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Hectre - About the company

Hectre is a series A company based in Auckland (New Zealand), founded in 2015 by Menilik Dyer, Matty Blomfield and Te Riu Warren. It operates as a Provider of orchard management solutions using sensor-based devices. Hectre has raised $12.7M in funding from Punakaiki Fund and Nuance. The company has 35 active competitors, including 6 funded and 1 that has exited. Its top competitors include companies like Orchard, Fruit Scout and Fruitwall.

Company Details

Provider of orchard management solutions using sensor-based devices. The software platform allows digital record-keeping for daily operations as well as inventory management. The data for pests, diseases, hazards, and diseases. The software also has a digital bin card system for working offline. The platform provides a graphical and tabular representation of historical data for performance benchmarking purposes.
Website
hectre.com
Social
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Key Metrics
Founded Year
2015
Location
Auckland, New Zealand
Stage
Series A
Total Funding
$12.7M in 3 rounds
Latest Funding Round
Ranked
Employee Count
56 as on Sep 30, 2026
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Hectre's funding and investors

Hectre has raised a total funding of $12.7M over 3 rounds. Its first funding round was on Oct 14, 2021. Its latest funding round was a Series A round on Feb 12, 2026 for $*****. 2 investors participated in its latest round. Hectre has 8 institutional investors.

Here is the list of recent funding rounds of Hectre:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 12, 2026
9146151
Series A
9872435
1694989
9408991
6641877
Oct 10, 2023
2980053
Seed
4385837
3435048
7317004
6687761
Oct 14, 2021
3891778
Seed
1302281
1448028
6368594
3628640
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Hectre's founders and board of directors

Founder? Claim Profile
The founders of Hectre are Menilik Dyer, Matty Blomfield and Te Riu Warren.
Here are the details of Hectre's key team members:

Hectre's Board of Directors

Hectre's board has 2 active members. Menilik Dyer and Matty Blomfield are part of team.
Here is the list of Hectre's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
10y 10m
Team
-
Current
10y 10m
gvvenxr
Team
-
Past
1y 2m

Hectre's employee count trend

Hectre has 56 employees as of Sep 26. Here is Hectre's employee count trend over the years:
Employee count trend for Hectre
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Hectre's Competitors and alternates

Top competitors of Hectre include Orchard, Fruit Scout and Fruitwall. Here is the list of Top 10 competitors of Hectre, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Orchard
Orchard
2017, Chicago (United States), Series A
Provider of AI-powered systems for data collection and farm management
$25.9M
58/100
2nd
Logo for Hectre
Hectre
2015, Auckland (New Zealand), Series A
Provider of orchard management solutions using sensor-based devices
$12.7M
48/100
3rd
Logo for Fruit Scout
Fruit Scout
2020, Yakima (United States), Seed
Provider of AI-based automated fruit recognition and scouting solutions
$9.76M
40/100
4th
Logo for Fruitwall
Fruitwall
2019, Srinagar (India), Series A
Provider of tech-enabled integrated platform for horticultural farmers
$7.2M
39/100
5th
Logo for Agrotics
Agrotics
2014, San Francisco (United States), Seed
Automated orchard management
$350K
32/100
6th
Logo for Green Atlas
Green Atlas
2018, Camperdown (Australia), Funding Raised
Provider of AI-based orchard mapping solutions for farmers
-
30/100
7th
Logo for Firstfruits
Firstfruits
2014, Paarl (South Africa), Unfunded
Provider of independent citrus production consultation and crop protection advice
-
-
27/100
8th
Logo for Elaisian
Elaisian
2016, Rome (Italy), Seed
Integrated platform for real-time olive plants monitoring and data analytics
-
26/100
9th
Logo for Fruit Map
Fruit Map
2018, Brasilia (Brazil), Unfunded
App-based platform to tag and find fruit trees
-
-
25/100
10th
Logo for Getappledoc.com
Getappledoc.com
2021, Pulwama (India), Deadpooled
Provider of AI-enabled orchard farm management solutions
-
-
25/100
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Hectre's Investments and acquisitions

Hectre has made no investments or acquisitions yet.

Reports related to Hectre

Here is the latest report on Hectre's sector:

News related to Hectre

Media has covered Hectre for a total of 2 events in the last 1 year.
•
•
Hectre attracts more investorsFruitnet•Oct 10, 2023•Hectre, Nuance
•
Agritech member Hectre oversubscribes funding roundSouthern Tier Incubator•Oct 14, 2021•Hectre
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