When was Instant founded?

Instant was founded in 2022 and raised its 1st funding round within a year of its incorporation.

Where is Instant located?

Instant is headquartered in Amsterdam, Netherlands.

Who is the current CEO of Instant?

Coen Van Hees of Instant. They have also founded 1 company.

How many employees does Instant have?

As of Jun 30, 2026, the latest employee count at Instant is 91.

Is Instant a funded company?

Instant is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jun 09, 2022.

When was the latest funding round of Instant?

Instant's latest funding was a $***** Seed round on Jun 09, 2022, with participation from 5 investors. Its primary sector is E-Commerce Enablers. Globally, the E-Commerce Enablers sector has seen $1.66B in funding in 2026 to date.

Where does Instant rank among its competitors?

Instant ranks 133rd amongst 872 active competitors, of which 83 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Centra eCommerce, which secured $5.21M in May, 2025.

Who are the top competitors of Instant?

Instant's top competitors include Weebly, Fynd and Webs. Among them, Centra eCommerce secured the most recent funding round in May, 2025.

Instant - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of mobile storefront solutions for shopify stores. It helps to make pages with templates and sections, connecting shopify store, and publishing.

Website: instant.so
Social

Key Metrics

Founded Year

2022

Location

Amsterdam, Netherlands

Stage

Seed

Total Funding

$2.14M in 1 round

Latest Funding Round

Seed, Jun 09, 2022, $*****

Investors

Firstminute Capital & 14 more

Ranked

133^rd among 872 active competitors

Employee Count

91 as on Jun 30, 2026

Similar Companies

Centra eCommerce & 59 more

View Instant's full profile

Instant has raised a total funding of $2.14M over 1 round. Its latest funding round was a Seed round on Jun 09, 2022 for $*****. 5 investors participated in its latest round. Instant has 4 institutional investors and 11 angel investors.

Here is the list of recent funding rounds of Instant:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 09, 2022	1853750	Seed	7413833	7992347	2660371	3732487

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View details of Instant's funding rounds and investors

The founders of Instant are Doeke Leeuwis, Sam Van Hees and Coen Van Hees. Coen Van Hees is the CEO of Instant.

Here are the details of Instant's key team members:

Doeke Leeuwis: Founder & CTO of Instant.
Contact Info: 1 email address
Sam Van Hees: Founder & COO of Instant.
Contact Info: 1 email address
Coen Van Hees: Founder & CEO of Instant.
Contact Info: 1 email address

View details of Instant's Founder profiles and Board Members

Instant's employee count trend

Instant has 91 employees as of Jun 26. Here is Instant's employee count trend over the years:

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Top competitors of Instant include Weebly, Fynd and Webs. Here is the list of Top 10 competitors of Instant, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Weebly 2007, San Francisco (United States), Acquired	Provider of tools for website creation, e-commerce, and marketing	$39.8M	Sequoia Capital, Tencent & 26 others	76/100
2nd	Fynd 2012, Mumbai (India), Acquired	Platform powering online and in-store retail operations using AI-driven tools	$16M	Kae Capital, Kalysta Capital & 92 others	72/100
3rd	Webs 2001, United States, Public	Provider of tools for website creation, hosting, and online business	$23.1M	Columbia Capital, QED Investors & 7 others	71/100
4th	Nuvemshop 2011, Sao Paulo (Brazil), Series E	Nuvemshop (also known as Tiendanube in Spanish-speaking countries) is a SaaS-based e-commerce platform provider for businesses of all sizes across Latin America	$632M	Kaszek, IGNIA & 24 others	69/100
5th	Builder 2013, San Francisco (United States), Series B	Provider of drag-and-drop visual editor for Shopify sellers	$37.3M	Greylock Partners, M12 & 15 others	67/100
6th	Jimdo 2007, United States, Series B	Provider of tools for website creation, online sales, and bookings	$28.5M	Spectrum Equity, Global Founders Capital & 3 others	65/100
7th	Centra eCommerce 1903, Stockholm (Sweden), Acquired	Platform offering e‑commerce software for B2B and B2C companies	$16.5M	H&M Group, Verdane	65/100
8th	LummoSHOP 2019, Jakarta (Indonesia), Series C	Provider of storefront solution for online businesses	$149M	Peak XV Partners, Surge & 32 others	63/100
9th	Elastic Path Software 2000, Vancouver (Canada), Series C	API-based enterprise commerce software and content management platform	$149M	Sageview Capital, BDC & 5 others	63/100
10th	Duda 2009, Palo Alto (United States), Series D	Cloud-based software solution to create online stores for e-tailers	$100M	Zeev Ventures, Susquehanna Growth Equity ... & 11 others	63/100
133rd	Instant 2022, Amsterdam (Netherlands), Seed	Provider of mobile storefront solutions for shopify stores	$2.14M	HV Capital, Hearst & 13 others	30/100