IT Cosmetics - About the company
IT Cosmetics is an acquired company based in Jersey City (United States), founded in 2008 by Jamie Kern Lima and Paulo Lima. It operates as an Anti-aging, colour infused cosmetics and skincare products company. IT Cosmetics has raised an undisclosed amount in funding. The company has 1223 active competitors, including 55 funded and 114 that have exited. Its top competitors include companies like Procter & Gamble, Douglas and L'Occitane.
Company Details
IT Cosmetics develops and sells anti-aging, colour infused cosmetics and skin care products. Products they sell include anti-aging concealer, skin cream, eyebrow pencil, makeup balm, foundation, lipstick, mascara, brushes and tools etc. Sells through TV shopping networks like QVC, The Shopping Channel, retailers like Ulta Beauty, through its online platform etc.Won the Cosmetic Innovator of the Year Award (2011) for "Most Innovative Company" by ICMAD. The company had recorded sales of $182 million in the financial year ending June 2016.
- Website
- www.itcosmetics.com/
- Social
- Email ID
- *****@itcosmetics.com
Key Metrics
Founded Year
2008
Location
Jersey City, United States
Stage
Acquired
Latest Funding Round
Investors
Ranked
16th among 1223 active competitors
Employee Count
591 as on Jul 01, 2024
Similar Companies
Exit Details
Acquired by L'Oréal (Jul 22, 2016)
IT Cosmetics's acquisition details
Click here to take a look at IT Cosmetics's acquisition in detail
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IT Cosmetics's funding and investors
IT Cosmetics has raised funding over 1 round. Its latest funding round was a PE round on Sep 10, 2013 for $*****. 1 investor participated in its latest round. IT Cosmetics has 1 institutional investor.
Here is the list of recent funding rounds of IT Cosmetics:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 10, 2013 | 6699451 | PE | 1490101 | 1382375 | 7930344 | 6487829 |
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IT Cosmetics' founders and board of directors
Founder? Claim ProfileThe founders of IT Cosmetics are Jamie Kern Lima and Paulo Lima.
Here are the details of IT Cosmetics' key team members:
- Jamie Kern Lima: Co-Founder & CEO of IT Cosmetics.
- Paulo Lima: Co-Founder of IT Cosmetics.
View details of IT Cosmetics's Founder profiles and Board Members
IT Cosmetics' employee count trend
IT Cosmetics has 591 employees as of Jul 24. Here is IT Cosmetics's employee count trend over the years:
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IT Cosmetics's Competitors and alternates
Top competitors of IT Cosmetics include Procter & Gamble, Douglas and L'Occitane. Here is the list of Top 10 competitors of IT Cosmetics, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Procter & Gamble 1837, Cincinnati (United States), Public | Provider of FMCG conglomerate products | - | 83/100 | |
2nd | Retailer offering wide array of perfumes | $259M | 74/100 | ||
3rd | L'Occitane 1976, Paris (France), Public | Beauty and personal care brand | $10M | 71/100 | |
4th | Internet first brand of skin & hair care, and makeup products for men and women | - | 69/100 | ||
5th |  Glossier 2005, New York City (United States), Series E | Internet first brand offering multicategory beauty products | $266M | 69/100 | |
6th | SUGAR Cosmetics 2012, Mumbai (India), Series D | Platform offering cosmetic and personal care products | $96.3M | 65/100 | |
7th |  Sol de Janeiro 2015, New York City (United States), Acquired | Brand of body care products | $14.6M | - | 61/100 |
8th | Beautycounter 2012, Santa Monica (United States), Acquired | Internet-first brand of multi-category beauty products | $41.9M | 61/100 | |
9th | NYX Professional Makeup 1999, El Segundo (United States), Acquired | Manufacturer of makeup products | $10.6M | 60/100 | |
10th | Producer of FMCG, packaged food, and consumer goods | - | 60/100 | ||
16th | IT Cosmetics 2008, Jersey City (United States), Acquired | Anti-aging, colour infused cosmetics and skincare products company | - | 56/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on IT Cosmetics's competitors? Click here to see the top ones
IT Cosmetics's Investments and acquisitions
IT Cosmetics has made no investments or acquisitions yet.
Reports related to IT Cosmetics
Here is the latest report on IT Cosmetics's sector:
News related to IT Cosmetics
Media has covered IT Cosmetics for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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IT Cosmetics partners with Kristin Davis for 1st celebrity partnership to promote skin confidence.Fashion Network•Sep 08, 2025•IT Cosmetics
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Glamsquad Appoints Ex-it Cosmetics Svp Chief Marketing OfficerGlobal CosmeticNews•Oct 08, 2019•Glamsquad, IT Cosmetics
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TSG Consumer Partners Announces Investment in IT Cosmetics | Business WireBusiness Wire•Sep 10, 2013•IT Cosmetics, TSG Consumer Partners
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