Where is Circana located?

Circana is headquartered in Chicago, United States. It is registered at Port Washington, New York.

How many employees does Circana have?

As of Mar 31, 2026, the latest employee count at Circana is 6044.

Is Circana a funded company?

Circana is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Circana rank among its competitors?

Circana ranks 8th amongst 723 active competitors, of which 123 are funded. The most recent competitor to raise funding was WEVO, which secured an undisclosed amount in Dec, 2025.

Who are the top competitors of Circana?

Circana's top competitors include Faraday, Ai Palette and Earnest Analytics. Among them, WEVO secured the most recent funding round in December, 2025.

Circana - 2026 Company Profile, Team, Funding & Competitors

Circana is a funded company based in Chicago (United States), founded in 1979. It operates as a Customer analytics solutions for brands and retailers. The company has 723 active competitors, including 123 funded and 63 that have exited. Its top competitors include companies like Faraday, Ai Palette and Earnest Analytics.

Company Details

Customer analytics solutions for brands and retailers. It allows businesses to manage demand for products, identify customer segments, and target opportunities. It assists brands and retailers in making informed decisions and improving business outcomes. Solutions include cross-industry data, consumer demand analytics, reports, competitor insights, and more.

Website: www.circana.com/
Social
Registered Address: Port Washington, New York

Key Metrics

Founded Year

1979

Location

Chicago, United States

Stage

Funding Raised

Investors

Hellman & Friedman & 3 more

Ranked

8^th among 723 active competitors

Employee Count

6,044 as on Mar 31, 2026

Investment & Acquisitions

NCS & 2 more

Similar Companies

Faraday & 808 more

View Circana's full profile

Circana is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CIRCANA, INC. CIN: 109024 , United States, Active	Jul 18, 1986	-	-	-
THE NPD GROUP, INC. CIN: 112123555 , United States, Active	Dec 26, 999	-	1098 (As on Dec 31, 2022)	-

Circana is a funded company. Circana has 4 institutional investors.

View details of Circana's funding rounds and investors

Circana's employee count trend

Circana has 6,044 employees as of Mar 26. Here is Circana's employee count trend over the years:

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Top competitors of Circana include Faraday, Ai Palette and Earnest Analytics. Here is the list of Top 10 competitors of Circana, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	FreshTracks Capital, Intercap & 5 others	70/100
2nd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	68/100
3rd	Earnest Analytics 2012, New York City (United States), Acquired	Online market research platform for consumer intelligence data	$33.5M	Pivot Investment Partners, Greycroft & 5 others	68/100
4th	NielsenIQ 2020, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	-	67/100
5th	WEVO 2017, Boston (United States), Series B	AI based user feedback analytics platform	$17.8M	Accenture, Cervin & 5 others	66/100
6th	Intent 2010, London (United Kingdom), Seed	Provider of customer artificial intelligence platform generating insights from behavioural data	$16.3M	Oxford Capital, Pula Media And Technology ... & 21 others	65/100
7th	QualSights 2017, Chicago (United States), Series A	AI based visual qualitative research tool to generate consumer insights	$7.73M	4490 Ventures, 500 Global & 6 others	64/100
8th	Circana 1979, Chicago (United States), Funding Raised	Customer analytics solutions for brands and retailers	-	Hellman & Friedman, Vestar Capital Partners ... & 2 others	59/100
9th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	64/100
10th	ABEJA 2012, Minato City (Japan), Public	Provider of digital platforms, AI solutions, and DX support services	$45.5M	Ntt Docomo Ventures, Salesforce Ventures ... & 19 others	63/100

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Circana has made 1 investment in Slice and acquired NCS and Golf Datatech.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 26, 2024	Acquisition	NCS	2009	New York City (United States)
Jan 23, 2024	Acquisition	Golf Datatech	1995	Kissimmee (United States)
Aug 23, 2013	Investments	Slice	2010	Palo Alto (United States)