Where is Circana located?

Circana is headquartered in Chicago, United States. It is registered at Port Washington, New York.

How many employees does Circana have?

As of Aug 31, 2026, the latest employee count at Circana is 6258.

Where does Circana rank among its competitors?

Circana ranks 30th amongst 1351 active competitors, of which 200 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Tavily, which secured $20M in Aug, 2025.

Who are the top competitors of Circana?

Circana's top competitors include User Testing, Qualtrics and Ai Palette. Among them, Tavily secured the most recent funding round in August, 2025.

Circana - 2026 Company Profile, Team, Funding & Competitors

Company Details

Customer analytics solutions for brands and retailers. It allows businesses to manage demand for products, identify customer segments, and target opportunities. It assists brands and retailers in making informed decisions and improving business outcomes. Solutions include cross-industry data, consumer demand analytics, reports, competitor insights, and more.

Website: www.circana.com/
Social
Registered Address: Port Washington, New York

Key Metrics

Founded Year

1979

Location

Chicago, United States

Stage

Funding Raised

Investors

Hellman & Friedman & 4 more

Ranked

30^th among 1351 active competitors

Employee Count

6,258 as on Aug 31, 2026

Investment & Acquisitions

NCS & 2 more

Similar Companies

Ai Palette & 1028 more

View Circana's full profile

Circana is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CIRCANA, INC. CIN: 109024 , United States, Active	Jul 18, 1986	-	-	-
THE NPD GROUP, INC. CIN: 112123555 , United States, Active	Dec 26, 999	-	1098 (As on Dec 31, 2022)	-

Circana is a funded company. Circana has 5 institutional investors.

View details of Circana's funding rounds and investors

Circana's employee count trend

Circana has 6,258 employees as of Aug 26. Here is Circana's employee count trend over the years:

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Top competitors of Circana include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of Circana, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	80/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 11 others	78/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	71/100
4th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	69/100
5th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 6 others	69/100
6th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	68/100
7th	Tavily 2023, New York City (United States), Acquired	AI based research engine optimised for AI agents and LLMs	$25M	Alpha Wave Global, Insight Partners	66/100
8th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	66/100
9th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	66/100
10th	NielsenIQ 1923, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	-	66/100
30th	Circana 1979, Chicago (United States), Funding Raised	Customer analytics solutions for brands and retailers	-	Hellman & Friedman, Cohesive Capital & 3 others	58/100

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Circana has made 1 investment in Slice and acquired NCS and Golf Datatech.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 26, 2024	Acquisition	NCS	2009	New York City (United States)
Jan 23, 2024	Acquisition	Golf Datatech	1995	Kissimmee (United States)
Aug 23, 2013	Investments	Slice	2010	Palo Alto (United States)