Where is Circana located?

Circana is headquartered in Chicago, United States. It is registered at Port Washington, New York.

How many employees does Circana have?

As of Apr 30, 2026, the latest employee count at Circana is 6152.

Is Circana a funded company?

Circana is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Circana rank among its competitors?

Circana ranks 29th amongst 1068 active competitors, of which 190 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Vypr, which secured $6.45M in Apr, 2025.

Who are the top competitors of Circana?

Circana's top competitors include User Testing, Ai Palette and Cint. Among them, Vypr secured the most recent funding round in April, 2025.

Circana - 2026 Company Profile, Team, Funding & Competitors

Company Details

Customer analytics solutions for brands and retailers. It allows businesses to manage demand for products, identify customer segments, and target opportunities. It assists brands and retailers in making informed decisions and improving business outcomes. Solutions include cross-industry data, consumer demand analytics, reports, competitor insights, and more.

Website: www.circana.com/
Social
Registered Address: Port Washington, New York

Key Metrics

Founded Year

1979

Location

Chicago, United States

Stage

Funding Raised

Investors

Hellman & Friedman & 3 more

Ranked

29^th among 1068 active competitors

Employee Count

6,152 as on Apr 30, 2026

Investment & Acquisitions

NCS & 2 more

Similar Companies

Ai Palette & 880 more

View Circana's full profile

Circana is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CIRCANA, INC. CIN: 109024 , United States, Active	Jul 18, 1986	-	-	-
THE NPD GROUP, INC. CIN: 112123555 , United States, Active	Dec 26, 999	-	1098 (As on Dec 31, 2022)	-

Circana is a funded company. Circana has 4 institutional investors.

View details of Circana's funding rounds and investors

Circana's employee count trend

Circana has 6,152 employees as of Apr 26. Here is Circana's employee count trend over the years:

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Top competitors of Circana include User Testing, Ai Palette and Cint. Here is the list of Top 10 competitors of Circana, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Insight Partners, Accel & 15 others	80/100
2nd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	pi Ventures, Decacorn Capital & 10 others	71/100
3rd	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	70/100
4th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 5 others	68/100
5th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
6th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	68/100
7th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	66/100
8th	NielsenIQ 1923, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	-	66/100
9th	Intent 2010, London (United Kingdom), Seed	Provider of customer artificial intelligence platform generating insights from behavioural data	$16.3M	Oxford Capital, Pula Media And Technology ... & 21 others	66/100
10th	Kognitiv 2009, Waterloo (Canada), Acquired	Provider of loyalty program services	$35M	Aimia, Blindspot & 8 others	66/100
29th	Circana 1979, Chicago (United States), Funding Raised	Customer analytics solutions for brands and retailers	-	Hellman & Friedman, Vestar Capital Partners ... & 2 others	59/100

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Circana has made 1 investment in Slice and acquired NCS and Golf Datatech.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 26, 2024	Acquisition	NCS	2009	New York City (United States)
Jan 23, 2024	Acquisition	Golf Datatech	1995	Kissimmee (United States)
Aug 23, 2013	Investments	Slice	2010	Palo Alto (United States)