Where is HUI located?

HUI is headquartered in Stockholm, Sweden.

How many employees does HUI have?

As of Sep 30, 2026, the latest employee count at HUI is 40.

Where does HUI rank among its competitors?

HUI ranks 2nd amongst 2 active competitors, only 1 of which is funded., of which only Indivd is funded and secured an undisclosed amount in Nov, 2025.

HUI - 2026 Company Profile, Team & Competitors

Company Details

HUI Research AB is a company focused on analyzing and understanding consumption landscapes. They provide insightful research and analysis on consumer behavior, trends, and market dynamics.

Key Metrics

Founded Year

1968

Location

Stockholm, Sweden

Stage

Unfunded

Ranked

2^nd among 2 active competitors

Employee Count

40 as on Sep 30, 2026

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View HUI's full profile

HUI has not raised any funding rounds yet.

HUI's employee count trend

HUI has 40 employees as of Sep 26. Here is HUI's employee count trend over the years:

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Top competitors of HUI include Indivd. Here is the list of Top 10 competitors of HUI, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Indivd 2017, Stockholm (Sweden), Seed	Provider of people counting solutions, utilizing AI technology to deliver accurate retail analytics and retail intelligence data for businesses	$1.4M	Blueprint Growth & 1 others	38/100
2nd	HUI 1968, Stockholm (Sweden), Unfunded	Swedish research firm specializing in consumer landscapes.	-	-	22/100