Where is Circana located?

Circana is headquartered in Chicago, United States. It is registered at Port Washington, New York.

How many employees does Circana have?

As of Jul 31, 2026, the latest employee count at Circana is 6240.

Where does Circana rank among its competitors?

Circana ranks 30th amongst 1213 active competitors, of which 194 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Vypr, which secured $6.45M in Apr, 2025.

Who are the top competitors of Circana?

Circana's top competitors include User Testing, Qualtrics and Ai Palette. Among them, Vypr secured the most recent funding round in April, 2025.

Circana - 2026 Company Profile, Team, Funding & Competitors

Circana is a funded company based in Chicago (United States), founded in 1979. It operates as a Customer analytics solutions for brands and retailers. The company has 1213 active competitors, including 194 funded and 83 that have exited. Its top competitors include companies like User Testing, Qualtrics and Ai Palette.

Company Details

Customer analytics solutions for brands and retailers. It allows businesses to manage demand for products, identify customer segments, and target opportunities. It assists brands and retailers in making informed decisions and improving business outcomes. Solutions include cross-industry data, consumer demand analytics, reports, competitor insights, and more.

Website: www.circana.com/
Social
Registered Address: Port Washington, New York

Key Metrics

Founded Year

1979

Location

Chicago, United States

Stage

Funding Raised

Investors

Hellman & Friedman & 4 more

Ranked

30^th among 1213 active competitors

Employee Count

6,240 as on Jul 31, 2026

Investment & Acquisitions

NCS & 2 more

Similar Companies

Ai Palette & 954 more

View Circana's full profile

Circana is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CIRCANA, INC. CIN: 109024 , United States, Active	Jul 18, 1986	-	-	-
THE NPD GROUP, INC. CIN: 112123555 , United States, Active	Dec 26, 999	-	1098 (As on Dec 31, 2022)	-

Circana is a funded company. Circana has 5 institutional investors.

View details of Circana's funding rounds and investors

Circana's employee count trend

Circana has 6,240 employees as of Jul 26. Here is Circana's employee count trend over the years:

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Top competitors of Circana include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of Circana, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Insight Partners, Accel & 15 others	81/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Insight Partners, Accel & 10 others	76/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	71/100
4th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 6 others	68/100
5th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
6th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Blackstone, Oxx & 10 others	67/100
7th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	66/100
8th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	66/100
9th	Kognitiv 2009, Waterloo (Canada), Acquired	Provider of loyalty program services	$35M	Aimia, Blindspot & 8 others	65/100
10th	Forsta 2007, New York City (United States), Acquired	Provider of customer journey analytics and market research solution	$1M	DCA Partners, EQT & 3 others	65/100
30th	Circana 1979, Chicago (United States), Funding Raised	Customer analytics solutions for brands and retailers	-	Hellman & Friedman, Cohesive Capital & 3 others	59/100

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Circana has made 1 investment in Slice and acquired NCS and Golf Datatech.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 26, 2024	Acquisition	NCS	2009	New York City (United States)
Jan 23, 2024	Acquisition	Golf Datatech	1995	Kissimmee (United States)
Aug 23, 2013	Investments	Slice	2010	Palo Alto (United States)