When was Heaps Normal founded?

Heaps Normal was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Heaps Normal located?

Heaps Normal is headquartered in Canberra, Australia.

How many employees does Heaps Normal have?

As of Aug 31, 2026, the latest employee count at Heaps Normal is 37.

Is Heaps Normal a funded company?

Heaps Normal is a funded company, having raised a total of $8.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 29, 2021.

When was the latest funding round of Heaps Normal?

Heaps Normal's latest funding was a $***** Series B round on Aug 11, 2025, with participation from 0 investor. Its primary sector is Food & Beverage Products. Globally, the Food & Beverage Products sector has seen $2.37B in funding in 2026 to date.

Where does Heaps Normal rank among its competitors?

Heaps Normal ranks 18th amongst 178 active competitors, of which 22 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Heaps Normal, which secured an undisclosed amount in Aug, 2025.

Who are the top competitors of Heaps Normal?

Heaps Normal's top competitors include Lucky Saint, 3Sisters Drinks and Coolberg. Among them, Heaps Normal secured the most recent funding round in August, 2025.

Heaps Normal - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: heapsnormal.com
Social
Email ID: *****@heapsnormal.com

Key Metrics

Founded Year

2020

Location

Canberra, Australia

Stage

Series B

Total Funding

$8.5M in 2 rounds

Latest Funding Round

Series B, Aug 11, 2025, $*****

Investors

Kate Morris & 8 more

Ranked

18^th among 178 active competitors

Employee Count

37 as on Aug 31, 2026

Similar Companies

3Sisters Drinks & 146 more

View Heaps Normal's full profile

Heaps Normal has raised a total funding of $8.5M over 2 rounds. Its first funding round was on Nov 29, 2021. Heaps Normal has 5 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Heaps Normal:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 11, 2025	6513886	Series B	2880718	9800985	2020819	4323908
Nov 29, 2021	4328283	Series A	3144647	5185841	Matt de Boer & 3 more	Athletic Ventures

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View details of Heaps Normal's funding rounds and investors

The founders of Heaps Normal are Peter Brennan, Jordy Smith, Ben Holdstock and Andy Miller.

Here are the details of Heaps Normal's key team members:

Peter Brennan: Co-Founder of Heaps Normal.
Contact Info: 1 email address
Jordy Smith: Co-Founder of Heaps Normal.
Contact Info: 1 email address
Ben Holdstock: Co-Founder of Heaps Normal.
Andy Miller: Co-Founder of Heaps Normal.
Contact Info: 1 email address

View details of Heaps Normal's Founder profiles and Board Members

Heaps Normal's employee count trend

Heaps Normal has 37 employees as of Aug 26. Here is Heaps Normal's employee count trend over the years:

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Top competitors of Heaps Normal include Lucky Saint, 3Sisters Drinks and Coolberg. Here is the list of Top 10 competitors of Heaps Normal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lucky Saint 2018, London (United Kingdom), Series A	Internet first brand of alcohol-free beer	$12.2M	JamJar Investments, Beringea & 9 others	63/100
2nd	3Sisters Drinks 2019, Mumbai (India), Seed	Brand of non-alcoholic beer	$284K	-	48/100
3rd	Coolberg 2016, Mumbai (India), Acquired	Private label brand of non-alcoholic beer	$5.49M	India Quotient, RB Investments & 67 others	47/100
4th	Best Day Brewing 2020, San Francisco (United States), Series B	Manufacturer of non-alcoholic beer products with diverse hop flavor profiles	$32.8M	-	44/100
5th	IMPOSSIBREW 2021, London (United Kingdom), Series A	Enhanced alcohol-free beer manufacturer using science-backed ingredients and patent-pending technology	$4.98M	-	41/100
6th	Busch 1955, St. Louis (United States), Unfunded	Brand of beer products	-	-	40/100
7th	BERO 2024, United States, Unfunded	Online retailer of non-alcoholic beer, merchandise, and club memberships	-	-	39/100
8th	Root Beer 1919, Plano (United States), Funding Raised	Brand of soft drinks, root beer, and beverage products	-	Court Square	39/100
9th	Ritual Zero Proof 2019, Chicago (United States), Acquired	Brand of non-alcoholic spirits-free liquors	-	Distill Ventures	38/100
10th	AF Drinks 2020, Auckland (New Zealand), Seed	Internet-first brand of non-alcoholic beverage products	-	Convivialite Ventures, Icehouse Ventures & 2 others	38/100
18th	Heaps Normal 2020, Canberra (Australia), Series B	Brand of non-alcoholic beer	$8.5M	Athletic Ventures, Flying Fox Ventures & 7 others	34/100