When was HelloWorld founded?

HelloWorld was founded in 1999 and raised its 1st funding round 13 years after it was founded.

Where is HelloWorld located?

HelloWorld is headquartered in Detroit, United States.

How many employees does HelloWorld have?

As of Mar 31, 2026, the latest employee count at HelloWorld is 288.

Is HelloWorld a funded company?

HelloWorld is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on 2012.

When was the latest funding round of HelloWorld?

HelloWorld's latest funding was a $***** Series A round on 2012, with participation from 1 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $2.76B in funding in 2026 to date.

Where does HelloWorld rank among its competitors?

HelloWorld ranks 6th amongst 194 active competitors, of which 31 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was XtremePush, which secured $13.9M in Oct, 2025.

Who are the top competitors of HelloWorld?

HelloWorld's top competitors include Mistplay, Jumbo and XtremePush. Among them, XtremePush secured the most recent funding round in October, 2025.

HelloWorld - 2026 Company Profile, Team, Funding & Competitors

HelloWorld is an acquired company based in Detroit (United States), founded in 1999 by Josh Linkner. It operates as a Developer of digital gamification software for consumer engagement and loyalty. HelloWorld has raised an undisclosed amount in funding. The company has 194 active competitors, including 31 funded and 9 that have exited. Its top competitors include companies like Mistplay, Jumbo and XtremePush.

Company Details

Developer of digital gamification software for consumer engagement and loyalty. Services include the creation of interactive mini-games, sweepstakes, trivia, and personality tests designed to influence user behavior. Technical capabilities encompass the development of augmented reality experiences, receipt validation systems, and tokenized loyalty programs. The business provides administrative support for promotional activities, including legal compliance, prize fulfillment, and data analytics. Platforms are configured to integrate with existing brand assets to facilitate customer interaction through web-based interfaces.

Website: helloworld.com
Social
Part Of

Key Metrics

Founded Year

1999

Location

Detroit, United States

Stage

Acquired

Latest Funding Round

Series A, 2012, $*****

Investors

Balance Point Capital

Ranked

6^th among 194 active competitors

Employee Count

288 as on Mar 31, 2026

Investment & Acquisitions

Root Global & 6 more

Similar Companies

Mistplay & 180 more

Exit Details

Acquired by Merkle (Jan 03, 2018)

View HelloWorld's full profile

HelloWorld is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HELLOWORLD, INC. CIN: 300745218 , United States, Active	Feb 03, 2016	-	321 (As on Dec 31, 2018)	-

HelloWorld got acquired by Merkle on Jan 03, 2018.

Click here to take a look at HelloWorld's acquisition in detail

HelloWorld has raised funding over 1 round. Its latest funding round was a Series A round on 2012 for $*****. 1 investor participated in its latest round. HelloWorld has 1 institutional investor.

Here is the list of recent funding rounds of HelloWorld:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2012	8936	Series A	7283	9443	3289	9394

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View details of HelloWorld's funding rounds and investors

The founders of HelloWorld is Josh Linkner.

Here are the details of HelloWorld's key team members:

Josh Linkner: Former Founder of HelloWorld and founder of 2 other companies, Mudita Venture Partners and Fuel Leadership, LLC. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address

View details of HelloWorld's Founder profiles and Board Members

HelloWorld's employee count trend

HelloWorld has 288 employees as of Mar 26. Here is HelloWorld's employee count trend over the years:

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Top competitors of HelloWorld include Mistplay, Jumbo and XtremePush. Here is the list of Top 10 competitors of HelloWorld, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mistplay 2015, Montreal (Canada), Acquired	Mobile gaming platform to discover mobile games	-	-	62/100
2nd	Jumbo 2023, Delhi (India), Seed	Online platform offering a shopping experience that rewards users with discounts and free games for their purchases	$1.56M	2am VC, Belltower Fund Group & 2 others	57/100
3rd	XtremePush 2013, Dublin (Ireland), Series C	Omnichannel Customer Engagement Platform	$33M	Grafton Capital, AshGrove Capital	57/100
4th	DeepMarkit 2007, Calgary (Canada), Public	Interactive gaming platform to run social games and giveaways	-	-	48/100
5th	Gametize 2009, Singapore (Singapore), Seed	Gamified learning management software	$100K	Crystal Horse Investments, Eight Mercatus ... & 7 others	45/100
6th	HelloWorld 1999, Detroit (United States), Acquired	Developer of digital gamification software for consumer engagement and loyalty	-	Balance Point Capital	45/100
7th	Bunchball 2005, Redwood City (United States), Acquired	Inspiring engagement, loyalty, and performance through tailored solutions and strategic expertise	$17.5M	Triangle Peak Partners, Correlation Ventures ... & 2 others	44/100
8th	Adact 2019, Tallinn (Estonia), Acquired	Game based lead generation and marketing tool provider	-	Startup Wise Guys, Arbuust & 8 others	41/100
9th	Play&go experience 2017, Valencia (Spain), Funding Raised	AI-based AR geolocated gamification platform	-	Lanzadera, Europa	41/100
10th	Bachat Baazi 2020, Delhi (India), Seed	App-based platform offering game-based rewards and vouchers	$216K	-	39/100

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HelloWorld has made 3 investments in companies including Root Global and Clearword. HelloWorld has also acquired 4 companies including Promotions.com and Mozes.

Here is the list of investments & acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 19, 2024	Investments	Root Global	2022	Berlin (Germany)
Jan 13, 2022	Investments	Clearword	2021	Cork (Ireland)
May 06, 2013	Acquisition	Promotions.com	1993	Salt Lake City (United States)