When was Honest founded?

Honest was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is Honest located?

Honest is headquartered in Jakarta, Indonesia.

Who is the current CEO of Honest?

Will Ongkowidjaja and Peter Panas s of Honest. Will Ongkowidjaja has also founded 2 companies and is an angel investors in 1 startup.

How many employees does Honest have?

As of Apr 30, 2026, the latest employee count at Honest is 203.

Is Honest a funded company?

Honest is a funded company, having raised a total of $100M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 24, 2021.

When was the latest funding round of Honest?

Honest's latest funding was a $***** Conventional Debt round on Oct 01, 2025, with participation from 1 investor.

Where does Honest rank among its competitors?

Honest ranks 2nd amongst 5 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Honest, which secured an undisclosed amount in Oct, 2025.

Who are the top competitors of Honest?

Honest's top competitors include Akulaku, JACCS and Yup. Among them, Honest secured the most recent funding round in October, 2025.

Honest - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of a digital credit card with simplified fees and features. It offers a streamlined application process and manages card details through a dedicated app. The card aims to provide transparency by charging a single administrative fee, eliminating annual fees and other hidden charges. Payment flexibility is a key feature, allowing users to manage their payments according to their needs. Security is enhanced through a "numberless" card design, with all essential card information accessible only within the app. The card is accepted at numerous online and offline merchants.

Website: www.honest.co.id/
Phone Number: +62 **********

Key Metrics

Founded Year

2019

Location

Jakarta, Indonesia

Stage

Series B

Total Funding

$100M in 6 rounds

Latest Funding Round

Conventional Debt, Oct 01, 2025, $*****

Investors

Orient & 19 more

Ranked

2^nd among 5 active competitors

Employee Count

203 as on Apr 30, 2026

Similar Companies

Upgrade & 38 more

View Honest's full profile

Honest is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Honest Financial Technologies International Private Limited CIN: 201929385Z , Singapore, Active		-	-

Honest has raised a total funding of $100M over 6 rounds. Its first funding round was on Aug 24, 2021. Its latest funding round was a Conventional Debt round on Oct 01, 2025 for $*****. 1 investor participated in its latest round. Honest has 20 institutional investors.

Here is the list of recent funding rounds of Honest:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 01, 2025	4704146	Conventional Debt	2826630	1271870	6816394	4573254
Oct 01, 2025	5178206	Series B	5774160	6820908	7296345	XYZ Venture Capital & 2 more
May 22, 2024	7048881	Series B	8692496	6205249	3218914	Rakuten & 1 more

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View details of Honest's funding rounds and investors

The founders of Honest are Will Ongkowidjaja and Peter Panas. Peter Panas and Will Ongkowidjaja are the CEOs of Honest.

Here are the details of Honest's key team members:

Will Ongkowidjaja: Co-Founder & CEO of Honest and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Peter Panas: Co-Founder & Co-CEO of Honest and founder of 1 other company.
Contact Info: 1 email address

View details of Honest's Founder profiles and Board Members

Honest's employee count trend

Honest has 203 employees as of Apr 26. Here is Honest's employee count trend over the years:

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Top competitors of Honest include Akulaku, JACCS and Yup. Here is the list of Top 10 competitors of Honest, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Akulaku 2014, Jakarta (Indonesia), Series E	Online marketplace for point of sale financing	$430M	Square Peg Ventures, IDG Capital & 26 others	75/100
2nd	Honest 2019, Jakarta (Indonesia), Series B	Provider of a digital credit card with simplified fees and features	$100M	GMO Venture Partners, Launchbay Capital & 18 others	68/100
3rd	JACCS 1945, Hakodate (Japan), Public	Credit company	-	-	43/100
4th	Yup 2021, Jakarta (Indonesia), Unfunded	Buy now, pay later financing aggregator platform	-	-	41/100
5th	PasarMIKRO 2020, Jakarta (Indonesia), Series A	Developer of an online platform for point-of-sale financing	$2.5M	DEG, Trihill Capital & 5 others	36/100
6th	Moksa 2016, Medan (Indonesia), Deadpooled	Purchase financing platform	-	-	15/100
7th	Shoot Your Dream 2013, Jakarta (Indonesia), Deadpooled	Platform for purchase financing	-	-	15/100
8th	TangBull 2015, Jakarta (Indonesia), Deadpooled	Financing platform for cell phone purchase	-	MFund	14/100