is to help individuals achieve and maintain weight loss and improve overall health.. Habitual has raised $4.04M in funding from FoodLabs. The company has 173 active competitors, including 18 funded and 5 that have exited. Its top competitors include companies like Virta, Noom and Calibrate.

Company Details

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Website: www.tryhabitual.com/
Social
Email ID: *****@tryhabitual.com

Key Metrics

Founded Year

2019

Location

London, United Kingdom

Stage

Seed

Total Funding

$4.04M in 3 rounds

Latest Funding Round

Seed, Apr 14, 2025, $*****

Investors

FoodLabs & 15 more

Ranked

12^th among 173 active competitors

Employee Count

28 as on Jun 30, 2026

Similar Companies

Virta & 201 more

View Habitual's full profile

Habitual is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HABITUAL HEALTH LTD CIN: 12193474 , United Kingdom, Active	Sep 05, 2019	-	13 (As on Aug 31, 2022)

Habitual has raised a total funding of $4.04M over 3 rounds. Its first funding round was on Dec 10, 2020. Its latest funding round was a Seed round on Apr 14, 2025 for $*****. 1 investor participated in its latest round. Habitual has 9 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Habitual:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 14, 2025	4648817	Seed	7321938	6637054	4009487	7556653
Oct 05, 2021	6889145	Seed	4803511	8346231	5483784	Seedcamp & 3 more
Dec 10, 2020	1051637	Seed	9801613	8215016	4831781	Seedcamp & 1 more

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View details of Habitual's funding rounds and investors

The founders of Habitual are Napala Pratini and Ian Braithwaite. Napala Pratini is the CEO of Habitual.

Here are the details of Habitual's key team members:

Napala Pratini: Co-Founder & CEO of Habitual. They serve on the board of 1 company.
Contact Info: 1 email address
Ian Braithwaite: Former Co-Founder of Habitual. They serve on the board of 1 company.

Habitual's Board of Directors

Habitual's board has 3 active members. Napala Pratini is part of team and Roger Raif Hassan and Till Lennart Hoelzer are independent board members.

Here is the list of Habitual's board of directors:

Name	Type	Representing	Status	Duration
Napala Pratini	Team	-	Current	6y 11m
{mtqliz	Team	-	Past	6y 3m
Roger Raif Hassan	Independent board member	-	Current	6y 8m
ynzfmju	Independent board member	-	Current	1y 6m

View details of Habitual's Founder profiles and Board Members

Habitual's employee count trend

Habitual has 28 employees as of Jun 26. Here is Habitual's employee count trend over the years:

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Top competitors of Habitual include Virta, Noom and Calibrate. Here is the list of Top 10 competitors of Habitual, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Virta 2014, San Francisco (United States), Series E	Provider of therapies for metabolic health in chronic disease patients	$402M	Venrock, Allen & Company & 28 others	78/100
2nd	Noom 2008, New York City (United States), Series F	Provider of a digital platform for weight loss management and behavior change	$624M	Silver Lake, RRE Ventures & 41 others	72/100
3rd	Calibrate 2019, New York City (United States), Series B	Provider of an online personalized program for weight loss	$128M	Tiger Global Management, Threshold & 10 others	60/100
4th	Trifecta Nutrition 2015, Davis (United States), Series B	Provider of organic meal delivery services	$21.3M	Spring Lake Equity Partners, Raptor Group ... & 2 others	60/100
5th	Day Two 2015, Walnut Creek (United States), Series C	Provider of personalized nutrition	$85M	Cathay Innovation, aMoon & 12 others	57/100
6th	FuturHealth 2017, San Diego (United States), Series A	Platform offering weight loss medication and support services	$5M	-	55/100
7th	Second Nature 2015, London (United Kingdom), Series A	Provider of diet and nutrition planning app	$14.3M	Connect Ventures, Beringea & 11 others	52/100
8th	Breathe Well-Being 2015, Delhi (India), Series A	Provider of clinically proven type 2 diabetes management programs	$12.9M	Accel, 3one4 Capital & 26 others	50/100
9th	Keyto 2018, San Francisco (United States), Seed	Provider of app and device for tracking keto diets	$2.5M	Craft Ventures, Floodgate & 4 others	49/100
10th	Possible 2006, Bengaluru (India), Series A	Provider of online weight loss and disease management programs	$8.33M	Kalaari Capital, Ghosh Financiers and Marketiers ... & 43 others	49/100
12th	Habitual 2019, London (United Kingdom), Seed	Provider of GLP-1 medication and meal replacement weight loss programs. These programs combine medically supervised weight loss medications with meal replacement options and behavioral change support. The company offers various plans tailored to individual needs and preferences, including options focusing on medication or meal replacements. Support includes access to a dedicated team, an app with tracking tools and educational resources, and community features. The goal is to help individuals achieve and maintain weight loss and improve overall health.	$4.04M	Seedcamp, MMC Ventures & 14 others	45/100