When was IndustryBuying founded?

IndustryBuying was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is IndustryBuying located?

IndustryBuying is headquartered in Delhi, India. It is registered at 90/12 AB, MALVIYA NAGAR, Malviya Nagar (South Delhi), South Delhi, New Delhi, Delhi, India, 110017.

Which legal entities is IndustryBuying associated with?

IndustryBuying is associated with EMTEX ENGINEERING PRIVATE LIMITED and 2 others.

How many employees does IndustryBuying have?

As of Jul 31, 2025, IndustryBuying has 262 employees, reflecting a 12% year-over-year decline in headcount.

Is IndustryBuying a funded company?

IndustryBuying is a funded company, having raised a total of $26.4M across 8 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 09, 2015.

How much is IndustryBuying worth?

The latest valuation of IndustryBuying is ₹***** as of Oct 30, 2018.

When was the latest funding round of IndustryBuying?

IndustryBuying's latest funding was a $***** Series C round on Feb 23, 2022, with participation from 1 investor. Its primary sector is B2B E-Commerce. In India, the B2B E-Commerce sector has seen $207M in funding in 2026 to date.

What is the annual revenue of IndustryBuying?

Annual revenue of IndustryBuying is less than ₹10 Cr as on Mar 31, 2025

Where does IndustryBuying rank among its competitors?

IndustryBuying ranks 5th amongst 133 active competitors, of which 9 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Magma, which secured $3M in Sep, 2025.

Who are the top competitors of IndustryBuying?

IndustryBuying's top competitors include Magma, Bulk MRO and Aksum Trademart. Among them, Magma secured the most recent funding round in September, 2025.

IndustryBuying - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Online retailer of industrial goods business supplies and maintenance equipment. This platform facilitates the procurement of various tools, safety gear, office supplies, and material handling products. It provides access to a catalog of items for business operations, including electrical components, cleaning supplies, and testing instruments. The business model focuses on the distribution of equipment and consumables to support commercial and industrial requirements.

Website: www.industrybuying.com/
Social
Email ID: *****@industrybuying.com
Phone Number: +91 **********
Registered Address: 90/12 AB, MALVIYA NAGAR, Malviya Nagar (South Delhi), South Delhi, New Delhi, Delhi, India, 110017

Key Metrics

Founded Year

2013

Location

Delhi, India

Stage

Series C

Total Funding

$26.4M in 8 rounds

Latest Funding Round

Series C, Feb 23, 2022, $*****

Post Money Valuation

₹***** as on Oct 30, 2018

Investors

Kalaari Capital & 18 more

Ranked

5^th among 133 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

262 as on Jul 31, 2025

Similar Companies

Magma & 140 more

View IndustryBuying's full profile

IndustryBuying is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
EMTEX ENGINEERING PRIVATE LIMITED CIN: U29100DL2011PTC226038 , India, Active	Oct 11, 2011	0 - ₹10 Cr (As on Mar 31, 2025)	95 (As on Feb 01, 2022)
IB MONOTARO PRIVATE LIMITED CIN: U52609DL2020PTC366962 , India, Active	Jul 28, 2020	₹50 - ₹100 Cr (As on Mar 31, 2025)	275 (As on Apr 01, 2026)
MILLIHELEN TECHNOLOGY LLP CIN: AAY-7265 , India, Active	Sep 24, 2021	0 - ₹10 Cr (As on Mar 31, 2025)	-

IndustryBuying has raised a total funding of $26.4M over 8 rounds. Its first funding round was on Feb 09, 2015. Its latest funding round was a Series C round on Feb 23, 2022 for $*****. 1 investor participated in its latest round. IndustryBuying has 10 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of IndustryBuying:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 23, 2022	2856930	Series C	7933645	4589411	5811655	5826422
Oct 30, 2018	4530083	Series B	6726617	3895964	8265968	Arathi Krishna & 6 more
Apr 03, 2018	9536441	Venture Debt	7174361	6434979	8235782	BlackSoil

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View details of IndustryBuying's funding rounds and investors

The founders of IndustryBuying is Swati Gupta.

Here are the details of IndustryBuying's key team members:

Swati Gupta: Founder & Board Member of IndustryBuying. They are also an angel investor in 7 startups and serve on the boards of 3 companies.
Contact Info: 1 phone number

IndustryBuying's Board of Directors

IndustryBuying's board has 3 active members. Swati Gupta and Rahul Gupta are part of team and Vishal Satinder Sood is independent board member.

Here is the list of IndustryBuying's board of directors:

Name	Type	Representing	Status	Duration
Swati Gupta	Team	-	Current	14y 8m
Rahul Gupta	Team	-	Current	14y 8m
Vishal Satinder Sood	Independent board member	-	Current	10y 3m

View details of IndustryBuying's Founder profiles and Board Members

IndustryBuying's employee count trend

IndustryBuying has 262 employees as of Jul 25. The total employee count is 13.0% lower than what it was in Jul 24. Here is IndustryBuying's employee count trend over the years:

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Top competitors of IndustryBuying include Magma, Bulk MRO and Aksum Trademart. Here is the list of Top 10 competitors of IndustryBuying, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Magma 2022, Ahmedabad (India), Series A	Provider of integrated industrial marketplace for manufacturers	$12.7M	Capria, Gujarat Venture Finance & 25 others	55/100
2nd	Bulk MRO 2015, Mumbai (India), Series A	Online B2B platform for industrial supply	$6.69M	FJ Labs, Bain Capital & 14 others	54/100
3rd	Aksum Trademart 2021, Delhi (India), Seed	Provider of steel, commodity polymers, chemicals, paints, sanitary ware, and construction products	$1.03M	Inflection Point Ventures, Faad Capital & 36 others	52/100
4th	ToolsVilla 2015, Kolkata (India), Seed	Online platform offering industrial equipment, and supplies	$170K	Techstars, Bread and Butter Ventures	51/100
5th	IndustryBuying 2013, Delhi (India), Series C	Online retailer of industrial goods business supplies and maintenance equipment	$26.4M	BlackSoil, Trifecta Capital & 17 others	50/100
6th	Mjunction 2001, Kolkata (India), Unfunded	B2B portal for Metals & coal trade, and strategic procurement	-	-	43/100
7th	Prodo 2021, Gurugram (India), Deadpooled	Online platform offering manufacturing services through a digital marketplace	$2.28M	Inflection Point Ventures, Firstport Capital ... & 102 others	43/100
8th	Industrylane 2016, Bengaluru (India), Unfunded	B2B e-distributor for Industrial tools and supplies	-	-	42/100
9th	Goospares 2011, Chennai (India), Unfunded	Online B2B marketplace for MRO products	-	-	42/100
10th	Indusuno.com 2015, Gurugram (India), Funding Raised	Marketplace for buying and selling industrial equipment	-	-	40/100

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Founders own 32.70%, Funds (largest shareholder) own 59.57%, Angels own 1.96% and ESOP Pool own 5.78%. The net worth of IndustryBuying's founders is INR 123Cr as of Oct 30, 2018.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	32.70%	123Cr	7837497	9455500	7880987	6257727
Swati Gupta	7098164	2967363	4284534	1218977	5791618	7586004
Fund	59.57%	224Cr	4146700	1711701	5841731	8556405
Elevation Capital	8987557	3556332	5525862	1658487	7681826	9169569
Kalaari Capital	1221904	5200375	7040685	2860436	7052469	3926239
Beenext	327120	384233	808073	933150	463179	526365
Angel	1.96%	7.35Cr	7	2	2	7
Arun Venkatachalam	0	0	0	0	0	0
Muthiah Murugappan	0	0	0	0	0	0
ESOP Pool	5.78%	21.8Cr	51082	86223	68509	62083
Total	100.00%	377Cr	5565352	2045802	4596916	5617709