Iterable - About the company
Iterable is a series E company based in San Francisco (United States), founded in 2013 by Andrew Boni and 朱浩然 Justin Zhu. It operates as a Cloud based omnichannel personalized marketing platform. Iterable has raised $343M in funding from investors like Capital One, Index Ventures and CRV, with a current valuation of $2B. The company has 195 active competitors, including 39 funded and 32 that have exited. Its top competitors include companies like Zeta Global, Klaviyo and Braze.
Company Details
Cloud based omnichannel personalized marketing platform. It is an enterprise email platform that enables marketers to send highly personalized emails optimized for desktop and mobile. The platform allows marketers to segment customers into different groups and use workflow tools to build a map for automating consumer engagement. Integrates with Mixpanel and Segment.io. Customers include BetterDoctor, Eat24, DanceOn, Dot Bo, Memebox, and Pinrose. The platform also engages customers through SMS and in app notifications.
- Website
- iterable.com
- Social
- Email ID
- *****@iterable.com
- Phone Number
- +1 **********
- Registered Address
- San Francisco, California
Key Metrics
Founded Year
2013
Location
San Francisco, United States
Stage
Series E
Total Funding
$343M in 7 rounds
Latest Funding Round
Post Money Valuation
$2B as on Jun 15, 2021
Investors
Ranked
6th among 195 active competitors
Employee Count
874 as on May 31, 2026
Similar Companies
Legal entities associated with Iterable
Iterable is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Iterable, Inc. CIN: 462289594 , United States, Active | Dec 31, 2012 | - | 481 (As on Dec 31, 2024) | - |
ITERABLE LTD CIN: 12064168 , United Kingdom, Active | Jun 20, 2019 | - | 77 (As on Jan 31, 2025) | |
ITERABLE, INC. CIN: 163927891 , United States, Active | Jan 30, 2020 | - | - | - |
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Iterable's funding and investors
Iterable has raised a total funding of $343M over 7 rounds. Its first funding round was on May 23, 2013. Its latest funding round was a Series E round on Jun 15, 2021 for $200M. 7 investors participated in its latest round. Iterable has 31 institutional investors.
Here is the list of recent funding rounds of Iterable:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 15, 2021 | $200M | Series E | $2B | - | ||
Dec 11, 2019 | $60M | Series D | $500M | - | ||
Mar 20, 2019 | $50M | Series C | - | - |
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Iterable's founders and board of directors
Founder? Claim ProfileHere are the details of Iterable's key team members:
- Andrew Boni: Founder & Chief Scientist of Iterable. They serve on the board of 1 company.Contact Info: 1 email address
- 朱浩然 Justin Zhu: Co-Founder, CEO of Iterable and founder of 1 other company.
- Sam Allen: CEO of Iterable. Contact Info: 1 email address
Iterable's Board of Directors
Iterable's board has 4 active members. Shardul Shah, Andrew Boni, Sabri Murat Bicer and Haoran Zhu are independent board members.Here is the list of Iterable's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 9y 7m | |
Independent board member | - | Current | 10y 6m | |
Independent board member | - | Current | 10y 6m | |
Independent board member | - | Current | 10y 6m |
View details of Iterable's Founder profiles and Board Members
Iterable's employee count trend
Iterable has 874 employees as of May 26. Here is Iterable's employee count trend over the years:
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Iterable's Competitors and alternates
Top competitors of Iterable include Zeta Global, Klaviyo and Braze. Here is the list of Top 10 competitors of Iterable, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Zeta Global 2007, New York City (United States), Public | Provider of an AI-powered marketing platform unifying data and marketing channels | $358M | 83/100 | |
2nd | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 81/100 | |
3rd | Braze 2011, New York City (United States), Public | Provider of a platform for cross-channel customer engagement and messaging | $175M | 77/100 | |
4th |  Appier Technologies 2012, Taipei (Taiwan), Public | Personalized omnichannel marketing and advertising solutions for businesses | $184M | 76/100 | |
5th |  Blueshift 2014, San Francisco (United States), Acquired | AI-enabled marketing automation platform | $57.6M | 73/100 | |
6th | Iterable 2013, San Francisco (United States), Series E | Cloud based omnichannel personalized marketing platform | $343M | 71/100 | |
7th | SaaS-based personalized product recommendation solution for online retailers | $32.8M | 70/100 | ||
8th |  Attentive Mobile 2016, New York (United States), Series E | AI based conversational marketing solutions for ecommerce businesses | $1.03B | 70/100 | |
9th | Smartly.io 2013, Helsinki (Finland), Acquired | Provider of an AI advertising platform for cross-channel campaign management | $22.8M | 70/100 | |
10th | Online platform to create, run and manage promotional campaigns | $138M | 67/100 |
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Iterable's Investments and acquisitions
Iterable has made no investments or acquisitions yet.
Reports related to Iterable
Here is the latest report on Iterable's geography:
News related to Iterable
Filter this listMedia has covered Iterable for a total of 10 events in the last 1 year, 5 of them have been about company updates and 3 about partnerships.
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Iterable Unveils Nova Agent and AI Innovations for Real-Time PersonalizationMarTech Series•Apr 22, 2026•Iterable
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Iterable Launches Advanced Insights and Control Features to Elevate Marketing CampaignsBusiness Wire•Feb 24, 2026•Iterable
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Iterable Surpasses One Trillion Customer Interactions as Global Momentum AcceleratesBusiness Wire•Dec 09, 2025•Iterable
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Iterable and Movable Ink Expand Partnership to Deliver Dynamic, Personalized Customer ExperiencesDestinationcrm•Jul 24, 2025•Iterable, Movable Ink
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Iterable and Movable Ink Expand Partnership for Enhanced PersonalizationMarTech Series•Jul 23, 2025•Iterable, Movable Ink
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Iterable Appoints Sam Allen as CEO, Andrew Boni Transitions to Chief ScientistMarTech Series•Jul 08, 2025•Iterable, Salesforce
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