When was Lick founded?

Lick was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Lick located?

Lick is headquartered in London, United Kingdom. It is registered at 5.01 PIANO HOUSE,9 BRIGHTON TERRACE,LONDON,UNITED KINGDOM,SW9 8DJ.

Who is the current CEO of Lick?

Lucas London of Lick. They have also founded 1 company and are angel investors in 2 startups.

Which legal entities is Lick associated with?

Lick is associated with Lick Home Ltd.

How many employees does Lick have?

As of May 31, 2026, the latest employee count at Lick is 83.

Is Lick a funded company?

Lick is a funded company, having raised a total of $44.6M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 14, 2019.

How much is Lick worth?

The latest valuation of Lick is £***** as of May 05, 2023. This marks a decline of 40% from its peak valuation of £61.4M in Oct, 2019. This marks a decline of 40% from its peak valuation of £61.4M in Oct, 2019.

When was the latest funding round of Lick?

Lick's latest funding was a $***** Seed round on Apr 30, 2025, with participation from 0 investor. Its primary sector is Online Home Improvements. Globally, the Online Home Improvements sector has seen $86.6M in funding in 2026 to date.

Where does Lick rank among its competitors?

Lick ranks 4th amongst 69 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Lick, which secured $6.03M in Apr, 2025.

Who are the top competitors of Lick?

Lick's top competitors include MADE.COM, Swoon and Cox & Cox. Among them, Lick secured the most recent funding round in April, 2025.

Lick - 2026 Company Profile, Team, Funding & Competitors

Company Details

Internet first brand offering multi-category home improvement products. The product catalog includes paints for kitchen, bathroom, and living rooms, paint brushes, rollers & trays, wallpapers, and decorating products. It also offers room painting kits and decoration kits. It claims to offer peel-and-stick paints and eco-friendly tools.

Website: www.lick.com/us
Social
Email ID: *****@lick.com
Registered Address: 5.01 PIANO HOUSE,9 BRIGHTON TERRACE,LONDON,UNITED KINGDOM,SW9 8DJ

Key Metrics

Founded Year

2019

Location

London, United Kingdom

Stage

Seed

Total Funding

$44.6M in 5 rounds

Latest Funding Round

Seed, Apr 30, 2025, $*****

Post Money Valuation

£***** as on May 05, 2023

Investors

JamJar Investments & 20 more

Ranked

4^th among 69 active competitors

Employee Count

83 as on May 31, 2026

Investment & Acquisitions

Eco Decorating Tools

Similar Companies

Wakefit & 321 more

View Lick's full profile

Lick is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Lick Home Ltd CIN: 12062607 , United Kingdom, Active	Jun 20, 2019	-	3 (As on Dec 31, 2021)

Lick has raised a total funding of $44.6M over 5 rounds. Its first funding round was on Oct 14, 2019. Lick has 16 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Lick:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 30, 2025	4231399	Seed	8171607	2429366	9709558	4269847
May 05, 2023	9549113	Seed	8892547	9360050	1700446	2366357
May 28, 2021	4854571	Seed	7485387	9094421	5793040	4584231

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View details of Lick's funding rounds and investors

The founders of Lick are Lucas London and Sam Bradley. Lucas London is the CEO of Lick.

Here are the details of Lick's key team members:

Lucas London: Co-Founder & CEO of Lick and founder of 1 other company. They are also an angel investor in 2 startups and serve on the board of 1 company.
Contact Info: 3 email addresses
Sam Bradley: Co-Founder of Lick. They serve on the board of 1 company.
Contact Info: 1 email address

Lick's Board of Directors

Lick's board has 6 active members. Sam Bradley and Hugh Stanley Keith Knowles are part of team and Lucas London, Lucas Frederick Heard London, Antoine Benjamin Nussenbaum and Sarah Elizabeth Miles are independent board members.

Here is the list of Lick's board of directors:

Name	Type	Representing	Status	Duration
Sam Bradley	Team	-	Current	6y 9m
Hugh Stanley Keith Knowles	Team	-	Current	1y 5m
Lucas London	Independent board member	-	Current	7y 0m
ujt{bkd	Independent board member	-	Current	9y 1m
rzok{bk	Independent board member	-	Current	8y 3m
hvqgnye	Independent board member	-	Current	6y 8m
qwormnc	Independent board member	-	Past	9y 5m
daemm{u	Independent board member	-	Past	1y 9m
wkoc{qr	Independent board member	-	Past	3y 6m

View details of Lick's Founder profiles and Board Members

Lick's employee count trend

Lick has 83 employees as of May 26. Here is Lick's employee count trend over the years:

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Top competitors of Lick include MADE.COM, Swoon and Cox & Cox. Here is the list of Top 10 competitors of Lick, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MADE.COM 2010, London (United Kingdom), Acquired	Internet-first brand of multi-category home improvement products	$136M	Level Equity, Partech Partners & 20 others	69/100
2nd	Swoon 2012, London (United Kingdom), Acquired	Internet-first brand offering multi-category home furniture	$44.2M	Octopus Ventures, Deltaloop & 9 others	49/100
3rd	Cox & Cox 2001, Frome (United Kingdom), Unfunded	Internet first brand offering multi-category home improvements products	-	-	48/100
4th	Lick 2019, London (United Kingdom), Seed	Internet first brand offering multi-category home improvement products	$44.6M	JamJar Investments, Key Capital Partners ... & 19 others	44/100
5th	Angling Direct 1997, Norwich (United Kingdom), Public	Retailer of fishing tackle, rods and other related equipment	-	William Currie Group	42/100
6th	Wrenkitchens 2009, Barton upon Humber (United Kingdom), Unfunded	Retailer of ready-to-assemble kitchens, accessories, and related home improvement products	-	-	40/100
7th	Maison Flaneur 2018, London (United Kingdom), Seed	Online retailer of globally sourced homeware, furniture, art, and gifts	$459K	Garway Ventures, Manitoba Ventures	38/100
8th	Klondyke 1980, Grangemouth (United Kingdom), Unfunded	Family-owned group of garden centres across the UK, offering a wide range of gardening products and services	-	-	37/100
9th	Linwood 1994, Ringwood (United Kingdom), Unfunded	Internet first brand offering multi-category home improvement products	-	-	36/100
10th	Deanestor 1948, Mansfield (United Kingdom), Unfunded	Manufacturer of fitted furniture for healthcare, education, kitchens, accommodation, and laboratories	-	-	33/100