Instagram - About the company
Instagram is an acquired company based in San Francisco (United States), founded in 2010 by Mike Krieger, Kevin Systrom, Juan Pablo Carrillo Estefan, Giulio Gambarotto, Arsen K., Gabriel Moreno Ribeiro, Jiwoong Mun, Seongyun Bae, Romy S., Ivan De Ramon, Tom Richardson, Layla Amjadi, Sparsh Yadav, Ismail Munyentwari, Stefan E., Solomon, Joël Addy, Deborah Beigel, Samy Snider, James Yigit K., Rhubi Worth, Quinn O'Connor, Matthias Killer, Zeeshaan Khan, Sujit M., Anton Spitkovsky and Jann Michael Daamo. It operates as a Social platform for photo and video sharing. Instagram has raised $57M in funding from investors like Andreessen Horowitz, Sequoia Capital and Benchmark, with last known valuation of $*****. The company has 505 active competitors, including 54 funded and 25 that have exited. Its top competitors include companies like Imgur, Flickr and Yubo.
Company Details
Social platform for photo and video sharing. It allows users to create and share photos, stories, reels, and videos with their friends and followers. The app is available for iOS and Android devices. It monetizes through in-app ads.
- Website
- www.instagram.com/
- Registered Address
- UNIT 2 (3),QUALITY STREET,EDINBURGH,SCOTLAND,EH4 5BP
Key Metrics
Founded Year
2010
Location
San Francisco, United States
Stage
Acquired
Total Funding
$57M in 3 rounds
Latest Funding Round
Last Known Valuation
$***** as on Apr 06, 2012
Investors
Ranked
1st among 505 active competitors
Employee Count
59,270 as on Jul 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Facebook (Apr 09, 2012)
Legal entities associated with Instagram
Instagram is associated with 31 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
IN LINEA LIMITED CIN: 3395523 , United Kingdom, Active | Jun 30, 1997 | - | 1 (As on Dec 31, 2022) | |
Pansy Plants LLC CIN: 0001936735 , United States, Active | May 10, 2022 | - | 1 (As on Aug 15, 2022) | - |
IN THE FUTURE LIMITED CIN: 9717579 , United Kingdom, Active | Aug 03, 2015 | - | 3 (As on Aug 31, 2021) | |
Cold Beer LLC CIN: 0001995942 , United States, Active | Sep 12, 2023 | - | 1 (As on Jan 08, 2024) | - |
5 AM LIMITED CIN: 6637327 , United Kingdom, Active | Jul 02, 2008 | - | 2 (As on Jul 31, 2024) | |
Valhalla Cafe LLC CIN: 0002002595 , United States, Active | Jul 10, 2023 | - | 1 (As on Dec 21, 2023) | - |
Malcolm X Brothers, Inc. CIN: 0001868285 , United States, Active | May 01, 2021 | $0 - $1M (As on Dec 31, 2021) | 4 (As on Oct 05, 2022) | - |
OM CUSTOMS CIN: 40103953108 , Latvia, Active | Dec 10, 2015 | €0 - €1M (As on Dec 31, 2017) | 1 (As on Dec 31, 2021) | - |
IN WITH A CHANCE LIMITED CIN: 4334246 , United Kingdom, Active | Dec 03, 2001 | - | - | |
I AM YOUR LIMITED CIN: 5891240 , United Kingdom, Active | Jul 30, 2006 | - | 1 (As on Jul 31, 2024) | |
Concessions Film LLC CIN: 0001991274 , United States, Active | Apr 30, 2022 | - | 1 (As on Sep 13, 2023) | - |
IN CONFERENCE LIMITED CIN: SC128198 , United Kingdom, Active | Oct 31, 1990 | - | 15 (As on Dec 31, 2024) | |
DJ's Cast Iron Burgers, LLC CIN: 0001878432 , United States, Active | Jul 26, 2021 | - | 4 (As on Aug 19, 2021) | - |
Rilassante Massage LLC CIN: 0001999349 , United States, Active | Jan 31, 2017 | - | 2 (As on Dec 29, 2023) | - |
INSTA A/S CIN: 29637768 , Denmark, Active | Jul 04, 2006 | - | 44 (As on Mar 31, 2024) | |
TAG A FRIEND LIMITED CIN: 8672659 , United Kingdom, Active | Sep 01, 2013 | - | 1 (As on Sep 30, 2025) | |
Genesis Cafe LLC CIN: 0001856222 , United States, Active | Feb 12, 2021 | - | 1 (As on Apr 12, 2021) | - |
IN THE LOOP LIMITED CIN: 7274737 , United Kingdom, Active | Jun 06, 2010 | - | 2 (As on Jun 30, 2024) | |
Red Bean Pastry, LLC CIN: 0001947786 , United States, Active | Apr 21, 2022 | - | 1 (As on Feb 03, 2023) | - |
Arterial Coffee, LLC CIN: 0001852511 , United States, Active | Oct 04, 2019 | - | 2 (As on Jun 03, 2021) | - |
TAG Familiens Fond CIN: 41717548 , Denmark, Active | Sep 08, 2020 | - | - | |
Red Lilly Management, LLC CIN: 0001771323 , United States, Active | Sep 28, 2018 | $0 - $1M (As on Dec 31, 2017) | 2 (As on Mar 21, 2019) | - |
NS Ventures OÜ CIN: 16157057 , Estonia, Active | Feb 08, 2021 | - | - | |
ST JAMES SECURITIES LIMITED CIN: 5603125 , United Kingdom, Active | Oct 24, 2005 | - | - | |
Heart & Soulfood Truck LLC CIN: 0001994143 , United States, Active | Jan 05, 2022 | $0 - $1M (As on Dec 31, 2022) | 2 (As on Sep 27, 2023) | - |
AM Malerfirma ApS CIN: 42053384 , Denmark, Active | Jan 20, 2021 | - | - | |
Maison Provence Corp CIN: 0001890728 , United States, Active | Sep 24, 2021 | - | 1 (As on Dec 02, 2021) | - |
Pizza Grace, LLC CIN: 0001841104 , United States, Active | Jun 12, 2020 | - | 1 (As on Jun 14, 2021) | - |
ST MARY'S PRE-SCHOOL CLOUGHCOR CIN: NI632081 , United Kingdom, Active | Jun 22, 2015 | - | - | |
ANONYMOUS BADGER CREATIVE LTD CIN: SC735309 , United Kingdom, Active | Jun 12, 2022 | £0 - £1M (As on Jun 30, 2023) | - | |
9 AM LIMITED CIN: 6413034 , United Kingdom, Active | Oct 29, 2007 | - | - |
Instagram's acquisition details
Click here to take a look at Instagram's acquisition in detail
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Instagram's funding and investors
Instagram has raised a total funding of $57M over 3 rounds. Its first funding round was on Mar 05, 2010. Its latest funding round was a Series B round on Apr 06, 2012 for $*****. 4 investors participated in its latest round. Instagram has 9 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Instagram:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 06, 2012 | 9950225 | Series B | 8406229 | 9552466 | 3060597 | 7607283 |
Feb 02, 2011 | 7762552 | Series A | 9334910 | 4651100 | 7304117 | |
Mar 05, 2010 | 9721231 | Seed | 3984150 | 6309306 | 2900814 |
View details of Instagram's funding rounds and investors
Instagram's founders and board of directors
Founder? Claim ProfileThe founders of Instagram are Mike Krieger, Kevin Systrom, Juan Pablo Carrillo Estefan, Giulio Gambarotto, Arsen K., Gabriel Moreno Ribeiro, Jiwoong Mun, Seongyun Bae, Romy S., Ivan De Ramon, Tom Richardson, Layla Amjadi, Sparsh Yadav, Ismail Munyentwari, Stefan E., Solomon, Joël Addy, Deborah Beigel, Samy Snider, James Yigit K., Rhubi Worth, Quinn O'Connor, Matthias Killer, Zeeshaan Khan, Sujit M., Anton Spitkovsky and Jann Michael Daamo. Marina Novikova is the CEO of Instagram.
Here are the details of Instagram's key team members:
- Mike Krieger: Former Co-Founder of Instagram and founder of 1 other company. They are also an angel investor in 24 startups.Contact Info: 1 email address
- Kevin Systrom: Former Co-Founder of Instagram and founder of 1 other company. They are also an angel investor in 2 startups.
- Juan Pablo Carrillo Estefan: Co-founder & COO of Instagram and founder of 2 other companies, Juan Pablo Carrillo Estefan - Founder and Tintto. They serve on the board of 1 company.
- Giulio Gambarotto: Founder of Instagram and founder of 2 other companies, Magic Eden and Giulio Gambarotto - Co-Founder.
- Arsen K.: Founder & Project Lead of Instagram and founder of 1 other company.
View details of Instagram's Founder profiles and Board Members
Instagram's employee count trend
Instagram has 59,270 employees as of Jul 26. Here is Instagram's employee count trend over the years:
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Instagram's Competitors and alternates
Top competitors of Instagram include Imgur, Flickr and Yubo. Here is the list of Top 10 competitors of Instagram, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Instagram 2010, San Francisco (United States), Acquired | Social platform for photo and video sharing | $57M | 81/100 | |
2nd | Imgur 2009, San Francisco (United States), Acquired | Online viral image hosting and sharing service | $60.1M | 70/100 | |
3rd | Flickr 2004, United States, Acquired | Online photography community empowering photographers with tools, inspiration, and connection | - | 69/100 | |
4th | Online platform to connect and ,meet new people | $59.8M | 61/100 | ||
5th | Online platform offering solutions for creation of memes | $1.64M | 54/100 | ||
6th | Online photography contests and challenges | $6.5M | 53/100 | ||
7th | Locket Labs 2021, Los Angeles (United States), Seed | Online social platform for sharing photos | $12.5M | 50/100 | |
8th | Lapse 2021, London (United Kingdom), Late Stage | Provider of photography solutions for creating social photo journals | $42.4M | 50/100 | |
9th | Cheezburger 2007, Seattle (United States), Acquired | Humor website offering memes, fails, and relatable content across various categories | $48.1M | 49/100 | |
10th | Path 2010, San Francisco (United States), Acqui-Hired | App-based platform for photo sharing | $68M | 49/100 |
Looking for more details on Instagram's competitors? Click here to see the top ones
Instagram's Investments and acquisitions
Instagram has acquired Luma. Instagram has not made any investments as of now.Reports related to Instagram
Here is the latest report on Instagram's sector:
News related to Instagram
Media has covered Instagram for a total of 150 events in the last 1 year, 117 of them have been about company updates and 1 about partnerships.
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Instagram Launches Automatic Reels Editing Feature, Initially Limited to iPhone UsersNewMobileLife•Aug 26, 2026•Instagram
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Meta blocks over 750,000 youth accounts in Australia amid social media banHorizont•Aug 18, 2026•Facebook, Meta, Instagram
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Instagram Reels Enhances AI Translations for Broader Global ReachSocial Media Today•Jul 15, 2026•Instagram
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Meta's New AI Image Tool Defaults to Using Public Instagram PhotosNewMobileLife•Jul 09, 2026•Facebook, Messenger, WhatsApp, Instagram
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