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Hoop - About the company

Hoop is a seed company based in Gurugram (India), founded in 2022 by Twinkle Uppal, Nona Uppal and Saharsh Agarwal. It operates as an Online platform for the purchase of wellness products. Hoop has raised $1.89M in funding from investors like Cornerstone, Spring and Stormwater Advisors, with a current valuation of ₹*****.

Company Details

Online platform for the purchase of wellness products. The company offers natural wellness products for pain relief, sleep support, stress relief, and muscle recovery. It offers stress and pain relief mist, sprays, and rolls.
Social
XFacebook
Email ID
*****@hoophello.com
Phone Number
+91 **********
Registered Address
House No.28, Landmark Na Vidya Vihar Pitampura, North East, Delhi, Delhi, India, 110034
Key Metrics
Founded Year
2022
Location
Gurugram, India
Stage
Seed
Total Funding
$1.89M in 2 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Dec 02, 2024
Investors
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
40 as on Sep 30, 2026
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Hoop's funding and investors

Hoop has raised a total funding of $1.89M over 2 rounds. Its first funding round was on Sep 14, 2022. Its latest funding round was a Seed round on Jul 03, 2024 for $*****. 11 investors participated in its latest round. Hoop has 4 institutional investors and 38 angel investors.

Here is the list of recent funding rounds of Hoop:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 03, 2024
5220998
Seed
3467301
5881035
5863228
4185935
Sep 14, 2022
6379090
Seed
5588649
8209522
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Hoop's founders and board of directors

Founder? Claim Profile
The founders of Hoop are Twinkle Uppal, Nona Uppal and Saharsh Agarwal.
Here are the details of Hoop's key team members:

Hoop's Board of Directors

Hoop's board has 3 active members. Twinkle Uppal, Nona Uppal and Saharsh Agarwal are part of team.
Here is the list of Hoop's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
4y 5m
Team
-
Current
4y 5m
ajglkrb
Team
-
Current
1y 4m

Hoop's employee count trend

Hoop has 40 employees as of Sep 26. Here is Hoop's employee count trend over the years:
Employee count trend for Hoop
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Hoop's Competitors and alternates

Top competitors of Hoop include Mederma. Here is the list of Top 10 competitors of Hoop, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Hoop
Hoop
2022, Gurugram (India), Seed
Online platform for the purchase of wellness products
$1.89M
64/100
2nd
Logo for Mederma
Mederma
2013, Delhi (India), Unfunded
Provider of skin care products for scars and stretch marks
-
-
24/100
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Hoop's Latest cap tables and shareholding

Founders (largest shareholder) own 61.31%, Funds own 15.95%, Enterprises own 0.61% and Angels own 15.31%. The net worth of Hoop's founders is INR 44.7Cr as of Dec 02, 2024. The cap table displayed below is for HEDSO HEALTH AND WELLNESS PRIVATE LIMITED which is the legal entity associated with Hoop.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
61.31%
44.7Cr
1160902
8146479
4929042
9826752
9061642
7096488
9625273
7672967
9298345
4365484
Fund
15.95%
11.6Cr
2761352
3340486
4949820
6831022
3402917
1254726
3109759
6982510
7353175
7741432
2952
6023
4805
4490
7684
4371
Enterprise
0.61%
44.3L
0
0
0
0
Angel
15.31%
11.2Cr
5500347
8659051
8313517
3341726
ESOP Pool
6.81%
4.97Cr
553948
762518
829644
749759
Total
100.00%
72.9Cr
1030321
3340792
3782837
7437858
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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Download Sample Files
What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Hoop's Investments and acquisitions

Hoop has made no investments or acquisitions yet.

Reports related to Hoop

Here is the latest report on Hoop's sector:

News related to Hoop

Media has covered Hoop for a total of 2 events in the last 1 year, 2 of them have been about company updates.
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