When was In The Style founded?

In The Style was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is In The Style located?

In The Style is headquartered in Manchester, United Kingdom.

Who is the current CEO of In The Style?

Adam Frisby of In The Style. They have also founded 1 company.

Which legal entities is In The Style associated with?

In The Style is associated with IN THE STYLE FASHION LIMITED.

How many employees does In The Style have?

As of Mar 31, 2026, the latest employee count at In The Style is 65.

Is In The Style a funded company?

In The Style is a funded company, having raised a total of $74.6M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on May 08, 2017.

When was the latest funding round of In The Style?

In The Style's latest funding was a $***** Series C round on Mar 10, 2021, with participation from 0 investor. Its primary sector is Fashion Tech. In United Kingdom, the Fashion Tech sector has seen $136M in funding in 2026 to date.

Where does In The Style rank among its competitors?

In The Style ranks 7th amongst 188 active competitors, of which 6 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Boohoo, which secured $48.7M in Nov, 2024.

Who are the top competitors of In The Style?

In The Style's top competitors include StockX, Boohoo and Secret Sales. Among them, Boohoo secured the most recent funding round in November, 2024.

In The Style - 2026 Company Profile, Team, Funding, Competitors & Financials

In The Style is a public company based in Manchester (United Kingdom), founded in 2013 by Adam Frisby. It operates as an Online retailer offering multi-category fashion products. In The Style has raised $74.6M in funding. The company has 188 active competitors, including 6 funded and 11 that have exited. Its top competitors include companies like StockX, Boohoo and Secret Sales.

Company Details

Online retailer offering multi-category fashion products. The product catalog includes apparel such as pants, shirts, sweatshirts, jumpsuits, skirts, and much more. It also provides footwear, jewelry, bags, sunglasses, and other fashion accessories. The mobile application is available for Android and iOS platforms.

Website: www.inthestyle.com/
Social
Email ID: *****@inthestyle.com

Key Metrics

Founded Year

2013

Location

Manchester, United Kingdom

Stage

Public

Total Funding

$74.6M in 2 rounds

Latest Funding Round

Series C, Mar 10, 2021, $*****

Investors

Causeway Capital & 2 more

Ranked

7^th among 188 active competitors

Employee Count

65 as on Mar 31, 2026

Similar Companies

Myntra & 4381 more

Exit Details

Public

View In The Style's full profile

In The Style is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
IN THE STYLE FASHION LIMITED CIN: 8792519 , United Kingdom, Active	Nov 26, 2013	-	175 (As on Mar 31, 2022)

In The Style got listed on Mar 15, 2021.

Click here to take a look at In The Style's IPO in detail

In The Style has raised a total funding of $74.6M over 2 rounds. Its first funding round was on May 08, 2017. In The Style has 3 institutional investors.

Here is the list of recent funding rounds of In The Style:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 10, 2021	3846505	Series C	5069840	5952946	9677390	6971145
May 08, 2017	5490833	Series A	2609453	4137924	7486910	Livingbridge & 1 more

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View details of In The Style's funding rounds and investors

The founders of In The Style is Adam Frisby. Adam Frisby is the CEO of In The Style.

Here are the details of In The Style's key team members:

Adam Frisby: Founder & CEO of In The Style.

In The Style's Board of Directors

In The Style's board has 2 active members. Jaswinder Singh is part of team and Louise Allen is independent board member.

Here is the list of In The Style's board of directors:

Name	Type	Representing	Status	Duration
Jaswinder Singh	Investor	-	Current	2y 3m
Louise Allen	Independent board member	-	Current	3y 3m
aoqdmnc	Independent board member	-	Past	1y 4m
tiuleca	Independent board member	-	Past	3y 9m
lqrhatk	Independent board member	-	Past	2y 9m

View details of In The Style's Founder profiles and Board Members

In The Style's employee count trend

In The Style has 65 employees as of Mar 26. Here is In The Style's employee count trend over the years:

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Top competitors of In The Style include StockX, Boohoo and Secret Sales. Here is the list of Top 10 competitors of In The Style, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	StockX 2016, Detroit (United States), Series E	Online marketplace offering multi-category second-hand products	$495M	Google Ventures, DST Global & 43 others	75/100
2nd	Boohoo 2006, London (United Kingdom), Public	Internet first brand offering multi-category fashion products for men and women	-	Baillie Gifford, Frasers Group & 1 others	65/100
3rd	Secret Sales 2007, London (United Kingdom), Series B	Online marketplace offering multi-category fashion products	$38.9M	DH Private Equity Partners, Partech Partners ... & 12 others	62/100
4th	size? 2000, Bury (United Kingdom), Unfunded	Online retailer offering multi-category fashion products	-	-	56/100
5th	Mr Porter 2011, London (United Kingdom), Unfunded	Online retailer of men’s fashion products	-	-	52/100
6th	Mainline Menswear 2002, Scarborough (United Kingdom), Unfunded	Online retailer offering multi-category fashion products for men	-	-	47/100
7th	In The Style 2013, Manchester (United Kingdom), Public	Online retailer offering multi-category fashion products	$74.6M	Causeway Capital, Livingbridge & 1 others	46/100
8th	Pink Boutique 2012, Newcastle Upon Tyne (United Kingdom), Unfunded	Online retailer of apparels and fashion accessories	-	-	45/100
9th	Poison 2015, Shanghai (China), Unfunded	Online marketplace offering multi-category fashion products	-	HSG	45/100
10th	Jigsaw 1970, Richmond (United Kingdom), Acquired	Online retailer offering multi-category fashion products for women	-	Robinson Property, Trust Bank & 2 others	44/100