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Kult - About the company

Kult is a series A company based in Thane (India), founded in 2019 by Devesh Singh, Karishma Singh and Ruchika Pallavi. It operates as an App-based platform offering personalized beauty care recommendations. Kult has raised $24.8M in funding from Mercuri, with a current valuation of $*****. The company has 6 active competitors, including 1 that is funded. Its top competitors include companies like bdazlai, GlaMate and Dermatocare.

Company Details

App-based platform offering personalized beauty care recommendations. The app helps users identify products that meet various skin and cosmetic needs by using data-driven suggestions and information. To make product recommendations based on user preferences and skin types, the app administers a quiz. The platform also provides information about product ingredients and their effects. The mobile app is available for iOS users.
Email ID
*****@kult.app
Phone Number
+91 **********
Registered Address
D-416, GARIMA VIHAR, PLOT NO. A-124, SECTOR-35, Gautam Buddha Nagar, NOIDA, Uttar Pradesh, India, 201301
Key Metrics
Founded Year
2019
Location
Thane, India
Stage
Series A
Total Funding
$24.8M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Mar 06, 2024
Investors
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
56 as on Apr 30, 2025
Similar Companies
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Kult's funding and investors

Kult has raised a total funding of $24.8M over 3 rounds. Its first funding round was on Oct 17, 2023. Its latest funding round was a Series A round on Mar 31, 2026 for $*****. 1 investor participated in its latest round. Kult has 4 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Kult:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 31, 2026
5687711
Series A
7066805
9198279
1922449
4602029
Apr 29, 2025
2800913
Series A
9612037
6772165
8411681
Oct 17, 2023
6303537
Seed
6700792
1392026
9062819
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Kult's founders and board of directors

Founder? Claim Profile
The founders of Kult are Devesh Singh, Karishma Singh and Ruchika Pallavi. Karishma Singh is the CEO of Kult.
Here are the details of Kult's key team members:

Kult's Board of Directors

Kult's board has 2 active members. Karishma Singh and Devesh Singh are part of team.
Here is the list of Kult's board of directors:
Name
Type
Representing
Status
Duration
saqwyum
Team
-
Past
6y 2m
kmzrjwi
Team
-
Past
6y 1m

Kult's employee count trend

Kult has 56 employees as of Apr 25. Here is Kult's employee count trend over the years:
Employee count trend for Kult
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Kult's Competitors and alternates

Top competitors of Kult include bdazlai, GlaMate and Dermatocare. Here is the list of Top 10 competitors of Kult, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Kult
Kult
2019, Thane (India), Series A
App-based platform offering personalized beauty care recommendations
$24.8M
67/100
2nd
Logo for bdazlai
bdazlai
2024, Hyderabad (India), Unfunded
Platform using AI technology to assist individuals in making informed personal care choices
-
-
24/100
3rd
Logo for GlaMate
GlaMate
2020, Hyderabad (India), Unfunded
AI-based online aggregating and price comparison platform for skin care product recommendation
-
-
22/100
4th
Logo for Dermatocare
Dermatocare
2010, Panchkula (India), Unfunded
Online platform providing personalized skin and hair care products
-
-
16/100
5th
Logo for SkinEvora
SkinEvora
2026, Delhi (India), Unfunded
Provider of ingredient analysis for matching skincare and makeup products
-
-
16/100
6th
Logo for Fairywren
Fairywren
2021, Bengaluru (India), Deadpooled
Online platform offering AI based skin care and hair care product recommendations
-
-
15/100
7th
Logo for My Skin Universe
My Skin Universe
2020, Pune (India), Unfunded
Retailer of skincare and hair products recommended by an AI engine
-
-
15/100
8th
Logo for Ikinaki
Ikinaki
2016, Gurugram (India), Deadpooled
Trial-based beauty & lifestyle products aggregator
-
-
14/100
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Kult's Latest cap tables and shareholding

Founders own 31.50%, Parent Entities own 20.65%, Enterprises (largest shareholder) own 39.82% and Other People own 1.61%. The net worth of Kult's founders is INR 44.1Cr as of Mar 06, 2024.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
31.50%
44.1Cr
1981804
6243877
9091785
4359901
Parent Entity
20.65%
28.9Cr
8709850
8522949
9814493
2826987
Enterprise
39.82%
55.7Cr
7156754
2928975
7668635
6956676
Other People
1.61%
2.25Cr
2
5
6
5
ESOP Pool
6.43%
9Cr
822977
974158
422874
334485
Total
100.00%
140Cr
7985142
9987821
2334292
3111689
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Kult's Shareholding

Kult's Investments and acquisitions

Kult has made no investments or acquisitions yet.

Reports related to Kult

Here is the latest report on Kult's sector:

News related to Kult

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Media has covered Kult for a total of 7 events in the last 1 year, 3 of them have been about company updates and 3 about people movement.
Adyasha Roy Tomar steps down from Kult AppSocial SamosaMar 30, 2026Kult
Kult App launches its much-awaited Android versionTextile Value ChainSep 30, 2025Kult
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