When was Hero founded?

Hero was founded in 2016 and raised its 1st funding round 7 years after it was founded.

Where is Hero located?

Hero is headquartered in San Francisco, United States. It is registered at 546 MARKET ST,SAN FRANCISCO,CA,94104.0,0.

How many employees does Hero have?

As of Aug 31, 2026, the latest employee count at Hero is 36.

Is Hero a funded company?

Hero is a funded company, having raised a total of $68.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on May 02, 2023.

How much is Hero worth?

The latest valuation of Hero is $***** as of May 01, 2025.

When was the latest funding round of Hero?

Hero's latest funding was a $***** Series C round on Jul 02, 2024, with participation from 4 investors. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $656M in funding in 2026 to date.

Where does Hero rank among its competitors?

Hero ranks 30th amongst 281 active competitors, of which 20 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was GoNanas, which secured $5.76M in Mar, 2026.

Who are the top competitors of Hero?

Hero's top competitors include Unibic, Simple Mills and Hostess Brands. Among them, GoNanas secured the most recent funding round in March, 2026.

Hero - 2026 Company Profile, Funding & Competitors

Hero is a series C company based in San Francisco (United States), founded in 2016. It operates as a Manufacturer of automotive vehicles. Hero has raised $68.5M in funding from investors like DNS Capital, Cleveland Avenue and Composite Ventures, with a current valuation of $*****. The company has 281 active competitors, including 20 funded and 59 that have exited. Its top competitors include companies like Unibic, Simple Mills and Hostess Brands.

Company Details

Website: www.hero.co/
Registered Address: 546 MARKET ST,SAN FRANCISCO,CA,94104.0,0

Key Metrics

Founded Year

2016

Location

San Francisco, United States

Stage

Series C

Total Funding

$68.5M in 2 rounds

Latest Funding Round

Series C, Jul 02, 2024, $*****

Post Money Valuation

$***** as on May 01, 2025

Investors

DNS Capital & 10 more

Ranked

30^th among 281 active competitors

Employee Count

36 as on Aug 31, 2026

Similar Companies

The Health Factory & 7 more

View Hero's full profile

Hero is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
HERO LABS, INC. CIN: 32080574372 , United States, Active	Jun 09, 2021	-	-	-

Hero has raised a total funding of $68.5M over 2 rounds. Its first funding round was on May 02, 2023. Its latest funding round was a Series C round on Jul 02, 2024 for $*****. 4 investors participated in its latest round. Hero has 11 institutional investors.

Here is the list of recent funding rounds of Hero:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 02, 2024	5769398	Series C	8507743	7067741	2404488	8816812
May 02, 2023	2706781	Series B	9046442	1097094	Cleveland Avenue & 4 more	444 Capital

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View details of Hero's funding rounds and investors

Hero's employee count trend

Hero has 36 employees as of Aug 26. Here is Hero's employee count trend over the years:

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Top competitors of Hero include Unibic, Simple Mills and Hostess Brands. Here is the list of Top 10 competitors of Hero, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Unibic 2004, Bengaluru (India), Acquired	Brand of multi category snacks	$22.8M	Lighthouse, Peepul Capital & 13 others	62/100
2nd	Simple Mills 2012, Chicago (United States), Acquired	Nourishing people and planet with simple, delicious, real foods	$8.04M	Vestar Capital Partners, HPA & 10 others	59/100
3rd	Hostess Brands 1919, Kansas City (United States), Acquired	Brand of baked sweet goods	-	Apollo Global Management, Metropoulos	58/100
4th	Birch Benders 2011, Boulder (United States), Acquired	Delicious pancake, waffle, and baking mixes for convenient, quality meals	$6.27M	BFG, Continental Grain Company	54/100
5th	Tiff's Treats 1999, Austin (United States), Series D	Retailer of on-demand delivery of baked goods, gifts, and novelties	$119M	Morgan Stanley, CIC Partners & 10 others	53/100
6th	GoNanas 2017, Ann Arbor (United States), Series A	Brand offering bakery snacks	$5.76M	Mandell Ventures, Barrel Ventures & 1 others	50/100
7th	PACHA 2020, Vista (United States), Seed	Internet-first brand offering bakery products	$129K	-	39/100
8th	Flowers Foods 1919, Thomasville (United States), Public	Manufacturer and supplier of baked goods	-	Mirae Asset	49/100
9th	Wetzel's Pretzels bakery 1994, Redondo Beach (United States), Acquired	Brand of bakery snacks	-	FranchiseSoar	48/100
10th	Hostess Cakes 1919, Kansas City (United States), Late Stage	Brand of cup cakes & ice creams	$100M	Quad-C, Metropoulos	43/100
30th	Hero 2016, San Francisco (United States), Series C	Manufacturer of automotive vehicles	$68.5M	Union Grove Venture Partners, TR Ventures ... & 9 others	37/100