When was LimeLight by Alcone founded?

LimeLight by Alcone was founded in 2004 and raised its 1st funding round 1 year after it was founded.

Where is LimeLight by Alcone located?

LimeLight by Alcone is headquartered in New York City, United States.

Who is the current CEO of LimeLight by Alcone?

Michele Gay of LimeLight by Alcone. They have also founded 1 company.

How many employees does LimeLight by Alcone have?

As of Mar 31, 2026, the latest employee count at LimeLight by Alcone is 1633.

Is LimeLight by Alcone a funded company?

LimeLight by Alcone is a funded company, having raised a total of $27.3M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 01, 2005.

When was the latest funding round of LimeLight by Alcone?

LimeLight by Alcone's latest funding was a $***** Series B round on Nov 16, 2009, with participation from 0 investor. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $229M in funding in 2026 to date.

Where does LimeLight by Alcone rank among its competitors?

LimeLight by Alcone ranks 17th amongst 1655 active competitors, of which 56 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Sugar Cosmetics, which secured $15.3M in Sep, 2026.

Who are the top competitors of LimeLight by Alcone?

LimeLight by Alcone's top competitors include Vice Media, Glossier and Thrillist. Among them, Sugar Cosmetics secured the most recent funding round in September, 2026.

LimeLight by Alcone - 2026 Company Profile, Team, Funding & Competitors

LimeLight by Alcone is an acquired company based in New York City (United States), founded in 2004 by Michele Gay and Madison Mallardi. It operates as a Brand of beauty and personal care products. LimeLight by Alcone has raised $27.3M in funding from investors like USVP, Rustic Canyon Partners and i-Hatch Ventures. The company has 1655 active competitors, including 56 funded and 85 that have exited. Its top competitors include companies like Vice Media, Glossier and Thrillist.

Company Details

LimeLife by Alcone is a brand of beauty and personal care products. Offers a range of products under the categories of skin care and makeup. Its line of merchandise includes cleansers, lip gloss, face & body wash, mascaras, face balms, foundations, concealers, etc. The brand is a part of Alcone Makeup. Sells its products through its online store and via partnered online retailer LimeLife by Alcone.

Website: limelifebyalcone.com
Social
Email ID: *****@limelifebyalcone.com
Phone Number: +1 **********
Part Of

Key Metrics

Founded Year

2004

Location

New York City, United States

Stage

Acquired

Total Funding

$27.3M in 6 rounds

Latest Funding Round

Series B, Nov 16, 2009, $*****

Investors

USVP & 5 more

Ranked

17^th among 1655 active competitors

Employee Count

1,633 as on Mar 31, 2026

Similar Companies

Innovist & 2054 more

Exit Details

Acquired by TotalBeauty (Aug 18, 2010)

View LimeLight by Alcone's full profile

LimeLight by Alcone is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
LIMELIFE INC CIN: 421636819 , United States, Active	Dec 31, 2003	-	-	-

LimeLight by Alcone got acquired by TotalBeauty on Aug 18, 2010.

Click here to take a look at LimeLight by Alcone's acquisition in detail

LimeLight by Alcone has raised a total funding of $27.3M over 6 rounds. Its first funding round was on Aug 01, 2005. LimeLight by Alcone has 6 institutional investors.

Here is the list of recent funding rounds of LimeLight by Alcone:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 16, 2009	8864382	Series B	2401151	9392423	5592604	6207582
Jul 29, 2009	3019302	Series B	3667460	1828250	8450206	3597840
Aug 07, 2008	3065259	Series B	8307618	8044285	USVP & 4 more	6549907

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View details of LimeLight by Alcone's funding rounds and investors

The founders of LimeLight by Alcone are Michele Gay and Madison Mallardi. Michele Gay is the CEO of LimeLight by Alcone.

Here are the details of LimeLight by Alcone's key team members:

Michele Gay: Co-Founder & CEO of LimeLight by Alcone.
Madison Mallardi: Co-Founder of LimeLight by Alcone.
Contact Info: 1 email address

View details of LimeLight by Alcone's Founder profiles and Board Members

LimeLight by Alcone's employee count trend

LimeLight by Alcone has 1,633 employees as of Mar 26. Here is LimeLight by Alcone's employee count trend over the years:

Employee count trend for LimeLight by Alcone

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Top competitors of LimeLight by Alcone include Vice Media, Glossier and Thrillist. Here is the list of Top 10 competitors of LimeLight by Alcone, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vice Media 1994, Brooklyn (United States), Acquired	Online platform offering multi-category content	$1.5B	Sixth Street, TCV & 13 others	73/100
2nd	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
3rd	Thrillist 2005, New York City (United States), Acquired	Digital publication on food, money, health and travel	$69.1M	Oak Investment Partners, SoftBank Capital ... & 3 others	67/100
4th	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	65/100
5th	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$112M	A91 Partners, India Quotient & 72 others	63/100
6th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
7th	Julep 2007, Seattle (United States), Acquired	Fuss-free beauty brand offering easy-to-use makeup and skincare products	$65.7M	Andreessen Horowitz, Altimeter Capital & 13 others	58/100
8th	Mashable 2005, New York City (United States), Acquired	Digital platform delivering tech, science, entertainment, and culture news	$46M	Time Warner Investments, Tribune Media & 12 others	58/100
9th	Curology 2014, San Diego (United States), Series B	Provider of customized prescription skincare and hair treatments	$19.2M	Advance Venture Partners, Forerunner Ventures ... & 6 others	56/100
10th	Puck 2021, Brooklyn (United States), Series B	Blogs focused on hollywood, media, fashion, and more	$20M	TPG, Standard Investments & 1 others	55/100
17th	LimeLight by Alcone 2004, New York City (United States), Acquired	Brand of beauty and personal care products	$27.3M	Western Technology Investment, USVP & 4 others	51/100