When was Iterable founded?

Iterable was founded in 2013 and became a unicorn in 2021.

Where is Iterable located?

Iterable is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Who is the current CEO of Iterable?

朱浩然 Justin Zhu and Sam Allen s of Iterable. 朱浩然 Justin Zhu has also founded 1 company.

How many employees does Iterable have?

As of Sep 30, 2026, the latest employee count at Iterable is 879.

Is Iterable a funded company?

Iterable is a funded company, having raised a total of $343M across 7 funding rounds to date. The company's 1st funding round was a $120K Seed round, raised on May 23, 2013.

How much is Iterable worth?

The latest valuation of Iterable is $2B as of Jun 15, 2021.

When was the latest funding round of Iterable?

Iterable's latest funding was a $200M Series E round on Jun 15, 2021, with participation from 7 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.24B in funding in 2026 to date.

Is Iterable a MarketingTech company?

The primary sector of Iterable is MarketingTech.

Where does Iterable rank among its competitors?

Iterable ranks 4th amongst 312 active competitors, of which 38 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Talon One, which secured $135M in Jul, 2025.

Who are the top competitors of Iterable?

Iterable's top competitors include Zeta Global, Klaviyo and Braze. Among them, Talon One secured the most recent funding round in July, 2025.

Iterable - 2026 Company Profile, Team, Funding & Competitors

Iterable is a series E company based in San Francisco (United States), founded in 2013 by Andrew Boni and 朱浩然 Justin Zhu. It operates as a Cloud based omnichannel personalized marketing platform. Iterable has raised $343M in funding from investors like Capital One, Index Ventures and CRV, with a current valuation of $2B. The company has 312 active competitors, including 38 funded and 34 that have exited. Its top competitors include companies like Zeta Global, Klaviyo and Braze.

Company Details

Cloud based omnichannel personalized marketing platform. It is an enterprise email platform that enables marketers to send highly personalized emails optimized for desktop and mobile. The platform allows marketers to segment customers into different groups and use workflow tools to build a map for automating consumer engagement. Integrates with Mixpanel and Segment.io. Customers include BetterDoctor, Eat24, DanceOn, Dot Bo, Memebox, and Pinrose. The platform also engages customers through SMS and in app notifications.

Website: iterable.com
Social
Email ID: *****@iterable.com
Phone Number: +1 **********
Registered Address: San Francisco, California

Key Metrics

Founded Year

2013

Location

San Francisco, United States

Stage

Series E

Total Funding

$343M in 7 rounds

Latest Funding Round

Series E, Jun 15, 2021, $200M

Post Money Valuation

$2B as on Jun 15, 2021

Investors

Capital One & 31 more

Ranked

4^th among 312 active competitors

Employee Count

879 as on Sep 30, 2026

Similar Companies

Zeta Global & 340 more

View Iterable's full profile

Iterable is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
ITERABLE, INC. CIN: 163927891 , United States, Active	Jan 30, 2020	-	-	-
ITERABLE LTD CIN: 12064168 , United Kingdom, Active	Jun 20, 2019	£10M - £50M (As on Jan 31, 2026)	77 (As on Jan 31, 2025)
Iterable, Inc. CIN: 462289594 , United States, Active	Dec 31, 2012	-	481 (As on Dec 31, 2024)	-

Iterable has raised a total funding of $343M over 7 rounds. Its first funding round was on May 23, 2013. Its latest funding round was a Series E round on Jun 15, 2021 for $200M. 7 investors participated in its latest round. Iterable has 32 institutional investors.

Here is the list of recent funding rounds of Iterable:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 15, 2021	$200M	Series E	$2B	-	Silver Lake, Adams Street Partners, Glynn Capital, DTCP, Capital One	CRV, Viking Global Investors
Dec 11, 2019	$60M	Series D	$500M	-	Viking Global Investors	Harmony Partners, Blue Cloud Ventures, Index Ventures, Stereo Capital, CRV
Mar 20, 2019	$50M	Series C	$275M	-	Blue Cloud Ventures, Harmony Partners, Stereo Capital	CRV, Index Ventures

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View details of Iterable's funding rounds and investors

The founders of Iterable are Andrew Boni and 朱浩然 Justin Zhu. Sam Allen is the CEO of Iterable.

Here are the details of Iterable's key team members:

Andrew Boni: Founder & Chief Scientist of Iterable. They serve on the board of 1 company.
Contact Info: 1 email address
朱浩然 Justin Zhu: Co-Founder, CEO of Iterable and founder of 1 other company.
Sam Allen: CEO of Iterable.
Contact Info: 1 email address

Iterable's Board of Directors

Iterable's board has 4 active members. Shardul Shah, Andrew Boni, Sabri Murat Bicer and Haoran Zhu are independent board members.

Here is the list of Iterable's board of directors:

Name	Type	Representing	Status	Duration
Shardul Shah	Independent board member	-	Current	10y 0m
Andrew Boni	Independent board member	-	Current	10y 10m
Sabri Murat Bicer	Independent board member	-	Current	10y 10m
Haoran Zhu	Independent board member	-	Current	10y 10m

View details of Iterable's Founder profiles and Board Members

Iterable's employee count trend

Iterable has 879 employees as of Sep 26. Here is Iterable's employee count trend over the years:

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Top competitors of Iterable include Zeta Global, Klaviyo and Braze. Here is the list of Top 10 competitors of Iterable, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, Staley Capital Management ... & 15 others	82/100
2nd	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 25 others	81/100
3rd	Braze 2011, New York City (United States), Acquired	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	77/100
4th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Adams Street Partners & 30 others	73/100
5th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, Nexus Venture Partners & 18 others	73/100
6th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 2 others	72/100
7th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$922M	Coatue, IVP & 33 others	72/100
8th	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, EDBI & 25 others	72/100
9th	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	68/100
10th	BiteSpeed 2019, Bengaluru (India), Series A	Developer of an AI-native marketing, support, and chatbot platform for e-commerce businesses	$5.68M	Surge, Whiteboard Capital & 41 others	66/100