When was INNBeauty founded?

INNBeauty was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is INNBeauty located?

INNBeauty is headquartered in White Plains, United States.

How many employees does INNBeauty have?

As of Aug 31, 2026, the latest employee count at INNBeauty is 94.

Is INNBeauty a funded company?

INNBeauty is a funded company, having raised a total of $12M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 12, 2021.

When was the latest funding round of INNBeauty?

INNBeauty's latest funding was a $***** Series B round on Dec 13, 2022, with participation from 3 investors.

Where does INNBeauty rank among its competitors?

INNBeauty ranks 5th amongst 272 active competitors, of which 13 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was California Naturals, which secured $15M in May, 2026.

Who are the top competitors of INNBeauty?

INNBeauty's top competitors include Sol de Janeiro, California Naturals and Kylie Cosmetics. Among them, California Naturals secured the most recent funding round in May, 2026.

INNBeauty - 2026 Company Profile, Team, Funding & Competitors

INNBeauty is a series B company based in White Plains (United States), founded in 2019 by Alisa Metzger and Jen Shane. It operates as an Online internet first brand offering organic multi-category beauty products. INNBeauty has raised $12M in funding from investors like Beechwood Capital, Strand Equity Partners and ACG. The company has 272 active competitors, including 13 funded and 7 that have exited. Its top competitors include companies like Sol de Janeiro, California Naturals and Kylie Cosmetics.

Company Details

Online internet first brand offering organic multi-category beauty products. The product catalog includes moisturizers, serums, cleansers, moisturizers, face, and eye masks, toners, lip oil, etc. The company claims that the products are vegan, sustainable, and non-toxic.

Website: www.innbeautyproject.com/
Social
Email ID: *****@innbeautyproject.com
Phone Number: +1 **********

Key Metrics

Founded Year

2019

Location

White Plains, United States

Stage

Series B

Total Funding

$12M in 2 rounds

Latest Funding Round

Series B, Dec 13, 2022, $*****

Investors

Beechwood Capital & 4 more

Ranked

5^th among 272 active competitors

Employee Count

94 as on Aug 31, 2026

Similar Companies

Pilgrim & 742 more

View INNBeauty's full profile

INNBeauty is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BEAUTY LAB INC CIN: 45-3202720 , United States, Active	Nov 17, 2013	-	22 (As on Dec 31, 2021)	-

INNBeauty has raised a total funding of $12M over 2 rounds. Its first funding round was on Oct 12, 2021. Its latest funding round was a Series B round on Dec 13, 2022 for $*****. 3 investors participated in its latest round. INNBeauty has 5 institutional investors.

Here is the list of recent funding rounds of INNBeauty:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 13, 2022	7884806	Series B	9621804	9357452	4938461	1337374
Oct 12, 2021	2217690	Series A	6264137	3502835	Strand Equity Partners & 1 more	5034669

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View details of INNBeauty's funding rounds and investors

The founders of INNBeauty are Alisa Metzger and Jen Shane.

Here are the details of INNBeauty's key team members:

Alisa Metzger: Co-Founder of INNBeauty.
Contact Info: 1 email address
Jen Shane: Co-Founder of INNBeauty.
Contact Info: 1 email address

View details of INNBeauty's Founder profiles and Board Members

INNBeauty's employee count trend

INNBeauty has 94 employees as of Aug 26. Here is INNBeauty's employee count trend over the years:

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Top competitors of INNBeauty include Sol de Janeiro, California Naturals and Kylie Cosmetics. Here is the list of Top 10 competitors of INNBeauty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
2nd	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	Sandbridge Capital, L Catterton & 4 others	53/100
3rd	Kylie Cosmetics 2015, Oxnard (United States), Acquired	Internet first brand offering multi-category organic beauty products	-	-	53/100
4th	RMS Beauty 2008, Charleston (United States), Acquired	Clean beauty brand pioneering safe, effective cosmetics and skincare since 2009	-	-	48/100
5th	INNBeauty 2019, White Plains (United States), Series B	Online internet first brand offering organic multi-category beauty products	$12M	ACG, Night Ventures & 3 others	46/100
6th	Victoria Beckham Beauty 2018, New York City (United States), Unfunded	Internet first brand offering multi-category organic beauty products	-	-	44/100
7th	Grande Cosmetics 2008, White Plains (United States), Funding Raised	Enhancing serums and serum-infused makeup for lashes, brows, hair, and lips	-	-	43/100
8th	True Moringa 2013, Cambridge (United States), Late Stage	Offering moringa oil based skin and hair care products	-	VestedWorld, Target Accelerators & 2 others	43/100
9th	Truly Beauty 2013, Reno (United States), Unfunded	Online beauty brand offering a wide range of natural and vegan-based products	-	-	43/100
10th	Keys Soulcare 2020, Oakland (United States), Unfunded	Internet first brand offering natural skincare products	-	-	40/100