When was Into The Gloss founded?

Into The Gloss was founded in 2010 and raised its 1st funding round 3 years after it was founded.

Where is Into The Gloss located?

Into The Gloss is headquartered in New York City, United States.

How many employees does Into The Gloss have?

As of Jul 31, 2026, the latest employee count at Into The Gloss is 7.

Is Into The Gloss a funded company?

Into The Gloss is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Sep 04, 2013.

When was the latest funding round of Into The Gloss?

Into The Gloss' latest funding was a $***** Seed round on Sep 04, 2013, with participation from 2 investors. Its primary sector is Beauty Tech. In United States, the Beauty Tech sector has seen $587M in funding in 2026 to date.

Where does Into The Gloss rank among its competitors?

Into The Gloss ranks 114th amongst 3907 active competitors, of which 63 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Sporty & Rich, which secured $15M in Oct, 2025.

Who are the top competitors of Into The Gloss?

Into The Gloss' top competitors include Vice Media, Thrillist and Highsnobiety. Among them, Sporty & Rich secured the most recent funding round in October, 2025.

Into The Gloss - 2026 Company Profile, Team, Funding & Competitors

Into The Gloss is a public company based in New York City (United States), founded in 2010 by Michael Harper and Emily Weiss. It operates as a Beauty tips, trends, product reviews, and a modern beauty brand. Into The Gloss has raised $2M in funding from Forerunner Ventures and Lerer Hippeau. The company has 3907 active competitors, including 63 funded and 140 that have exited. Its top competitors include companies like Vice Media, Thrillist and Highsnobiety.

Company Details

Beauty tips, trends, product reviews, and a modern beauty brand. It is a beauty website exploring routines of inspiring women, featuring interviews, makeup, skincare, and hair advice. It tests beauty products, interviews icons, and engages with readers. The platform distills recommendations into beauty essentials. As the editorial arm of a beauty brand, it celebrates individual approaches to beauty and favorite products. It offers product reviews, articles on beauty trends, and insights from industry experts. It serves as a space for beauty enthusiasts to discover new products, learn about beauty techniques, and connect with a community of like-minded individuals.

Website: intothegloss.com
Social

Key Metrics

Founded Year

2010

Location

New York City, United States

Stage

Public

Total Funding

$2M in 1 round

Latest Funding Round

Seed, Sep 04, 2013, $*****

Investors

Forerunner Ventures & 1 more

Ranked

114^th among 3907 active competitors

Employee Count

7 as on Jul 31, 2026

Similar Companies

LimeLight by Alcone & 1109 more

Exit Details

Public

View Into The Gloss' full profile

Into The Gloss is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
GLOSSIER. CIN: 455531990 , United States, Active	Dec 31, 1999	-	413 (As on Dec 31, 2024)	-
GLOSSIER INC. CIN: 159927590 , United States, Active	Sep 26, 2019	-	-	-

Into The Gloss has raised a total funding of $2M over 1 round. Its latest funding round was a Seed round on Sep 04, 2013 for $*****. 2 investors participated in its latest round. Into The Gloss has 2 institutional investors.

Here is the list of recent funding rounds of Into The Gloss:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 04, 2013	7153493	Seed	8986938	4972665	7241041	7207011

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View details of Into The Gloss's funding rounds and investors

The founders of Into The Gloss are Michael Harper and Emily Weiss.

Here are the details of Into The Gloss' key team members:

Michael Harper: Cofounder & Digital Director of Into The Gloss.
Emily Weiss: Founder and Creative Director of Into The Gloss.

View details of Into The Gloss's Founder profiles and Board Members

Into The Gloss' employee count trend

Into The Gloss has 7 employees as of Jul 26. Here is Into The Gloss's employee count trend over the years:

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Top competitors of Into The Gloss include Vice Media, Thrillist and Highsnobiety. Here is the list of Top 10 competitors of Into The Gloss, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vice Media 1994, Brooklyn (United States), Acquired	Online platform offering multi-category content	$1.5B	Sixth Street, TCV & 13 others	73/100
2nd	Thrillist 2005, New York City (United States), Acquired	Digital publication on food, money, health and travel	$69.1M	Oak Investment Partners, SoftBank Capital ... & 3 others	67/100
3rd	Highsnobiety 2007, Berlin (Germany), Acquired	Online streetwear, sneaker, and lifestyle magazine and foundation focused on education investments for minorities	$8.5M	Felix Capital, Mirabaud AM & 21 others	62/100
4th	Mashable 2005, New York City (United States), Acquired	Digital platform delivering tech, science, entertainment, and culture news	$46M	Time Warner Investments, Tribune Media & 12 others	58/100
5th	Puck 2021, Brooklyn (United States), Series B	Blogs focused on hollywood, media, fashion, and more	$20M	TPG, Standard Investments & 1 others	55/100
6th	Kamcord 2012, San Francisco (United States), Acquired	Platform providing advice and insights on technology, productivity, lifestyle, and health	$37.9M	TransLink Capital, Time Warner Investments ... & 25 others	51/100
7th	LimeLight by Alcone 2004, New York City (United States), Acquired	Brand of beauty and personal care products	$27.3M	USVP, Rustic Canyon Partners & 4 others	50/100
8th	Sporty & Rich 2018, Los Angeles (United States), Series B	Internet first Media for fashion and beauty related contents	$15M	-	50/100
9th	Complex 2002, New York City (United States), Acquired	Provider of an online magazine	$60.7M	Hearst, Iconix Brand Group & 5 others	50/100
10th	SheerLuxe 2007, London (United Kingdom), Acquired	A blog page focused fashion and beauty sector	-	Venrex	50/100
114th	Into The Gloss 2010, New York City (United States), Public	Beauty tips, trends, product reviews, and a modern beauty brand	$2M	Forerunner Ventures, Lerer Hippeau	34/100