Lazada - About the company
Lazada is an acquired company based in Singapore (Singapore), founded in 2012 by Maximilian Bittner, Pierre Poignant, Khang Chim and Magnus Ekbom. It operates as an Online retailer of diverse products providing shopping experiences and digital capabilities. Lazada has raised $690M in funding from investors like Summit Partners, J P Morgan and Temasek, with last known valuation of $1.2B. The company has 20 active competitors, including 1 funded and 4 that have exited. Its top competitors include companies like JD.com, Next and TANGS.
Sectors and market segments that Lazada operate in
Lazada serves in the Retail market segments.The primary business model of Lazada is:Company Details
Online retailer of diverse products providing shopping experiences and digital capabilities. It connects retailers and shoppers through technology, logistics, and payments infrastructure. The platform delivers engaging experiences customised to markets. It enables businesses to scale and grow with digital capabilities.
- Website
- lazada.com/en/
- Registered Address
- สุขุมวิท, คลองตันเหนือ, เขตวัฒนา, กรุงเทพมหานคร
Key Metrics
Founded Year
2012
Location
Singapore, Singapore
Stage
Acquired
Total Funding
$690M in 7 rounds
Latest Funding Round
Last Known Valuation
$1.2B as on Apr 12, 2016
Investors
Ranked
1st among 20 active competitors
Annual Revenue
$500M - $1B as on Dec 31, 2023
Employee Count
21,571 as on Mar 31, 2026
Similar Companies
Exit Details
Acquired by Alibaba Group (Apr 12, 2016)
Legal entities associated with Lazada
Lazada is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
LAZADA LTD. CIN: 0105555040244 , Thailand, Active | Mar 14, 2012 | $500M - $1B (As on Dec 31, 2023) | - | |
LAZADA SINGAPORE PTE. LTD. CIN: 201403859E , Singapore, Active | SGD 100M - 500M (As on Mar 31, 2022) | - |
Lazada's acquisition details
Lazada got acquired by Alibaba Group on Apr 12, 2016 at an acquisition amount of $*****.
Click here to take a look at Lazada's acquisition in detail
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Lazada's funding and investors
Lazada has raised a total funding of $690M over 7 rounds. Its first funding round was on Sep 14, 2012. Its latest funding round was a Series E round on Nov 29, 2014 for $254M. 4 investors participated in its latest round. Lazada has 19 institutional investors.
Here is the list of recent funding rounds of Lazada:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 29, 2014 | $254M | Series E | - | - | ||
Nov 2013 | $250M | Series D | - | - | - | |
Jun 19, 2013 | $100M | Series C | - | - |
View details of Lazada's funding rounds and investors
Lazada's founders and board of directors
Founder? Claim ProfileThe founders of Lazada are Maximilian Bittner, Pierre Poignant, Khang Chim and Magnus Ekbom. Carlos Otermin Barrera is the CEO of Lazada.
Here are the details of Lazada's key team members:
- Maximilian Bittner: Former Co-Founder of Lazada. They are also an angel investor in 6 startups.Contact Info: 1 email address
- Pierre Poignant: CEO & Co-founder of Lazada and founder of 1 other company.
- Khang Chim: Founding Country Head Of Sales; Original Founder Of The Lazada Marketplace of Lazada and founder of 1 other company.
- Magnus Ekbom: Former Co-Founder of Lazada.
Lazada's Board of Directors
Lazada's board has 2 active members. Sukanya Rangsikut and Albert Yunchuan Liu are independent board members.Here is the list of Lazada's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | - | |
Independent board member | - | Current | - |
View details of Lazada's Founder profiles and Board Members
Lazada's employee count trend
Lazada has 21,571 employees as of Mar 26. Here is Lazada's employee count trend over the years:
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Lazada's Competitors and alternates
Top competitors of Lazada include JD.com, Next and TANGS. Here is the list of Top 10 competitors of Lazada, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online retailer of diverse products providing shopping experiences and digital capabilities | $690M | 84/100 | ||
2nd | Online retailer of diverse consumer goods, providing shopping and delivery | $2.85B | 75/100 | ||
3rd | Next 1982, Leicester (United Kingdom), Public | Online retailer of apparel, accessories, homeware, beauty, and furniture | - | 69/100 | |
5th | Retailer of fashion, beauty, home, food, and technology products | - | - | 28/100 | |
6th | App based retailer offering multi category products | - | - | 28/100 | |
7th | Online retailer of health, beauty, household, and therapy related products | - | - | 26/100 | |
8th | Online retailer offering multi-category consumer products through monthly payments | - | - | 23/100 | |
9th | Online retailer of bicycles, bicycle accessories, and related cycling gear | - | - | 16/100 | |
10th | Online retailer of various general merchandise including home and garden items | - | - | 16/100 |
Looking for more details on Lazada's competitors? Click here to see the top ones
Lazada's Investments and acquisitions
Lazada has made 3 investments in companies including DANA and TNG Digital. Lazada has also acquired 3 companies including RedMart and Lamido Indonesia.Here is the list of investments & acquisitions:
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Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 10, 2022 | Investments | 2017 | Jakarta (Indonesia) | |
Jul 25, 2022 | Investments | 1997 | Kuala Lumpur (Malaysia) | |
Apr 2020 | Investments | 2015 | Haidian (China) |
See all investments and acquisitions by Lazada
Reports related to Lazada
Here is the latest report on Lazada's sector:
News related to Lazada
Media has covered Lazada for a total of 9 events in the last 1 year, 6 of them have been about company updates and 3 about partnerships.
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E-commerce giants form Thai trade group, calling for digital standards for sustainability.Bangkok Post•Feb 26, 2026•Grab, Lazada, , KEY TRAINING CORPORATION
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Lazada's RedMart Now Offers 30-Minute Grocery Delivery in SingaporeRetail Technology Innovation Hub•Feb 06, 2026•Lazada
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Lazada partners with South Korea’s Gmarket to expand in SEATech in Asia•Sep 29, 2025•Gmarket(eBay Korea), Lazada, Lazada
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Alibaba, Lazada team up to expand Tmall sellers in Southeast AsiaTech in Asia•Sep 17, 2025•Alibaba, Lazada
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SCI appoints Lazada co-founder as CEO, acquires his AI startupStartupNews•Jun 09, 2025•SCI Ecommerce, Lazada
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