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Hootsuite - About the company

Hootsuite is a series B company based in Vancouver (Canada), founded in 2008 by Ryan Holmes and Dario Meli. It operates as an AI based social media management platform for businesses. Hootsuite has raised $284M in funding from investors like Blumberg Capital, Hearst and Accel, with a current valuation of $1B. The company has 2837 active competitors, including 165 funded and 143 that have exited. Its top competitors include companies like Sprout Social, Brandwatch and CreativeX.

Company Details

AI based social media management platform for businesses. It allows users to create, schedule, and publish content to multiple social media networks. It enables users to set up streams to monitor mentions, keywords, and hashtags across different social media platforms. It helps users monitor conversations about brands, engage with the audience, analyze performance metrics, and respond to customer feedback across various social media channels.
Social
XFacebook
Email ID
*****@hootsuite.com
Registered Address
10 JOHN STREET,LONDON,WC1N 2EB
Key Metrics
Founded Year
2008
Location
Vancouver, Canada
Stage
Series B
Total Funding
$284M in 10 rounds
Latest Funding Round
Post Money Valuation
$1B as on Sep 24, 2021
Ranked
Annual Revenue
£10M - £50M as on Dec 31, 2024
Employee Count
1,728 as on May 31, 2026
Investment & Acquisitions
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Hootsuite's funding and investors

Hootsuite has raised a total funding of $284M over 10 rounds. Its first funding round was on Jan 08, 2010. Hootsuite has 36 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Hootsuite:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 20, 2023
$16.8M
Series B
-
-
-
-
Mar 30, 2022
$3.27M
Series B
-
-
-
-
Sep 24, 2021
$2.53M
Series B
$1B
53.5x
-
-
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Hootsuite's founders and board of directors

Founder? Claim Profile
The founders of Hootsuite are Ryan Holmes and Dario Meli.
Here are the details of Hootsuite's key team members:

Hootsuite's employee count trend

Hootsuite has 1,728 employees as of May 26. Here is Hootsuite's employee count trend over the years:
Employee count trend for Hootsuite
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Hootsuite's Competitors and alternates

Top competitors of Hootsuite include Sprout Social, Brandwatch and CreativeX. Here is the list of Top 10 competitors of Hootsuite, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Sprout Social
Sprout Social
2009, Chicago (United States), Public
Provider of a platform for social media management and optimization
$102M
77/100
2nd
Logo for Brandwatch
Brandwatch
1999, Brighton (United Kingdom), Acquired
Provider of social media intelligence and analytics solutions
$62.9M
69/100
3rd
Logo for Hootsuite
Hootsuite
2008, Vancouver (Canada), Series B
AI based social media management platform for businesses
$284M
68/100
4th
Logo for CreativeX
CreativeX
2015, New York City (United States), Series B
Ad creative analytics solution provider
$35M
67/100
5th
Logo for Metricool
Metricool
2015, Madrid (Spain), Series A
Provider of a platform for social media management and analytics
$4.86M
64/100
6th
Logo for ROI Hunter
ROI Hunter
2014, Brno (Czech Republic), Acquired
Cloud based ad campaign management and product feedback analytics tool
$5.17M
63/100
7th
Logo for Buffer
Buffer
2010, San Francisco (United States), Series A
Cloud based social media marketing management software
$4.07M
63/100
8th
Logo for Khoros
Khoros
2007, Austin (United States), Acquired
Community and social media management platform
$152M
62/100
9th
Logo for Cision
Cision
1867, Chicago (United States), Acquired
Provider of media monitoring, journalist outreach, and social listening platform
$4.97M
61/100
10th
Logo for Brand24
Brand24
2010, Daytona Beach (United States), Acquired
AI based social media monitoring tool for businesses
$485K
61/100
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Hootsuite's Investments and acquisitions

Hootsuite has not made any investments yet. Hootsuite has made 16 acquisitions.
Here is the list of latest three $acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Apr 08, 2024
Acquisition
2009
Luxembourg (Luxembourg)
Aug 03, 2021
Acquisition
2016
Montreal (Canada)
Jan 06, 2021
Acquisition
2011
San Francisco (United States)
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Reports related to Hootsuite

Here is the latest report on Hootsuite's sector:

News related to Hootsuite

lockFilter this list
Media has covered Hootsuite for a total of 4 events in the last 1 year, 2 of them have been about company updates and 1 about partnerships.
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