L2 - About the company
L2 is an acqui-hired company based in New York City (United States), founded in 2010 by Scott Galloway and Maureen Mullen. It operates as a Digital competency services. L2 has raised $16.5M in funding from General Catalyst. The company has 71 active competitors, including 5 funded and 8 that have exited. Its top competitors include companies like IDC, IDTechEx and Information Services Group.
Company Details
Digital competency services. Provides brands with actionable, data-driven insights on their digital performance. Analyzes more than 850 data points across dimensions including – Site E-Commerce, Digital Marketing, Social Media, and Mobile Tablets. Diagnose brand digital strengths and weaknesses and rank peer-to-peer performance
Key Metrics
Founded Year
2010
Location
New York City, United States
Stage
Acqui-Hired
Total Funding
$16.5M in 1 round
Latest Funding Round
Investors
Ranked
11th among 71 active competitors
Employee Count
10 as on Dec 31, 2017
Legal entities associated with L2
L2 is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
L2, Inc. CIN: 10941621 , Germany, Active | - | 124 (As on Dec 31, 2016) |
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L2's funding and investors
L2 has raised a total funding of $16.5M over 1 round. Its latest funding round was a Series A round on Mar 12, 2014 for $*****. 1 investor participated in its latest round. L2 has 2 institutional investors.
Here is the list of recent funding rounds of L2:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 12, 2014 | 8364884 | Series A | 1250451 | 8505268 | 9848143 | 3009407 |
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L2's founders and board of directors
Founder? Claim ProfileThe founders of L2 are Scott Galloway and Maureen Mullen.
Here are the details of L2's key team members:
- Scott Galloway: Co-Founder & Chairman of L2 and founder of 5 other companies, including Section, Section4 and Ronday. They are also an angel investor in 7 startups and serve on the board of 1 company.Contact Info: 1 email address
- Maureen Mullen: Co-Founder & CSO of L2 and founder of 1 other company. Contact Info: 2 email addresses
View details of L2's Founder profiles and Board Members
L2's employee count trend
L2 has 10 employees as of Dec 17. The total employee count is 25.0% more than what it was in Dec 16. Here is L2's employee count trend over the years:
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L2's Competitors and alternates
Top competitors of L2 include IDC, IDTechEx and Information Services Group. Here is the list of Top 10 competitors of L2, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  IDC 1964, Needham (United States), Acquired | Provider of market intelligence, advisory services, custom solutions, and events | - | 55/100 | |
2nd | IDTechEx 1999, Cambridge (United Kingdom), Funding Raised | Research and advisory on emerging technologies | - | 54/100 | |
3rd | Information Services Group 2006, Stamford (United States), Public | Provider of technology research and advisory services focused on AI | - | 52/100 | |
4th | ABI Research 1990, Oyster Bay (United States), Unfunded | Technology intelligence firm providing research, data, and guidance for business leaders | - | - | 48/100 |
5th | Juniper Research 2001, Basingstoke (United Kingdom), Unfunded | Market intelligence data and reports for digital ecosystem | - | - | 48/100 |
6th | Quid 2003, Santa Clara (United States), Series D | AI-based consumer and market intelligence platform | $86.5M | 47/100 | |
7th | VDC Research 1971, Natick (United States), Unfunded | Technology market intelligence and consulting firm providing in-depth insights and strategies | - | - | 45/100 |
8th | Nucleus Research 2000, Boston (United States), Unfunded | ROI-focused technology research and advisory services for informed technology decisions | - | - | 43/100 |
9th |  Omdia 2019, London (United Kingdom), Unfunded | Technology research reports and consulting company | - | - | 42/100 |
10th | Constellation Research 2010, San Francisco (United States), Unfunded | Strategic advisory firm empowering digital transformation with futurist insights and research | - | - | 42/100 |
11th |  L2 2010, New York City (United States), Acqui-Hired | Digital competency services | $16.5M | 42/100 |
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L2's Investments and acquisitions
L2 has made no investments or acquisitions yet.
Reports related to L2
Here is the latest report on L2's sector:
News related to L2
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Dominus Capital recaps L2 BrandsPE Hub•May 02, 2018•Dominus Capital, Legacy Athletic, League, L2 and 1 other
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comScore Announces Partnership with Leading Political Data Provider L2PR Newswire•Nov 09, 2017•Comscore, L2
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L2 Report Offers Insights on Brand’s Use of Social Platforms for Customer EngagementPR Newswire•Jan 11, 2017•L2
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