ID5 - About the company
ID5 is a series B company based in London (United Kingdom), founded in 2017 by Pierre-Antoine Durgeat and Mathieu Roche. It operates as a Media planning solutions for programmatic advertising. ID5 has raised $27.2M in funding from investors like TransUnion, 360 Capital Partners and S4S Ventures. The company has 5 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Roqad, Anonymised and Uhoo.
Company Details
Media planning solutions for programmatic advertising. It provides solutions through its centralized machine learning-powered cross-domain ID synchronization platform. It enables data transfers and optimizes match rates by matching the user IDs with publishers, data providers, and ad tech platforms.
- Website
- id5.io
- Email ID
- *****@id5.io
- Phone Number
- +44 **********
Key Metrics
Founded Year
2017
Location
London, United Kingdom
Stage
Series B
Total Funding
$27.2M in 3 rounds
Latest Funding Round
Investors
Ranked
1st among 5 active competitors
Employee Count
78 as on Sep 30, 2026
Investment & Acquisitions
Legal entities associated with ID5
ID5 is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
ID5 TECHNOLOGY LIMITED CIN: 10735438 , United Kingdom, Active | Apr 20, 2017 | - | 6 (As on Apr 30, 2020) |
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ID5's funding and investors
ID5 has raised a total funding of $27.2M over 3 rounds. Its first funding round was on Mar 18, 2018. Its latest funding round was a Series B round on Apr 09, 2024 for $*****. 7 investors participated in its latest round. ID5 has 10 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of ID5:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 09, 2024 | 6015376 | Series B | 7966582 | 1145783 | 4426042 | 8097758 |
Mar 29, 2021 | 1916312 | Series A | 1439864 | 9986650 | 7100606 | |
Mar 18, 2018 | 5389900 | Seed | 6628517 | 5511553 | 9717461 |
View details of ID5's funding rounds and investors
ID5's founders and board of directors
Founder? Claim ProfileHere are the details of ID5's key team members:
- Pierre-Antoine Durgeat: Co-Founder & CHIEF OPERATIONS OFFICER of ID5.
- Mathieu Roche: Co-Founder & CEO of ID5. Contact Info: 1 email address
ID5's Board of Directors
ID5's board has 1 active member. Mathieu Roche is part of team.Here is the list of ID5's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 9y 5m |
View details of ID5's Founder profiles and Board Members
ID5's employee count trend
ID5 has 78 employees as of Sep 26. Here is ID5's employee count trend over the years:
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ID5's Competitors and alternates
Top competitors of ID5 include Roqad, Anonymised and Uhoo. Here is the list of Top 10 competitors of ID5, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | ID5 2017, London (United Kingdom), Series B | Media planning solutions for programmatic advertising | $27.2M | 59/100 | |
2nd | Identity solutions provider focusing on GDPR compliance | $17.3M | 55/100 | ||
3rd | Anonymised 2019, London (United Kingdom), Unfunded | Cookieless data platform | - | - | 42/100 |
4th | Uhoo 2020, Zurich (Switzerland), Public | Provider of cookieless targeting solutions for B2C and B2B marketing | - | - | 27/100 |
5th | GDlabs 2021, Maidenhead (United Kingdom), Unfunded | Provider of tools for cookie less user targeting | - | - | 27/100 |
6th | AI based platform offering advertising through image recognition | - | - | 15/100 |
Looking for more details on ID5's competitors? Click here to see the top ones
ID5's Investments and acquisitions
ID5 has acquired TrueData. ID5 has not made any investments as of now.Reports related to ID5
Here is the latest report on ID5's sector:
News related to ID5
Media has covered ID5 for a total of 4 events in the last 1 year, 2 of them have been about partnerships.
•
Rakuten TV partners with ID5 to enhance CTV advertising through privacy-safe identity managementAdvanced Television•Jan 21, 2026•Rakuten TV, ID5
•
TrueData Acquired by ID5 to Strengthen Digital Advertising Identity SolutionsGlobal Legal Chronicle•Nov 27, 2025•ID5, TrueData
•
•
ID5 and OpenX Partnership Delivers a 58% Increase in Reach for Safari TrafficBusiness Wire•Dec 11, 2024•OpenX, ID5
•
MobileFuse Announces Partnership with ID5, Enhances Campaign Performance and ROIMarTech Series•Nov 13, 2024•ID5, MobileFuse
•
Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal LossMarTech Series•Sep 05, 2024•Zeotap, ID5
•
ID5 Announces $20 Million in Series B FundingBusiness Wire•Apr 09, 2024•ID5, TransUnion, S4S Ventures, Progress Ventures and 7 others
•
TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open WebPR Newswire•Jan 17, 2024•ID5, TripleLift
•
YOC announces new partnership with id5 for enhanced audience activation across all browsersYour Opinion Counts•Dec 14, 2023•Your Opinion Counts, ID5
•
ID5 Appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of LegalMarTech Series•Oct 08, 2021•ID5, Freestar
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