When was Herbivore Botanicals founded?

Herbivore Botanicals was founded in 2011 and raised its 1st funding round 8 years after it was founded.

Where is Herbivore Botanicals located?

Herbivore Botanicals is headquartered in Seattle, United States. It is registered at Seattle, Washington.

How many employees does Herbivore Botanicals have?

As of Jun 30, 2026, the latest employee count at Herbivore Botanicals is 48.

Is Herbivore Botanicals a funded company?

Herbivore Botanicals is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Aug 12, 2019.

When was the latest funding round of Herbivore Botanicals?

Herbivore Botanicals' latest funding was a $***** Series A round on Aug 12, 2019, with participation from 2 investors.

Where does Herbivore Botanicals rank among its competitors?

Herbivore Botanicals ranks 5th amongst 557 active competitors, of which 29 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was California Naturals, which secured $15M in May, 2026.

Who are the top competitors of Herbivore Botanicals?

Herbivore Botanicals' top competitors include Sol de Janeiro, Bliss and Kopari. Among them, California Naturals secured the most recent funding round in May, 2026.

Herbivore Botanicals - 2026 Company Profile, Team, Funding & Competitors

Herbivore Botanicals is a series A company based in Seattle (United States), founded in 2011 by Alexander Kummerow and Julia Wills. It operates as an Internet first brand of cosmetics, beauty, and personal care products. Herbivore Botanicals has raised $15M in funding from Silas Capital. The company has 557 active competitors, including 29 funded and 13 that have exited. Its top competitors include companies like Sol de Janeiro, Bliss and Kopari.

Company Details

Internet first brand of cosmetics, beauty, and personal care products. Its product portfolio includes face mist, masks, body polish, hair mist, cleansing soap, moisturizers, eye cream, face serum, face & skin oils, and other skincare products. They claim that their products are non-toxic and use natural ingredients and the products are packaged in glass and paper, using recycled & recyclable plastic only when necessary.

Website: www.herbivorebotanicals.com/
Social
Email ID: *****@herbivorebotanicals.com
Registered Address: Seattle, Washington

Key Metrics

Founded Year

2011

Location

Seattle, United States

Stage

Series A

Total Funding

$15M in 1 round

Latest Funding Round

Series A, Aug 12, 2019, $*****

Investors

Silas Capital & 5 more

Ranked

5^th among 557 active competitors

Employee Count

48 as on Jun 30, 2026

Similar Companies

Bliss & 785 more

View Herbivore Botanicals' full profile

Herbivore Botanicals is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HERBIVORE BOTANICALS, LLC CIN: 462157124 , United States, Active	Jan 14, 2013	-	10 (As on Dec 31, 2024)	-

Herbivore Botanicals has raised a total funding of $15M over 1 round. Its latest funding round was a Series A round on Aug 12, 2019 for $*****. 2 investors participated in its latest round. Herbivore Botanicals has 6 institutional investors.

Here is the list of recent funding rounds of Herbivore Botanicals:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 12, 2019	7341839	Series A	4105414	5295575	5113050	5170601

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View details of Herbivore Botanicals's funding rounds and investors

The founders of Herbivore Botanicals are Alexander Kummerow and Julia Wills.

Here are the details of Herbivore Botanicals' key team members:

Alexander Kummerow: Co-Founder of Herbivore Botanicals.
Contact Info: 1 email address
Julia Wills: Co-Founder of Herbivore Botanicals.
Contact Info: 1 email address

View details of Herbivore Botanicals's Founder profiles and Board Members

Herbivore Botanicals' employee count trend

Herbivore Botanicals has 48 employees as of Jun 26. Here is Herbivore Botanicals's employee count trend over the years:

Employee count trend for Herbivore Botanicals

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Top competitors of Herbivore Botanicals include Sol de Janeiro, Bliss and Kopari. Here is the list of Top 10 competitors of Herbivore Botanicals, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
2nd	Bliss 1996, Los Angeles (United States), Acquired	Internet first brand offering multi natural skin care products	-	L Catterton	55/100
3rd	Kopari 2015, San Diego (United States), Series B	Internet-first brand offering skincare and body care products	$35M	L Catterton, Envoy Ventures & 12 others	54/100
4th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	Sandbridge Capital, L Catterton & 4 others	53/100
5th	Herbivore Botanicals 2011, Seattle (United States), Series A	Internet first brand of cosmetics, beauty, and personal care products	$15M	Rotor Capital, Silas Capital & 4 others	53/100
6th	Tatcha 2009, San Francisco (United States), Acquired	Internet first brand offering natural skincare products	$21.3M	Castanea Partners, Fifth Down Capital & 3 others	53/100
7th	Vacation 2021, Miami (United States), Series A	Internet first brand offering organic skincare products	$7M	REDO Ventures, Silas Capital & 6 others	51/100
8th	Clean Skin Club 2019, Delray Beach (United States), Series C	Internet first brand offering subscription-based skin care products	$32M	Asto Consumer Partners, Amberstone	49/100
9th	Buff City Soap 2013, Bartlett (United States), Series A	Brand of natural body care products	-	General Atlantic, Crux Capital & 2 others	49/100
10th	Freaks of Nature 2010, Muskegon (United States), Series B	Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes	$14.1M	-	49/100

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Herbivore Botanicals has made no investments or acquisitions yet.

Here is the latest report on Herbivore Botanicals's sector:

Free

Beauty & Personal Care Products - Sector Report

Edition: June, 2026 (75 Pages)

View all reports related to Herbivore Botanicals

Media has covered Herbivore Botanicals for a total of 6 events in the last 1 year, 4 of them have been about company updates and 1 about partnerships.