Where is Honest located?

Honest is headquartered in Santa Monica, United States. It is registered at Los Angeles, California.

How many employees does Honest have?

As of Aug 31, 2026, the latest employee count at Honest is 455.

Is Honest a funded company?

Honest is a funded company, having raised a total of $496M across 9 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Seed round.

When was the latest funding round of Honest?

Honest's latest funding was a $200M Series F round on Jun 06, 2018, with participation from 1 investor.

What is the annual revenue of Honest?

Annual revenue of Honest is between $100M and $500M as on Dec 31, 2025

Is Honest a Beauty & Personal Care Products company?

The primary sector of Honest is Beauty & Personal Care Products.

Where does Honest rank among its competitors?

Honest ranks 1st amongst 671 active competitors, of which 17 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was California Naturals, which secured $15M in May, 2026.

Who are the top competitors of Honest?

Honest's top competitors include Arbonne International, Sol de Janeiro and Dabur. Among them, California Naturals secured the most recent funding round in May, 2026.

Honest - 2026 Company Profile, Team, Funding, Competitors & Financials

Honest is a public company based in Santa Monica (United States), founded in 2011 by Brian Lee, Jessica Alba and Sean Kane. It operates as an Internet-first brand offering multi-category products for babies and women. Honest has raised $496M in funding from investors like IVP, Fidelity Investments and Lightspeed Venture Partners. The company has 671 active competitors, including 17 funded and 31 that have exited. Its top competitors include companies like Arbonne International, Sol de Janeiro and Dabur.

Sectors and market segments that Honest operate in

Honest serves in the Consumer Goods market segments.The primary business model of Honest is:

Consumer Goods > Beauty & Personal Care Products > ***** **** > ***** ******

Company Details

Internet-first brand offering multi-category products for babies and women. The product catalog includes cleaning products, makeup, skincare, haircare, diapers & wipes, clothing, gears, hand sanitizers, and more.

Website: www.honest.com/
Social
Email ID: *****@thehonestcompany.com
Phone Number: +1 **********
Registered Address: Los Angeles, California

Key Metrics

Founded Year

2011

Location

Santa Monica, United States

Stage

Public

Total Funding

$496M in 9 rounds

Latest Funding Round

Series F, Jun 06, 2018, $200M

Investors

IVP & 20 more

Ranked

1^st among 671 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2025

Employee Count

455 as on Aug 31, 2026

Investment & Acquisitions

Alt12 Apps

Similar Companies

Arbonne International & 1624 more

Exit Details

Public

View Honest's full profile

Honest is associated with 6 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HONEST CIN: 40103923993 , Latvia, Active	Aug 24, 2015	€0 - €1M (As on Dec 31, 2025)	1 (As on Dec 31, 2023)	-
Honest Tuesday OÜ CIN: 16298421 , Estonia, Active	Aug 23, 2021	-	-
HONEST COMPANY, INC. CIN: 1530979 , United States, Active	May 22, 2012	$100M - $500M (As on Dec 31, 2025)	-	-
HONEST PRICES LTD CIN: 14356722 , United Kingdom, Active	Sep 13, 2022	£0 - £1M (As on Sep 30, 2023)	-
HONEST HOUSING LTD CIN: 13316188 , United Kingdom, Active	Apr 05, 2021	£0 - £1M (As on Apr 30, 2024)	-
THE HONEST COMPANY, INC. CIN: 900750205 , United States, Active	Dec 31, 2010	-	164 (As on Dec 31, 2024)	-

Honest got listed on May 05, 2021.

Click here to take a look at Honest's IPO in detail

Honest has raised a total funding of $496M over 9 rounds. Its latest funding round was a Series F round on Jun 06, 2018 for $200M. 1 investor participated in its latest round. Honest has 21 institutional investors.

Here is the list of recent funding rounds of Honest:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 06, 2018	$200M	Series F	-	-	L Catterton	-
Oct 06, 2017	$67.8M	Series E	-	-	Fidelity Investments	-
Aug 25, 2015	$100M	Series D	-	-	Glade Brook Capital	AllianceBernstein, Fidelity Investments, Wellington, IVP

Access funding benchmarks and valuations. Sign up today!

View details of Honest's funding rounds and investors

The founders of Honest are Brian Lee, Jessica Alba and Sean Kane.

Here are the details of Honest's key team members:

Brian Lee: Former Co-Founder of Honest and founder of 4 other companies, including ALIZA, BAM Ventures and LegalZoom. They are also an angel investor in 11 startups and serve on the board of 1 company.
Jessica Alba: Co-Founder of Honest and founder of 1 other company. They are also an angel investor in 3 startups.
Contact Info: 1 email address
Sean Kane: Co-Founder of Honest and founder of 2 other companies, Tiller & Hatch and Honest Beauty.
Contact Info: 1 email address

View details of Honest's Founder profiles and Board Members

Honest's employee count trend

Honest has 455 employees as of Aug 26. Here is Honest's employee count trend over the years:

Uncover Honest's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Honest include Arbonne International, Sol de Janeiro and Dabur. Here is the list of Top 10 competitors of Honest, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Honest 2011, Santa Monica (United States), Public	Internet-first brand offering multi-category products for babies and women	$496M	Brookside Equity Partners, Fidelity Investments ... & 19 others	74/100
2nd	Arbonne International 1980, Irvine (United States), Acquired	Private label brand and manufacturer of natural personal care and beauty products	-	Juna Equity Partners, Eos Partners	61/100
3rd	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
4th	Dabur 1884, Delhi (India), Public	Manufacturer of ayurvedic medicine and natural consumer products	-	Baring Private Equity Partners	53/100
5th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	L Catterton, Sandbridge Capital & 4 others	53/100
6th	Burt's Bees 1984, Durham (United States), Acquired	Manufacturer and seller of skin care and personal care products	-	One Better Ventures, AEA Investors	53/100
7th	Kylie Cosmetics 2015, Oxnard (United States), Acquired	Internet first brand offering multi-category organic beauty products	-	-	53/100
8th	Mielle Organics 2014, Crown Point (United States), Acquired	Natural and organic hair care products for textured hair consumers	-	Berkshire Partners	50/100
9th	Babo Botanicals 2008, New York City (United States), Acquired	Provider of plant-based, family skincare products	$4.74M	CULT Capital, Mustela	50/100
10th	Tom's of Maine 1970, Portland (United States), Acquired	Natural toothpaste, deodorant, and body care products for a healthy lifestyle	-	Hambrecht Capital	47/100