When was Honest founded?

Honest was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is Honest located?

Honest is headquartered in Jakarta, Indonesia. It is registered at CROSS STREET, Singapore, 48423.

Who is the current CEO of Honest?

Will Ongkowidjaja and Peter Panas s of Honest. Will Ongkowidjaja has also founded 2 companies and is an angel investors in 1 startup.

How many employees does Honest have?

As of Jul 31, 2026, the latest employee count at Honest is 194.

Is Honest a funded company?

Honest is a funded company, having raised a total of $100M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 24, 2021.

When was the latest funding round of Honest?

Honest's latest funding was a $***** Series B round on Oct 01, 2025, with participation from 4 investors.

Where does Honest rank among its competitors?

Honest ranks 1st amongst 2 active competitors, only 1 of which is funded., of which only Honest is funded and secured an undisclosed amount in Oct, 2025.

Honest - 2026 Company Profile, Team, Funding & Competitors

Honest is a series B company based in Jakarta (Indonesia), founded in 2019 by Will Ongkowidjaja and Peter Panas. It operates as a Provider of a digital credit card with simplified fees and features. Honest has raised $100M in funding from investors like Orient, Digital Horizon and Insignia Ventures Partners.

Company Details

Provider of a digital credit card with simplified fees and features. It offers a streamlined application process and manages card details through a dedicated app. The card aims to provide transparency by charging a single administrative fee, eliminating annual fees and other hidden charges. Payment flexibility is a key feature, allowing users to manage their payments according to their needs. Security is enhanced through a "numberless" card design, with all essential card information accessible only within the app. The card is accepted at numerous online and offline merchants.

Website: www.honest.co.id/
Phone Number: +62 **********
Registered Address: CROSS STREET, Singapore, 48423

Key Metrics

Founded Year

2019

Location

Jakarta, Indonesia

Stage

Series B

Total Funding

$100M in 6 rounds

Latest Funding Round

Series B, Oct 01, 2025, $*****

Investors

Orient & 22 more

Ranked

1^st among 2 active competitors

Employee Count

194 as on Jul 31, 2026

Similar Companies

Hyundai Card & 29 more

View Honest's full profile

Honest is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
HONEST FINANCIAL TECHNOLOGIES INTERNATIONAL PRIVATE LIMITED UEN: 201929385Z , Singapore, Active	Sep 04, 2019	-	-

Honest has raised a total funding of $100M over 6 rounds. Its first funding round was on Aug 24, 2021. Its latest funding round was a Series B round on Oct 01, 2025 for $*****. 4 investors participated in its latest round. Honest has 23 institutional investors.

Here is the list of recent funding rounds of Honest:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 01, 2025	8682092	Series B	3949332	1992226	4067919	4645292
Oct 01, 2025	9409083	Conventional Debt	2088422	9351385	7445668	Mizuho Financial Group
May 22, 2024	4967544	Series B	8006207	9186454	2462113	Rakuten & 1 more

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View details of Honest's funding rounds and investors

The founders of Honest are Will Ongkowidjaja and Peter Panas. Peter Panas and Will Ongkowidjaja are the CEOs of Honest.

Here are the details of Honest's key team members:

Will Ongkowidjaja: Co-Founder & CEO of Honest and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Peter Panas: Co-Founder & Co-CEO of Honest and founder of 1 other company.
Contact Info: 1 email address

View details of Honest's Founder profiles and Board Members

Honest's employee count trend

Honest has 194 employees as of Jul 26. Here is Honest's employee count trend over the years:

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Top competitors of Honest include JACCS. Here is the list of Top 10 competitors of Honest, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Honest 2019, Jakarta (Indonesia), Series B	Provider of a digital credit card with simplified fees and features	$100M	Rakuten, Launchbay Capital & 21 others	53/100
2nd	JACCS 1945, Hakodate (Japan), Public	Credit company	-	-	27/100