Ipsy - About the company
Ipsy is a series B company based in San Mateo (United States), founded in 2011 by Michelle Phan and Jennifer Goldfarb. It operates as an Online subscription platform for beauty products. Ipsy has raised $107M in funding from investors like Crosscut Ventures, 500 Global and TPG, with a current valuation of $*****. The company has 26 active competitors, including 2 funded and 2 that have exited. Its top competitors include companies like Birchbox, Boxy Charm and Love Goodly.
Company Details
Online subscription platform for beauty products. The company offers cosmetics products according to the skin tones for women such as foundation, eye color, lip stick, makeup brush, and more.
- Website
- www.ipsy.com/
- Social
- Registered Address
- San Mateo, California
Key Metrics
Founded Year
2011
Location
San Mateo, United States
Stage
Series B
Total Funding
$107M in 5 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 14, 2015
Investors
Ranked
1st among 26 active competitors
Employee Count
621 as on Apr 30, 2026
Investment & Acquisitions
Legal entities associated with Ipsy
Ipsy is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PERSONALIZED BEAUTY DISCOVERY CIN: 452964976 , United States, Active | May 30, 2022 | - | 272 (As on Dec 31, 2024) | - |
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Ipsy's funding and investors
Ipsy has raised a total funding of $107M over 5 rounds. Its first funding round was on Dec 12, 2011. Its latest funding round was a Series B round on Sep 14, 2015 for $*****. 2 investors participated in its latest round. Ipsy has 14 institutional investors.
Here is the list of recent funding rounds of Ipsy:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 14, 2015 | 9139369 | Series B | 8040157 | 8327779 | 3365190 | 7796121 |
Oct 21, 2014 | 3358629 | Series A | 6662544 | 6497709 | 3917416 | 7143789 |
Sep 2012 | 1203370 | Series A | 3638375 | 8237895 |
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Ipsy's founders and board of directors
Founder? Claim ProfileThe founders of Ipsy are Michelle Phan and Jennifer Goldfarb.
Here are the details of Ipsy's key team members:
- Michelle Phan: Co-Founder of Ipsy and founder of 1 other company. They are also an angel investor in 2 startups.Contact Info: 1 email address
- Jennifer Goldfarb: Co-founder and Board Member of Ipsy.
View details of Ipsy's Founder profiles and Board Members
Ipsy's employee count trend
Ipsy has 621 employees as of Apr 26. Here is Ipsy's employee count trend over the years:
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Ipsy's Competitors and alternates
Top competitors of Ipsy include Birchbox, Boxy Charm and Love Goodly. Here is the list of Top 10 competitors of Ipsy, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Ipsy 2011, San Mateo (United States), Series B | Online subscription platform for beauty products | $107M | 74/100 | |
2nd | Birchbox 2010, New York City (United States), Acquired | Online subscription service for beauty products | $102M | 70/100 | |
3rd | Boxy Charm 2013, Miami (United States), Acquired | Monthly beauty subscription box delivering full-size products and exclusive deals | - | 44/100 | |
4th | Love Goodly 2015, Los Angeles (United States), Seed | Vegan, nontoxic, cruelty-free beauty and lifestyle subscription boxes with social impact | $150K | 39/100 | |
5th |  Chula 2017, Rancho Palos Verdes (United States), Unfunded | Online retailer offering multi-category beauty products | - | - | 37/100 |
6th | Beauty Heroes 2015, California (United States), Unfunded | Curated natural skincare and beauty products, championing ethical and sustainable brands | - | - | 31/100 |
7th | Kinder Beauty Box 2018, Denver (United States), Funding Raised | Online subscription-based platform for beauty care products | - | 31/100 | |
8th | We Are Onyx 2012, Los Angeles (United States), Deadpooled | Personalized beauty samples membership targeted towards women of dark color | - | 25/100 | |
9th | Passport To Beauty 2015, Los Angeles (United States), Unfunded | Global beauty secrets and rituals, thoughtfully curated skincare and wellness | - | - | 24/100 |
10th |  Glow Addict Beauty Box 2017, Downey (United States), Unfunded | Online subscription platform offering beauty products | - | - | 24/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Ipsy's competitors? Click here to see the top ones
Ipsy's Investments and acquisitions
Ipsy has acquired 2 companies including Boxy Charm and SnapUp. Ipsy has not made any investments as of now.Reports related to Ipsy
Here is the latest report on Ipsy's sector:
News related to Ipsy
Filter this listMedia has covered Ipsy for 1 event in last 1 year, It was about partnerships.
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OnePint.ai Partners with IPSY for AI-Powered Inventory Availability PlatformPR Newswire•Jan 12, 2026•OnePint.ai, Ipsy
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Ipsy Partners with Favorite Daughter Founders for May Icon BoxFashion Network•Apr 08, 2025•Ipsy, Favorite Daughter
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Fresh Off Wander Beauty Exit, Serial Entrepreneur Divya Gugnani Talks Fundraising And Growing Fragrance Brand 5 SensIndie Beauty Media Group LLC•Feb 13, 2025•Wander Beauty, 5paisa, Concept to Co, NamelessCPG and 14 others
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IPSY Selects Reactor Data to Streamline its Data Stack and Elevate Customer ExperienceBusiness Wire•Feb 11, 2025•Ipsy,
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Ipsy Partners with Pantone to Launch a Mocha Mousse CollectionBeauty Packaging•Dec 05, 2024•Pantone, Ipsy
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Ipsy introduces Icon Box in collaboration with Chrissy Teigen and John LegendFashion Network•Jul 12, 2024•Ipsy
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