When was Iterable founded?

Iterable was founded in 2013 and became a unicorn in 2021.

Where is Iterable located?

Iterable is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Iterable have?

As of Mar 31, 2026, the latest employee count at Iterable is 856.

Is Iterable a funded company?

Iterable is a funded company, having raised a total of $343M across 7 funding rounds to date. The company's 1st funding round was a $120K Seed round, raised on May 23, 2013.

How much is Iterable worth?

The latest valuation of Iterable is $2B as of Jun 15, 2021.

When was the latest funding round of Iterable?

Iterable's latest funding was a $200M Series E round on Jun 15, 2021, with participation from 7 investors.

Is Iterable a MarketingTech company?

The primary sector of Iterable is MarketingTech.

Where does Iterable rank among its competitors?

Iterable ranks 4th amongst 166 active competitors, of which 30 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was MoEngage, which secured $57M in Dec, 2025.

Who are the top competitors of Iterable?

Iterable's top competitors include Zeta Global, Appier Technologies and Braze. Among them, MoEngage secured the most recent funding round in December, 2025.

Iterable - 2026 Company Profile, Team, Funding & Competitors

Iterable is a series E company based in San Francisco (United States), founded in 2013 by Andrew Boni. It operates as a Cloud based omnichannel personalized marketing platform. Iterable has raised $343M in funding from investors like Capital One, Index Ventures and CRV, with a current valuation of $2B. The company has 166 active competitors, including 30 funded and 24 that have exited. Its top competitors include companies like Zeta Global, Appier Technologies and Braze.

Company Details

Cloud based omnichannel personalized marketing platform. It is an enterprise email platform that enables marketers to send highly personalized emails optimized for desktop and mobile. The platform allows marketers to segment customers into different groups and use workflow tools to build a map for automating consumer engagement. Integrates with Mixpanel and Segment.io. Customers include BetterDoctor, Eat24, DanceOn, Dot Bo, Memebox, and Pinrose. The platform also engages customers through SMS and in app notifications.

Website: iterable.com
Social
Email ID: *****@iterable.com
Phone Number: +1 **********
Registered Address: San Francisco, California

Key Metrics

Founded Year

2013

Location

San Francisco, United States

Stage

Series E

Total Funding

$343M in 7 rounds

Latest Funding Round

Series E, Jun 15, 2021, $200M

Post Money Valuation

$2B as on Jun 15, 2021

Investors

Capital One & 29 more

Ranked

4^th among 166 active competitors

Employee Count

856 as on Mar 31, 2026

Similar Companies

Zeta Global & 209 more

View Iterable's full profile

Iterable is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Iterable, Inc. CIN: 462289594 , United States, Active	Dec 31, 2012	-	481 (As on Dec 31, 2024)	-
ITERABLE LTD CIN: 12064168 , United Kingdom, Active	Jun 20, 2019	-	77 (As on Jan 31, 2025)
ITERABLE, INC. CIN: 163927891 , United States, Active	Jan 30, 2020	-	-	-

Iterable has raised a total funding of $343M over 7 rounds. Its first funding round was on May 23, 2013. Its latest funding round was a Series E round on Jun 15, 2021 for $200M. 7 investors participated in its latest round. Iterable has 30 institutional investors.

Here is the list of recent funding rounds of Iterable:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 15, 2021	$200M	Series E	$2B	-	Silver Lake, Adams Street Partners, Glynn Capital, DTCP, Capital One	CRV, Viking Global Investors
Dec 11, 2019	$60M	Series D	$500M	-	Viking Global Investors	Harmony Partners, Blue Cloud Ventures, Index Ventures, Stereo Capital, CRV
Mar 20, 2019	$50M	Series C	-	-	Blue Cloud Ventures, Harmony Partners, Stereo Capital	CRV, Index Ventures

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View details of Iterable's funding rounds and investors

The founders of Iterable is Andrew Boni. Sam Allen is the CEO of Iterable.

Here are the details of Iterable's key team members:

Andrew Boni: Founder & Chief Scientist of Iterable. They serve on the board of 1 company.
Contact Info: 1 email address
Sam Allen: CEO of Iterable.
Contact Info: 1 email address

Iterable's Board of Directors

Iterable's board has 4 active members. Shardul Shah, Andrew Boni, Sabri Murat Bicer and Haoran Zhu are independent board members.

Here is the list of Iterable's board of directors:

Name	Type	Representing	Status	Duration
Shardul Shah	Independent board member	-	Current	9y 4m
Andrew Boni	Independent board member	-	Current	10y 2m
Sabri Murat Bicer	Independent board member	-	Current	10y 2m
Haoran Zhu	Independent board member	-	Current	10y 2m

View details of Iterable's Founder profiles and Board Members

Iterable's employee count trend

Iterable has 856 employees as of Mar 26. Here is Iterable's employee count trend over the years:

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Top competitors of Iterable include Zeta Global, Appier Technologies and Braze. Here is the list of Top 10 competitors of Iterable, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, GPI Capital & 15 others	84/100
2nd	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, LINE Corporation & 25 others	76/100
3rd	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	73/100
4th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Harmony Partners & 28 others	71/100
5th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	71/100
6th	Blueshift 2014, San Francisco (United States), Series C	AI-enabled marketing automation platform	$57.6M	Storm Ventures, New Enterprise Associates ... & 17 others	71/100
7th	Nosto 2011, Helsinki (Finland), Series B	SaaS-based personalized product recommendation solution for online retailers	$32.8M	OpenOcean, Wellington Partners Venture Capital ... & 14 others	69/100
8th	Movable Ink 2010, New York City (United States), Acquired	Email marketing solutions for businesses	$97.3M	Contour Venture Partners, SLW & 12 others	67/100
9th	MoEngage 2014, San Francisco (United States), Series F	Cloud based platform offering cross channel customer engagement software	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100
10th	Talon One 2015, Berlin (Germany), Series B	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	63/100