When was Heaps Normal founded?

Heaps Normal was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Heaps Normal located?

Heaps Normal is headquartered in Canberra, Australia.

How many employees does Heaps Normal have?

As of May 31, 2026, the latest employee count at Heaps Normal is 36.

Is Heaps Normal a funded company?

Heaps Normal is a funded company, having raised a total of $8.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 29, 2021.

When was the latest funding round of Heaps Normal?

Heaps Normal's latest funding was a $***** Series B round on Aug 11, 2025, with participation from 0 investor. Its primary sector is Food & Beverage Products. Globally, the Food & Beverage Products sector has seen $1.73B in funding in 2026 to date.

Where does Heaps Normal rank among its competitors?

Heaps Normal ranks 2nd amongst 159 active competitors, of which 19 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Heaps Normal, which secured an undisclosed amount in Aug, 2025.

Who are the top competitors of Heaps Normal?

Heaps Normal's top competitors include Coolberg, Lucky Saint and 3Sisters Drinks. Among them, Heaps Normal secured the most recent funding round in August, 2025.

Heaps Normal - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: heapsnormal.com
Social
Email ID: *****@heapsnormal.com

Key Metrics

Founded Year

2020

Location

Canberra, Australia

Stage

Series B

Total Funding

$8.5M in 2 rounds

Latest Funding Round

Series B, Aug 11, 2025, $*****

Investors

Kate Morris & 8 more

Ranked

2^nd among 159 active competitors

Employee Count

36 as on May 31, 2026

Similar Companies

3Sisters Drinks & 130 more

View Heaps Normal's full profile

Heaps Normal has raised a total funding of $8.5M over 2 rounds. Its first funding round was on Nov 29, 2021. Heaps Normal has 5 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Heaps Normal:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 11, 2025	5804444	Series B	8898780	2435782	1136042	5358360
Nov 29, 2021	4025545	Series A	3831487	1804940	Matt de Boer & 3 more	Athletic Ventures

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View details of Heaps Normal's funding rounds and investors

The founders of Heaps Normal are Peter Brennan, Jordy Smith, Ben Holdstock and Andy Miller.

Here are the details of Heaps Normal's key team members:

Peter Brennan: Co-Founder of Heaps Normal.
Contact Info: 1 email address
Jordy Smith: Co-Founder of Heaps Normal.
Contact Info: 1 email address
Ben Holdstock: Co-Founder of Heaps Normal.
Andy Miller: Co-Founder of Heaps Normal.
Contact Info: 1 email address

View details of Heaps Normal's Founder profiles and Board Members

Heaps Normal's employee count trend

Heaps Normal has 36 employees as of May 26. Here is Heaps Normal's employee count trend over the years:

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Top competitors of Heaps Normal include Coolberg, Lucky Saint and 3Sisters Drinks. Here is the list of Top 10 competitors of Heaps Normal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Coolberg 2016, Mumbai (India), Acquired	Private label brand of non-alcoholic beer	$5.49M	India Quotient, RB Investments & 67 others	47/100
2nd	Heaps Normal 2020, Canberra (Australia), Series B	Brand of non-alcoholic beer	$8.5M	Athletic Ventures, Flying Fox Ventures & 7 others	46/100
3rd	Lucky Saint 2018, London (United Kingdom), Series A	Internet first brand of alcohol-free beer	$12.2M	JamJar Investments, Beringea & 9 others	45/100
4th	3Sisters Drinks 2019, Mumbai (India), Seed	Brand of non-alcoholic beer	$281K	-	43/100
5th	Gruvi 2018, Denver (United States), Seed	Manufacturer of non-alcoholic craft beers and wines	$2M	Rockies Venture Club, Maple Leaf Angels & 5 others	40/100
6th	Mash Gang 2020, London (United Kingdom), Acquired	Brewery specializing in small batch low and no alcohol craft beers	-	-	40/100
7th	Busch 1955, St. Louis (United States), Unfunded	Brand of beer products	-	-	40/100
8th	Root Beer 1919, Plano (United States), Funding Raised	Brand of soft drinks, root beer, and beverage products	-	Court Square	39/100
9th	Ritual Zero Proof 2019, Chicago (United States), Acquired	Brand of non-alcoholic spirits-free liquors	-	Distill Ventures	38/100
10th	AF Drinks 2020, Auckland (New Zealand), Seed	Internet-first brand of non-alcoholic beverage products	-	Convivialite Ventures, Icehouse Ventures & 2 others	38/100