When was iDeal of Sweden founded?

iDeal of Sweden was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is iDeal of Sweden located?

iDeal of Sweden is headquartered in Norrkoping, Sweden. It is registered at Gamla Rådstugugatan 33, SE-602 24 Norrköping.

How many employees does iDeal of Sweden have?

As of Apr 30, 2026, the latest employee count at iDeal of Sweden is 64.

Is iDeal of Sweden a funded company?

iDeal of Sweden is a funded company, having raised a total of $9.52M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 22, 2017.

When was the latest funding round of iDeal of Sweden?

iDeal of Sweden's latest funding was a $***** Grant (prize money) round on Aug 28, 2020, with participation from 1 investor.

Where does iDeal of Sweden rank among its competitors?

iDeal of Sweden ranks 1st amongst 12 active competitors, only 1 of which is funded. iDeal of Sweden, which secured $110K in Aug, 2020.

Who are the top competitors of iDeal of Sweden?

iDeal of Sweden's top competitors include Happy Plugs, Nudient and MyPauze. Among them, iDeal of Sweden secured the most recent funding round in August, 2020.

iDeal of Sweden - 2026 Company Profile, Funding & Competitors

Company Details

Platform offering phone accessories. The product catalog includes phone cases, bags, and other accessories for different brands of phone.

Website: idealofsweden.global
Social
Email ID: *****@idealofsweden.com
Registered Address: Gamla Rådstugugatan 33, SE-602 24 Norrköping

Key Metrics

Founded Year

2013

Location

Norrkoping, Sweden

Stage

Acquired

Total Funding

$9.52M in 2 rounds

Latest Funding Round

Grant (prize money), Aug 28, 2020, $*****

Investors

eEquity & 2 more

Ranked

1^st among 12 active competitors

Employee Count

64 as on Apr 30, 2026

Similar Companies

UAG & 273 more

Exit Details

Acquired by Altor Equity Partners (Jun 11, 2019)

View iDeal of Sweden's full profile

iDeal of Sweden is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
iDeal of Sweden AB CIN: 556889-7994 , Sweden, Active		$49.3M (As on Dec 31, 2018)	-	-
IDEAL OF SWEDEN AB CIN: 918820590 , Norway, Active	Mar 21, 2012	-	-

iDeal of Sweden got acquired by Altor Equity Partners on Jun 11, 2019.

Click here to take a look at iDeal of Sweden's acquisition in detail

iDeal of Sweden has raised a total funding of $9.52M over 2 rounds. Its first funding round was on Dec 22, 2017. Its latest funding round was a Grant (prize money) round on Aug 28, 2020 for $*****. 1 investor participated in its latest round. iDeal of Sweden has 3 institutional investors.

Here is the list of recent funding rounds of iDeal of Sweden:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 28, 2020	5604993	Grant (prize money)	6906315	6898901	2824286	4536560
Dec 22, 2017	2660352	Series A	4922899	5655624	eEquity	CNI

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View details of iDeal of Sweden's funding rounds and investors

iDeal of Sweden's employee count trend

iDeal of Sweden has 64 employees as of Apr 26. Here is iDeal of Sweden's employee count trend over the years:

Employee count trend for iDeal of Sweden

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Top competitors of iDeal of Sweden include Happy Plugs, Nudient and MyPauze. Here is the list of Top 10 competitors of iDeal of Sweden, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	iDeal of Sweden 2013, Norrkoping (Sweden), Acquired	Platform offering phone accessories	$9.52M	CNI, eEquity & 1 others	40/100
2nd	Happy Plugs 2011, Stockholm (Sweden), Series A	Designer and manufacturer of fashionable headphones	$6.74M	Scope Capital Advisory	33/100
3rd	Nudient 2016, Stockholm (Sweden), Unfunded	Internet first brand offering mobile phone accessories	-	-	28/100
4th	MyPauze 2019, Stockholm (Sweden), Funding Raised	Retailer of learning tools and sensory aids for child development	-	Almi Invest	22/100
5th	Krusell 1991, Gothenburg (Sweden), Acquired	Manufacturer of phone cases and wallets for Apple, Samsung, and Sony devices	-	-	20/100
6th	Golden Concept 2014, Malmo (Sweden), Unfunded	Online platform offering customised cases for mobiles and accessories	-	-	19/100
7th	Merskal 2011, Stockholm (Sweden), Unfunded	Manufacturer of mobile accessories, cases, and wallets with focus on design.	-	-	16/100
8th	The Case Factory 1907, Stockholm (Sweden), Unfunded	Online platform offering handcrafted leather mobile cases and accessories	-	-	16/100
9th	Caseganic 2019, Gothenburg (Sweden), Unfunded	Private label brand offering biodegradable phone cases	-	-	16/100
10th	Golden Concept 2014, Malmo (Sweden), Unfunded	Brand of mobile case covers	-	-	16/100