When was Bliss founded?

Bliss was founded in 1996 and raised its 1st funding round 19 years after it was founded.

Where is Bliss located?

Bliss is headquartered in Los Angeles, United States. It is registered at Los Angeles, California.

How many employees does Bliss have?

As of May 31, 2026, the latest employee count at Bliss is 837.

Is Bliss a funded company?

Bliss is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on 2015.

When was the latest funding round of Bliss?

Bliss' latest funding was a $***** Series A round on 2015, with participation from 1 investor. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $144M in funding in 2026 to date.

Where does Bliss rank among its competitors?

Bliss ranks 2nd amongst 555 active competitors, of which 29 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was California Naturals, which secured $15M in May, 2026.

Who are the top competitors of Bliss?

Bliss' top competitors include Sol de Janeiro, Kopari and California Naturals. Among them, California Naturals secured the most recent funding round in May, 2026.

Bliss - 2026 Company Profile, Team, Funding & Competitors

Bliss is an acquired company based in Los Angeles (United States), founded in 1996 by Ashish Santhalia and Rupali Vasavada. It operates as an Internet first brand offering multi natural skin care products. Bliss has raised an undisclosed amount in funding. The company has 555 active competitors, including 29 funded and 13 that have exited. Its top competitors include companies like Sol de Janeiro, Kopari and California Naturals.

Company Details

BlissWorld is a manufacturer of skin care products. The company offers a range of products under categories: face care and body care. The products are available in the US through partnered offline stores and globally through its online store.

Website: www.blissworld.com/
Social
Phone Number: +1 **********
Registered Address: Los Angeles, California

Key Metrics

Founded Year

1996

Location

Los Angeles, United States

Stage

Acquired

Latest Funding Round

Series A, 2015, $*****

Investors

L Catterton

Ranked

2^nd among 555 active competitors

Employee Count

837 as on May 31, 2026

Similar Companies

Herbivore Botanicals & 778 more

Exit Details

Acquired by AS Beauty (Jan 17, 2023)

View Bliss' full profile

Bliss is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BLISS CIN: 40003474575 , Latvia, Active	Dec 29, 1999	€0 - €1M (As on Dec 31, 2024)	2 (As on Dec 31, 2022)	-
BLISS PRODUCTS HOLDINGS LLC CIN: 834348193 , United States, Active	Dec 26, 999	-	25 (As on Dec 31, 2022)	-

Bliss got acquired by AS Beauty on Jan 17, 2023.

Click here to take a look at Bliss's acquisition in detail

Bliss has raised funding over 1 round. Its latest funding round was a Series A round on 2015 for $*****. 1 investor participated in its latest round. Bliss has 1 institutional investor.

Here is the list of recent funding rounds of Bliss:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2015	1205	Series A	8979	6700	7301	4143

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View details of Bliss's funding rounds and investors

The founders of Bliss are Ashish Santhalia and Rupali Vasavada. Meri Baregamian is the CEO of Bliss.

Here are the details of Bliss' key team members:

Ashish Santhalia: Co-founder of Bliss and founder of 2 other companies, Notice and Convin. They are also an angel investor in 1 startup.
Rupali Vasavada: Founder of Bliss.
Meri Baregamian: CEO of Bliss.

View details of Bliss's Founder profiles and Board Members

Bliss' employee count trend

Bliss has 837 employees as of May 26. Here is Bliss's employee count trend over the years:

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Top competitors of Bliss include Sol de Janeiro, Kopari and California Naturals. Here is the list of Top 10 competitors of Bliss, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
2nd	Bliss 1996, Los Angeles (United States), Acquired	Internet first brand offering multi natural skin care products	-	L Catterton	55/100
3rd	Kopari 2015, San Diego (United States), Series B	Internet-first brand offering skincare and body care products	$35M	L Catterton, Envoy Ventures & 12 others	54/100
4th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	Sandbridge Capital, L Catterton & 4 others	53/100
5th	Herbivore Botanicals 2011, Seattle (United States), Series A	Internet first brand of cosmetics, beauty, and personal care products	$15M	Silas Capital, Stage 1 Financial & 4 others	53/100
6th	Tatcha 2009, San Francisco (United States), Acquired	Internet first brand offering natural skincare products	$21.3M	Castanea Partners, Fifth Down Capital & 3 others	53/100
7th	Vacation 2021, Miami (United States), Series A	Internet first brand offering organic skincare products	$7M	REDO Ventures, Silas Capital & 6 others	51/100
8th	Clean Skin Club 2019, Delray Beach (United States), Series C	Internet first brand offering subscription-based skin care products	$32M	Asto Consumer Partners, Amberstone	49/100
9th	Buff City Soap 2013, Bartlett (United States), Series A	Brand of natural body care products	-	General Atlantic, Crux Capital & 2 others	49/100
10th	Freaks of Nature 2010, Muskegon (United States), Series B	Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes	$14.1M	-	49/100